EWG's Healthy Living
51
Quality Score
Solid
✍️ Bumetric analysis
“
EWG's Healthy Living is an iOS app from Environmental Working Group in the Health & Fitness category, currently rated 3.5★ across 1,902 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 51: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
136 snapshots on record
Rating
3.5
Reviews
1,902 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
136
since Oct 2020
🤖Also on Android
$114/mo · 6K ratings · 3.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$180K
↳ What it cost to build · not monthly revenue
Likely range $135K – $245K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (103 MB) | +$21K |
| ⚙ Health & Fitness complexity ×1.40 | +$28K |
| ⚙ 13.0y maintenance × ~1-person team | +$78K |
Total estimate
$180K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 16× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 13.0y proven track record | +20% |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
16× MRR
👥 Estimated audience size
93K
Lifetime downloads (US-equivalent)
Monthly active
6.9K
Daily active
2.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 📅 13.0y of rating accumulation | -30% |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 103 MB |
| 🏷 Category context | Health & Fitness |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-08-10 · 44 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 44 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 42/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.1
Product Quality
6.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.6
Operational Safety
8.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.45★ across 1,902 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| frequent crashesREVIEW | −$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,902 ratings)METRIC | +$1,500 | |
| Below-average rating (3.5★)METRIC | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.0.6
Faster scanning and search across skincare, food and cleaning products.
Premium: Set ingredient preferences to tailor results to your goals and compare products side by side.… Full release notes →
Premium: Set ingredient preferences to tailor results to your goals and compare products side by side.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- EWG's Healthy Living
- Developer
- Environmental Working Group
- Bundle ID
- skindeepR
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,282 ratings+595% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Wondering what's really in your food, skincare and cleaning products? EWG's Healthy Living gives you instant, science-backed safety ratings. Scan any product for free.
Built on 30+ years of independent research from EWG scientists, our app is the only one that covers more than 200,000 rated products across cosmetics, food and household cleaners.
Why get the Healthy Living App?
- Scan & Search Instantly: Barcode-scan any product or search by name to get a simple 1–10 safety score (1 = best).
- Science-Backed Ratings: Built on EWG's independent research — not algorithms alone.… View full description on the official store →
Built on 30+ years of independent research from EWG scientists, our app is the only one that covers more than 200,000 rated products across cosmetics, food and household cleaners.
Why get the Healthy Living App?
- Scan & Search Instantly: Barcode-scan any product or search by name to get a simple 1–10 safety score (1 = best).
- Science-Backed Ratings: Built on EWG's independent research — not algorithms alone.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 103 MB🔞 4+📱 iOS 16.0+🔖 v5.0.6🔄 updated 1mo ago🌐 EN📂 Health & Fitness💰 Free🚀 Launched 2013 (13y old)
📅
What Worked™ · Development Pipeline
20 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v5.0.5 → v5.0.6
→ 30 days after: rating +0.18★ · reviews +569 high confidence
2026-07
🔧
Shipped update — v5.0.4 → v5.0.5
→ 30 days after: rating +0.14★ · reviews +356 high confidence
2026-05
🔧
Shipped update — v5.0.3 → v5.0.4
→ 30 days after: rating +0.10★ · reviews +146 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +16 high confidence
2026-04
⭐
Rating ↑ 2.52 → 3.45 (improved 0.93★)
→ 30 days after: reviews +16 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.93★ · reviews +1,389 high confidence
2021-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +5 medium · co-occurring
2021-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.10★ · reviews +21 low · multiple changes
2021-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.06★ · reviews +15 medium · co-occurring
2021-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.18★ · reviews +20 medium · co-occurring
2021-01
⭐
Rating ↓ 3.41 → 3.11 (dropped 0.30★)
→ 30 days after: rating −0.11★ · reviews +12 high confidence
2020-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ high confidence
2020-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.30★ · reviews +10 high confidence
2020-11
⭐
Rating ↓ 3.88 → 3.56 (dropped 0.32★)
→ 30 days after: rating −0.25★ · reviews +6 medium · co-occurring
2020-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.25★ · reviews +6 medium · co-occurring
2020-10
⭐
Rating ↓ 4.00 → 3.67 (dropped 0.33★)
→ 30 days after: rating −0.25★ · reviews +6 medium · co-occurring
2020-10
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
→ 30 days after: rating −0.25★ · reviews +6 medium · co-occurring
2020-10
⭐
Rating ↓ 4.00 → 3.33 (dropped 0.67★)
→ 30 days after: rating −0.25★ · reviews +6 medium · co-occurring
2020-10
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2020-10
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇨🇦 CA | 3.63218★ | 174 | 3.63218★ this version |
| 🇺🇸 US | 4.06946★ | 3,340 | 4.06946★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for EWG's Healthy Living: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Environmental Working Group
View all →📦 Portfolio summaryINDIE studio
2apps·$10K/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why medium confidence: 1,902 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does EWG's Healthy Living make per month?▴
Based on our ML-calibrated revenue forecast, EWG's Healthy Living earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is EWG's Healthy Living profitable?▴
With estimated build cost $180K and monthly revenue $5.0K, EWG's Healthy Living looks break-even-grade — payback period sits around 3.0 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does EWG's Healthy Living have?▴
Estimated audience: ~93K lifetime downloads, ~6K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like EWG's Healthy Living?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is EWG's Healthy Living built with?▴
Our heuristic places EWG's Healthy Living on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is EWG's Healthy Living still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would EWG's Healthy Living sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 16× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was EWG's Healthy Living last updated?▴
EWG's Healthy Living last shipped a new version on 2026-08-10 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes EWG's Healthy Living?▴
EWG's Healthy Living is published by Environmental Working Group on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is EWG's Healthy Living's BU Score?▴
EWG's Healthy Living has a BU Score of 51/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.