Morpholio Board - Moodboard
64
Quality Score
Solid
Morpholio Board - Moodboard
Medium confidence
✍️ bumetric analysis
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Morpholio Board - Moodboard is an iOS app from Morpholio LLC, currently rated 4.6★ across 3,735 ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.
Quality Score is 64: Solid (established niche player). For an app like this, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (581 MB) | +$40K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 16× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
560K
Lifetime downloads (US-equivalent)
Monthly active
84K
Daily active
16K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 category engagement | ~150 installs / rating |
| 🔁 category D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.9
Product Quality
8.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.61★ across 3,735 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Low install base (3,735 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.5
Bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Morpholio Board - Moodboard
- Developer
- Morpholio LLC
- Bundle ID
- com.morpholioapps.board
- App Store URL
- Open in App Store
- Category
- Not found
- Content rating
- 17+
- Languages
- EN, FR, DE, JA, KO, PT, RU, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $855/mo
- Top-grossing rank
- Outside top 100 in US
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,735 ratings+28% lifetimeShow 3-year history estimate ▾
Tracked (7 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
DISCOVER, DESIGN, PRESENT
Do you love interior design, style, branding or décor? Want to make stunning & smart moodboards from anywhere? Morpholio Board turns any homeowner, creative or design enthusiast into a Pro designer instantly. Whether you want to design a living room, renovate a new kitchen or simply get a nursery ready, Morpholio Board lets you create beautiful moodboards and then automatically turn them into design presentations, color charts, shopping lists, furniture books and much more. It's like having an entire design office in one app.
___________
THINGS YOU CAN DO:… View full description on the official store →
Do you love interior design, style, branding or décor? Want to make stunning & smart moodboards from anywhere? Morpholio Board turns any homeowner, creative or design enthusiast into a Pro designer instantly. Whether you want to design a living room, renovate a new kitchen or simply get a nursery ready, Morpholio Board lets you create beautiful moodboards and then automatically turn them into design presentations, color charts, shopping lists, furniture books and much more. It's like having an entire design office in one app.
___________
THINGS YOU CAN DO:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 581 MB🔞 17+📱 iOS 16.0+🔖 v5.5🔄 updated 0d ago🌐 EN, FR, DE, JA, KO +5💰 Free
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v5.4 → v5.5
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +6 high confidence
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.47688★ | 346 | 4.47688★ this version |
| 🇧🇷 BR | 4.67763★ | 456 | 4.67763★ this version |
| 🇨🇦 CA | 4.58988★ | 356 | 4.58988★ this version |
| 🇩🇪 DE | 4.47853★ | 163 | 4.47853★ this version |
| 🇫🇷 FR | 4.45833★ | 144 | 4.45833★ this version |
| 🇬🇧 GB | 4.41941★ | 639 | 4.41941★ this version |
| 🇮🇳 IN | 4.65★ | 280 | 4.65★ this version |
| 🇯🇵 JP | 4.34999★ | 20 | 4.34999★ this version |
| 🇺🇸 US | 4.6152★ | 3,737 | 4.6152★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Morpholio Board - Moodboard: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 3,735 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
3 answers · auto-generated from this app's public dataHow much does Morpholio Board - Moodboard make per month?▴
Based on our ML-calibrated revenue forecast, Morpholio Board - Moodboard earns approximately $855/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Who makes Morpholio Board - Moodboard?▴
Morpholio Board - Moodboard is published by Morpholio LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Morpholio Board - Moodboard's BU Score?▴
Morpholio Board - Moodboard has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.