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75
BU Score
Strong

Natural Cycles: Birth Control

4.8 ✍️ Editor
✍️ BU Analytics Review

Natural Cycles: Birth Control is an iOS app from NaturalCycles Nordic AB in the Health & Fitness category, currently rated 4.8★ across 29,045 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 75Strong (healthy traction). For a Health & Fitness app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (29,045 ratings)METRIC
+$5,500
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Mature app (12y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 109 MB🔞 17+📱 iOS 16.7+🔖 v5.7.4🔄 updated 1w ago🌐 EN, PT, ES, SV📂 Health & Fitness💰 Paid🚀 Launched 2013 (12y old)

📝 About this app

Trusted by 6M+ women over 10 years. Awarded Best Birth Control app by Healthline and Bestapp.com. 100% hormone-free contraception. No prescription is needed. Scientifically proven to be 93% effective with typical use and 98% effective with perfect use. FDA cleared.

HIGHLIGHTS:
○ The NC° app uses your body temperature to track ovulation so you know exactly when you're fertile – and what days you can/cannot get pregnant.
○ The NC° app adapts to your unique cycle, even if it’s irregular.
○ No hormones, no side effects, no pills or procedures – birth control revolutionized.
○ Scientifically proven to be effective: 93% effective with typical use, and 98% effective with perfect use.
○ Sign up to NC° Annual subscription for a FREE NC° Band, and start measuring today!
○ Offers advanced data protection.
○ Get daily fertility insights + personal ovulatory patterns to help with your natural family planning needs.
○ One app, five modes: NC° Birth Control, NC° Plan Pregnancy, NC° Follow Pregnancy, NC° Postpartum, and NC° Perimenopause.
○ The NC° app features customizable mood trackers, great for getting to know your body better.
○ Measure your temperature using the NC° Band, or by wearing an Oura Ring, Apple Watch Series 8 or newer (while you sleep), or a compatible Garmin device.
○ Get reimbursed for your NC° subscription – US users are now covered by insurance.
○ We recommend a minimum of 2-3 cycles to get the most out of your Natural Cycles subscription.
○ Natural Cycles requires a subscription to access its core features. Subscription options include monthly and annual plans.
○ Our subscription fee helps to protect you and your data. Many free apps work by selling their users’ data to third parties for advertising. Your privacy is a priority. Natural Cycles is designed to keep your data safe.

Natural Cycles is more than a period tracker. Most other fertility tracking apps assume your cycle is 28 days long, even though 87% of women have cycle lengths that don't fit into the 28 day pattern... We understand that birth control is not a one-size-fits-all. Your cycle is unique to you! Our algorithm uses personalized temperature data to confirm your ovulation, reducing the risk of you being assigned an incorrect fertile day. Unlike period trackers, the NC° app allows you to identify your fertility status daily, so you can prevent pregnancy or plan for it with greater precision.

From birth control to planning pregnancy and every cycle in between – Natural Cycles is there for you with each stage of your fertility journey.


*E. Berglund Scherwitzl et al. “Perfect-use and typical-use Pearl Index of a contraceptive mobile app”, Contraception, Volume 96, Issue 6, 420 - 425.

PRECAUTIONS:
○ Natural Cycles does not protect against sexually transmitted infections (STIs). Use a condom to protect against STIs.
○ No method of birth control is 100% effective. Even when using the birth control app perfectly, there is still a chance of getting pregnant.
○ Natural Cycles is for women over the age of 18.
○ Natural Cycles is authorized for use as birth control in the US, Canada, the UK, the EU/EEA, Australia, Singapore, Brazil, and South Korea. Outside these regions, the app is intended for fertility monitoring only.
○ To use Natural Cycles, you need to understand English or one of the supported languages.
○ Before making any medical decisions, remember to consult with a doctor.

Natural Cycles connects with Apple Health to read and write your health data, including medications, body temperature and cycle information.

🆕 What's New · v5.7.4

A few polishes for a better experience.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Natural Cycles: Birth Control
Developer
NaturalCycles Nordic AB
Bundle ID
com.naturalcycles.cordova
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
17+
Languages
EN, PT, ES, SV

Company

Website
www.naturalcycles.com
Tagline
Natural Cycles: Natural Birth Control | No Hormones or Side Effects
Description
Natural Cycles birth control is 93% effective with typical use and 98% effective with perfect use. Learn more about hormone-free birth control today.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$7.9K/mo
Top-grossing rank
🇺🇸#34 /100   🇨🇦#78 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
Recent App Store Reviews49 latest · avg 3.04★ · 44.9% 5★ · 36.7% 1★
5★
22 (45%)
4★
1 (2%)
3★
1 (2%)
2★
7 (14%)
1★
18 (37%)
+52 ratings/week
Praise: love ×11 recommend ×8 great ×6 perfect ×1 amazing ×1Complaints: subscription ×7 refund ×5 expensive ×3 terrible ×3
Top positive
★★★★★ They’re not teaching this in school
After being on every form of birth control for the last 16 years, I’m thrilled with Natural Cycles. I have learned SO MUCH about my body. I have it paired with Oura ring and its membership was reimbursed by my health insurance!…
★★★★★ More in tune
I stopped taking hormonal birth control and switched to natural cycles a few months ago. It’s effective and easy to use. The temperature band is super easy and comfortable. The bonus I didnt expect or know I wanted was that I feel much more…
Top negative
★☆☆☆☆ Won’t use this app
23$ for a Monthly fee to track your period is CRAZY no free options honestly I’m going to return the ring! I’d rather go with a RingConn where you don’t have to pay stupid fees when not all insurances would even reimburse this.…
★☆☆☆☆ DO NOT USE THIS APP
Once downloading the application, I immediately realized this application was not sustainable for my cycle tracking. I requested a refund and cancelation, but was told I could not get a refund. I still requested the cancellation and even pu…
📈Ratings growth29,045 ratings+28% lifetimeShow 3-year history estimate ▾May 2023Jan 2026May 2026
Tracked (33 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
US#34CA#78
🌍Top Countries — Grossing Rank2 countries
🇺🇸US
#34 /100
🇨🇦CA
#78 /100
📊Category Rank Trajectory#34 now · best #33 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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