iA Writer
72
Quality Score
Strong
✍️ bumetric analysis
“
iA Writer is an iOS app from Information Architects AG in the Utilities category, currently rated 4.6★ across 1,525 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 72: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$8.5K
per month
→
12-mo forecast
$8.8K – $18.5K
per month
→
24-mo forecast
$10.9K – $32.8K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$57/mo · 386 ratings · 2.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$50K
↳ What it cost to build · not monthly revenue
Likely range $40K – $70K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (64 MB) | +$5K |
| ⚙ Utilities complexity ×0.85 | $-8425 |
Total estimate
$50K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $325K – $600K · 15× MRR multiple
💸
~8.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
305K
Lifetime downloads (US-equivalent)
Monthly active
61K
Daily active
12K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$8.1K – $13.5K
12 months
$8.8K – $18.5K
24 months
$10.9K – $32.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERFREE (NO MONETIZATION)underperforming peersRevenue Strength
3.9
Product Quality
6.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
6.5
Founder Strength
5.6
Monetization Maturity
0.5
- 💰 Revenue: Modest — $5K - $12K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.57★ across 1,525 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Moderate — rating drift -0.45 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $153K-$272K. Portfolio play ($35K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,525 ratings)METRIC | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (11 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.0.5
This update fixes a few small bugs. It includes all the great features in iA Writer 8:
Liquid Glass: a refreshed interface for iOS and iPadOS 26 and later, and an app icon that matches your system settings.
Document Outline: navigate your documents using Quick Search.… Full release notes →
Liquid Glass: a refreshed interface for iOS and iPadOS 26 and later, and an app icon that matches your system settings.
Document Outline: navigate your documents using Quick Search.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- iA Writer
- Developer
- Information Architects AG
- Bundle ID
- pro.writer
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Home
- Description
- iA builds products for focus and flow.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $29.8K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- linkedin linkedin.com/company/information-arch… · tiktok tiktok.com/@iadotnet · youtube youtube.com/@iAInc101
- Not found
- Phone
- Not found
- Contact page
- ia.net/writer/support
- About page
- ia.net/topics/tell-us-your-story
📈Ratings growth1,528 ratings+33% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $19.99 (+0%)
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
“Leaving life’s mess for an ideal realm of words.” —The New Yorker
“My favorite iOS app for writing in Markdown, without question, is iA Writer. iA Writer is just beautiful. To me, it’s the gold standard for Markdown syntax styling... an elegant champagne flute. That’s iA Writer for me.” —John Gruber
“iA Writer creates a clean, simple and distraction-free writing environment for when you really need to focus on your words.” —The New York Times
“iA Writer is an example of how powerful simplicity and accessibility can be.” —The Guardian… View full description on the official store →
“My favorite iOS app for writing in Markdown, without question, is iA Writer. iA Writer is just beautiful. To me, it’s the gold standard for Markdown syntax styling... an elegant champagne flute. That’s iA Writer for me.” —John Gruber
“iA Writer creates a clean, simple and distraction-free writing environment for when you really need to focus on your words.” —The New York Times
“iA Writer is an example of how powerful simplicity and accessibility can be.” —The Guardian… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 64 MB🔞 4+📱 iOS 15.0+🔖 v8.0.5🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +6📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
21 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v8.0.4 → v8.0.5
→ 30 days after: reviews +7 medium · co-occurring
2026-07
🔧
Shipped update — v8.0.3 → v8.0.4
→ 30 days after: reviews +10 medium · co-occurring
2026-07
🔧
Shipped update — v8.0.2 → v8.0.3
→ 30 days after: reviews +13 medium · co-occurring
2026-06
🔧
Shipped update — v8.0.1 → v8.0.2
→ 30 days after: reviews +25 medium · co-occurring
2026-06
🔧
Shipped update — v7.3.4 → v8.0.1
→ 30 days after: reviews +36 high confidence
2026-05
💲
Went paid — introduced $19.99 price point
→ 30 days after: reviews +5 high confidence
2026-03
⭐
Rating ↑ 3.85 → 4.70 (improved 0.85★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$20.3K/mo · rating +0.84★ · reviews +978 high confidence
2017-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$129/mo · reviews +7 high confidence
2016-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ high confidence
2016-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$100/mo · rating +0.12★ · reviews +5 high confidence
2016-02
⭐
Rating ↓ 3.21 → 2.86 (dropped 0.35★)
→ 30 days after: revenue +$96/mo · rating +0.17★ · reviews +5 high confidence
2015-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.22★ medium · co-occurring
2015-11
⭐
Rating ↑ 2.67 → 3.00 (improved 0.33★)
→ 30 days after: revenue +$142/mo · rating −0.42★ · reviews +8 medium · co-occurring
2015-11
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
→ 30 days after: revenue +$142/mo · rating −0.42★ · reviews +8 high confidence
2015-11
⭐
Rating ↓ 3.50 → 3.00 (dropped 0.50★)
→ 30 days after: revenue +$109/mo · rating −0.20★ · reviews +6 low · multiple changes
2015-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$109/mo · rating −0.20★ · reviews +6 medium · co-occurring
2015-10
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
→ 30 days after: revenue +$109/mo · rating −0.20★ · reviews +6 medium · co-occurring
2015-10
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
→ 30 days after: revenue +$109/mo · rating −0.20★ · reviews +6 low · multiple changes
🗣
Voice of Customer
Based on 50 reviews across 1 markets● 78% positive · ● 4% neutral · ● 18% negative · Rating drift: -0.45★ (declining — recent 50: 4.12★ vs lifetime: 4.57★)
Top praise themes
writing ×26 one ×9 simple ×7 mac ×7 iphone ×6 without ×6 indispensable ×5 text ×5
Top complaint themes
editing ×3 after ×3 don ×3 add ×3 dropbox ×3 notes ×3 matter ×3 system ×3
Risk signals
Bug mentions: 4%
🧪
Tech & Domain Intel — ia.net
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.56348★ | 1,528 | 4.56348★ this version |
| 🇬🇧 GB | 4.55999★ | 325 | 4.55999★ this version |
| 🇩🇪 DE | 4.70736★ | 639 | 4.70736★ this version |
| 🇫🇷 FR | 4.62047★ | 166 | 4.62047★ this version |
| 🇯🇵 JP | 4.20096★ | 209 | 4.20096★ this version |
| 🇨🇦 CA | 4.60952★ | 210 | 4.60952★ this version |
| 🇦🇺 AU | 4.59999★ | 115 | 4.59999★ this version |
| 🇧🇷 BR | 4.6962★ | 79 | 4.6962★ this version |
| 🇮🇳 IN | 4.71698★ | 53 | 4.71698★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for iA Writer: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Information Architects AG
View all →📦 Portfolio summaryINDIE studio
2apps·$35K/mocombined
⚠ Concentrated — top app contributes 84% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why medium confidence: 1,525 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does iA Writer make per month?▴
Based on our ML-calibrated revenue forecast, iA Writer earns approximately $29K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like iA Writer?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes iA Writer?▴
iA Writer is published by Information Architects AG on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is iA Writer's BU Score?▴
iA Writer has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.