85
BU Score
Excellent
H&M
✍️ BU Analytics Review
“
H&M is an iOS app from H&M in the Shopping category, currently rated 4.8★ across 226,315 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 85 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (226,315 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| Multilingual (25 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 202 MB🔞 4+📱 iOS 17.0+🔖 v26.17.2🔄 updated 1w ago🌐 BG, CS, DA, NL, EN +20📂 Shopping💰 Paid🚀 Launched 2018 (7y old)
📝 About this app
Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates.
Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.
Experience a more streamlined way to shop — download the H&M app today.
Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.
Experience a more streamlined way to shop — download the H&M app today.
🆕 What's New · v26.17.2
The H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- H&M
- Developer
- H&M
- Bundle ID
- com.hm.goe
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- BG, CS, DA, NL, EN, FI, FR, DE, HE, HU, IT, JA, KO, NB, NN, PL, PT, RO, RU, ZH, SK, ES, SV, ZH, TR
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.2K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Direct revenue estimates for the H&M iOS app, specifically in terms of in-app purchases or subscriptions, are not publicly available from sources like Sensor Tower, Statista, or Adapty. The H&M app primarily functions as an e-commerce platform to facilitate sales of physical goods, which contributes to H&M's overall e-commerce revenue rather than generating revenue through traditional app monetization models. H&M's flagship domain, hm.com, generated approximately $124.3 million in online sales in March 2026, with 44% of sales coming from mobile devices (excluding app usage).
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Grips Intelligence
Citations: gripsintelligence.com
⭐Recent App Store Reviews49 latest · avg 3.92★ · 63.3% 5★ · 16.3% 1★
5★31 (63%)
4★1 (2%)
3★7 (14%)
2★2 (4%)
1★8 (16%)
+0 ratings/week
Praise: love ×10 best ×3 amazing ×3 great ×2 recommend ×1
Top positive
★★★★★ Plus Sizes
25%off sales!!!…
★★★★★ Amazing items
There are so many things that I want to wear items! That makes me feel good!…
Top negative
★☆☆☆☆ Very bad App
Difficult to use…
★☆☆☆☆ Furious
I only have Capital One credit cards and you refuse to support them. I will not be doing business with you any longer.…
📈Ratings growth226,315 ratings+27% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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