Safe + Password Manager
71
Quality Score
Strong
Safe + Password Manager
by edv & medien GmbH
Medium confidence
✍️ Bumetric analysis
“
Safe + Password Manager is an iOS app from edv & medien GmbH in the Utilities category, currently rated 4.8★ across 454 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 71: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$11.7K
per month
→
12-mo forecast
$12.1K – $25.2K
per month
→
24-mo forecast
$14.9K – $44.8K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
66 snapshots on record
Rating
4.8
Reviews
454 reviews
Forecast Revenue / mo
$11.7K
Snapshots tracked
66
since Sep 2014
ONE-TIME · BUILD
💰 Estimated build cost
$50K
↳ What it cost to build · not monthly revenue
Likely range $40K – $70K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (64 MB) | +$5K |
| ⚙ Utilities complexity ×0.85 | $-8392 |
Total estimate
$50K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 14× MRR multiple
💸
~3.5× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
90K
Lifetime downloads (US-equivalent)
Monthly active
18K
Daily active
3.6K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$11.7K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$11.1K – $18.4K
12 months
$12.1K – $25.2K
24 months
$14.9K – $44.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
6.7
Revenue Strength
4.1
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $8K - $17K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 454 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $209K-$372K. Portfolio play ($43K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (20 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Early-stage install base (454 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.7
• Safe + v26 supports iOS / iPadOS 26
• New design (with current operating system)
• As an alternative to the list view for folders and items, a tile view with large icons can be selected on a folder basis
• Folder options for automatic or manual sorting… Full release notes →
• New design (with current operating system)
• As an alternative to the list view for folders and items, a tile view with large icons can be selected on a folder basis
• Folder options for automatic or manual sorting… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Safe + Password Manager
- Developer
- edv & medien GmbH
- Bundle ID
- de.safe-app.iPhoneSafe
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- NL, EN, FI, FR, DE, EL, ID, IT, JA, KO, NB, PL, PT, RU, ZH, ES, SV, ZH, TR, UK
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $11.7K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth463 ratings+6514% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
🚀Update Frequency · Releases per Quarter8 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
• Manage your Passwords and Passkeys
• AutoFill Passwords in Safari and Apps
• Protect your Photos and Contacts
• Safeguard your Videos*
• Protect PDF, iWork and Office Documents*
• Securely Sync your Data via WiFi
• Login with Touch ID or Face ID
• Two-Factor Authentication (2FA / TOTP)
• Generate Strong Passwords
• Encrypt Stored Data with AES-256
• Add Geofences to Items
• Access Items Nearby from the Widget
• Import Data from other Apps and Password Managers in CSV Format… View full description on the official store →
• AutoFill Passwords in Safari and Apps
• Protect your Photos and Contacts
• Safeguard your Videos*
• Protect PDF, iWork and Office Documents*
• Securely Sync your Data via WiFi
• Login with Touch ID or Face ID
• Two-Factor Authentication (2FA / TOTP)
• Generate Strong Passwords
• Encrypt Stored Data with AES-256
• Add Geofences to Items
• Access Items Nearby from the Widget
• Import Data from other Apps and Password Managers in CSV Format… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 64 MB🔞 4+📱 iOS 17.7+🔖 v26.7🔄 updated 0d ago🌐 NL, EN, FI, FR, DE +15📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v26.6.2 → v26.7
→ 30 days after: reviews +5 high confidence
2026-07
🔧
Shipped update — v26.6.1 → v26.6.2
→ 30 days after: reviews +7 high confidence
2026-07
🔧
Shipped update — v26.6 → v26.6.1
→ 30 days after: revenue +$20.7K/mo high confidence
2026-06
🔧
Shipped update — v26.5.2 → v26.6
→ 30 days after: revenue +$20.7K/mo high confidence
2026-06
🔧
Shipped update — v26.5.1 → v26.5.2
2026-05
🔧
Shipped update — v26.5 → v26.5.1
2026-05
🔧
Shipped update — v26.4.7 → v26.5
2026-05
💲
Went paid — introduced $2.99 price point
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 4.31 → 4.70 (improved 0.39★)
2018-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-07
⭐
Rating ↑ 4.00 → 4.33 (improved 0.33★)
2014-09
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.7377★ | 61 | 4.7377★ this version |
| 🇧🇷 BR | 4.85714★ | 42 | 4.85714★ this version |
| 🇨🇦 CA | 4.6087★ | 69 | 4.6087★ this version |
| 🇩🇪 DE | 4.66327★ | 5,203 | 4.66327★ this version |
| 🇫🇷 FR | 4.61644★ | 292 | 4.61644★ this version |
| 🇬🇧 GB | 4.70524★ | 458 | 4.70524★ this version |
| 🇮🇳 IN | 4.71429★ | 21 | 4.71429★ this version |
| 🇯🇵 JP | 4.25641★ | 39 | 4.25641★ this version |
| 🇺🇸 US | 4.77634★ | 465 | 4.77634★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Safe + Password Manager: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 454 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Safe + Password Manager make per month?▴
Based on our ML-calibrated revenue forecast, Safe + Password Manager earns approximately $11K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Safe + Password Manager profitable?▴
With estimated build cost $50K and monthly revenue $11K, Safe + Password Manager looks profitable — pays back its estimated build cost in roughly 4 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Safe + Password Manager have?▴
Estimated audience: ~90K lifetime downloads, ~18K monthly active users, and ~3K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Safe + Password Manager?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Safe + Password Manager sell for?▴
Estimated acquisition value: $175K (marketplace range $125K – $225K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Safe + Password Manager?▴
Safe + Password Manager is published by edv & medien GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Safe + Password Manager's BU Score?▴
Safe + Password Manager has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.