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Feed Baby - Breastfeeding App

77
Quality Score
Strong

Feed Baby - Breastfeeding App

by PENGUIN APPS PTY LTD
High confidence
4.6 App Store rating
✍️ Bumetric analysis

Feed Baby - Breastfeeding App is an iOS app from PENGUIN APPS PTY LTD in the Education category, currently rated 4.6★ across 11,067 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 77: Strong (healthy traction). For a Education app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
12-mo forecast
$5.2K – $10.8K
per month
24-mo forecast
$6.4K – $19.2K
per month
MID tier
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📊 Performance Tracking LIVE

85 snapshots on record
idle
0%
Rating
4.6
Reviews
11,067 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
85
since Mar 2019
ONE-TIME · BUILD 💰 Estimated build cost
$135K
What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~2.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
Education complexity ×1.20 +$10K
12.4y maintenance × ~1-person team +$74K
Total estimate $135K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$100K
What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 21× MRR multiple
💸 ~0.7× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
📅 12.4y proven track record +20%
★ rating ≥ 4.4 (solid) +8%
🏷 Education category multiple +6%
Final multiple 21× MRR
👥 Estimated audience size
655K
Lifetime downloads (US-equivalent)
Monthly active
44K
Daily active
13K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Education engagement ~85 installs / rating
📅 12.4y of rating accumulation -30%
🔁 Education D30 retention 18%
📍 DAU / MAU stickiness 0.30
DAU / MAU 30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
📦 App bundle size 46 MB
🏷 Category context Education
📦 Small-mid iOS bundle → Native Swift / UIKit (pre-2020 era)
💀 Maintenance status
Likely abandoned
93%
Last shipped 2021-05-05 · 1968 days ago
0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
📅 5y+ since last update Likely abandoned
12y old + 1y+ no update +5% (API deprecation drift)
Verdict Likely abandoned
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 47/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
5.3
Product Quality
9.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
7.0
  • 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.64★ across 11,067 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: ⚠ last update 1962d ago — possibly dormant.
  • ⚠️ Risk: Moderate — dormant (1962d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($21K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (11,067 ratings)METRIC
+$5,500
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.6★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
excellent appREVIEW
+$1,500
Mature app (12y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
support teamREVIEW
+$900
priceyREVIEW
−$800
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v3.2.0

Various bug fixes and performance improvements

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Feed Baby - Breastfeeding App
Developer
PENGUIN APPS PTY LTD
Bundle ID
au.com.penguinapps.FeedBaby
App Store URL
Open in App Store
Category
Education
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Available

Revenue

Reported revenue signal / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
Model estimate / mo
$5.0K/mo
Top-grossing rank
Outside top 100 in US Education
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
📈Ratings growth11,102 ratings+3327% lifetimeShow 3-year history estimate ▾Apr 2021Oct 2023Sep 2026
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

*** Featured by Apple in "Our Favourites for Apple Watch" (Australia & New Zealand)
*** Featured by Apple in the Lifestyle -> Parenting section (Australia & New Zealand) ***
*** Featured by Apple in Apple Watch - Family (Australia & New Zealand) ***

Feed Baby is the ONLY baby tracking app you'll ever need to track your newborns breastfeedings, diaper changes, pumping and sleeps. A great baby daybook tracker for your newborn child.

Countless new parents track and predict their newborns breastfeedings with Feed Baby, the best baby tracker for your iPhone, iPad and now the Apple Watch.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 46 MB🔞 4+📱 iOS 13.0+🔖 v3.2.0🔄 updated 5y ago🌐 EN📂 Education💰 Paid🚀 Launched 2014 (12y old)
📅

What Worked™ · Development Pipeline

14 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +15 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +15 medium · co-occurring
2026-03
Rating ↑ 3.84 → 4.90 (improved 1.06★)
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue −$255K/mo · rating +1.06★ · reviews −463 high confidence
2019-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$6.1K/mo · reviews +11 high confidence
2019-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$13.5K/mo · reviews +24 high confidence
2019-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$4.6K/mo · rating +0.08★ · reviews +8 medium · co-occurring
2019-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$11.8K/mo · reviews +21 medium · co-occurring
2019-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$8.9K/mo · rating −0.07★ · reviews +16 medium · co-occurring
2019-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$8.9K/mo · rating −0.07★ · reviews +16 medium · co-occurring
2019-03
Rating ↑ 2.50 → 3.00 (improved 0.50★)
→ 30 days after: revenue +$8.9K/mo · rating −0.07★ · reviews +16 low · multiple changes
2019-03
Rating ↑ 2.00 → 2.50 (improved 0.50★)
→ 30 days after: revenue +$8.9K/mo · rating −0.07★ · reviews +16 low · multiple changes
2019-03
Rating ↓ 4.00 → 2.50 (dropped 1.50★)
→ 30 days after: revenue +$8.9K/mo · rating −0.07★ · reviews +16 low · multiple changes
2019-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$8.9K/mo · rating −0.07★ · reviews +16 low · multiple changes
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.52862★1,7124.52862★ this version
🇧🇷 BR4.69332★1504.69332★ this version
🇨🇦 CA4.5372★1,3984.5372★ this version
🇩🇪 DE4.53191★1414.53191★ this version
🇫🇷 FR4.6087★464.6087★ this version
🇬🇧 GB4.57322★1,5094.57322★ this version
🇮🇳 IN4.73015★1894.73015★ this version
🇯🇵 JP4.4★204.4★ this version
🇺🇸 US4.64226★11,1034.64226★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Feed Baby - Breastfeeding App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

Similar apps in Education

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, Bumetric·Full methodology·High confidence

Why high confidence: 11,067 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

10 answers · auto-generated from this app's public data
How much does Feed Baby - Breastfeeding App make per month?
Based on our ML-calibrated revenue forecast, Feed Baby - Breastfeeding App earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Feed Baby - Breastfeeding App profitable?
With estimated build cost $135K and monthly revenue $5.0K, Feed Baby - Breastfeeding App looks break-even-grade — payback period sits around 2.2 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Feed Baby - Breastfeeding App have?
Estimated audience: ~655K lifetime downloads, ~44K monthly active users, and ~13K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Feed Baby - Breastfeeding App?
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Feed Baby - Breastfeeding App built with?
Our heuristic places Feed Baby - Breastfeeding App on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Feed Baby - Breastfeeding App still actively maintained?
Maintenance status: Likely abandoned (93% abandonment risk). Last shipped version was 5+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Feed Baby - Breastfeeding App sell for?
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Feed Baby - Breastfeeding App last updated?
Feed Baby - Breastfeeding App last shipped a new version on 2021-05-05 — more than 5 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Feed Baby - Breastfeeding App?
Feed Baby - Breastfeeding App is published by PENGUIN APPS PTY LTD on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Feed Baby - Breastfeeding App's BU Score?
Feed Baby - Breastfeeding App has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.