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79
BU Score
Strong

Pillow Schlaftracker

4.4 ✍️ Editor
✍️ BU Analytics Review

Pillow Schlaftracker is an iOS app from Neybox Digital Ltd. in the Health & Fitness category, currently rated 4.4★ across 95,460 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 79Strong (healthy traction). For a Health & Fitness app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Reviews
Forecast Revenue / mo
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💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (95,460 ratings)METRIC
+$5,500
Paid app ($0.00)METRIC
+$2,800
worth every pennyREVIEW
+$2,000
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Mature app (11y old)METRIC
+$1,500
Multilingual (14 languages)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Good rating (4.4★)METRIC
+$800
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 705 MB🔞 12+📱 iOS 17.0+🔖 v6.4.1🔄 updated 1w ago🌐 CS, EN, FR, DE, IT +9📂 Health & Fitness💰 Paid🚀 Launched 2014 (11y old)

📝 About this app

Sleep trouble? Sleep better with Pillow, your smart sleep tracker. Pillow can analyze your sleep cycles automatically using your Apple Watch, iPhone or iPad.

Use Pillow as a smart alarm clock to wake up at the lightest possible sleep stage and start your day refreshed and relaxed. Record important audio events such as snoring, sleep apnea, and sleep talking. Explore trends about your sleep and compare your sleep quality with many Apple Health metrics that affect sleep.

As seen on:
The New York Times, Forbes, The Guardian, BuzzFeed, The Washington Post, TechCrunch, MacStories, Daily Mail, and many more. Rated as one of the best sleep tracking apps for the Apple Watch and iPhone.

Join the millions that have discovered the life-changing benefits of great sleep!

TRACK YOUR SLEEP AUTOMATICALLY
- Simply wear your Apple Watch during sleep. Pillow will automatically detect and analyze your sleep.
- View last night's report right on your Apple Watch, along with the heart rate analysis for the night.
- Switch between manual and automatic mode anytime.

SLEEP CYCLE & HEART RATE ANALYSIS
- Advanced sleep cycle analysis algorithm based on the latest scientific findings in sleep research.
- Detailed heart rate analysis
- Detailed sleep stage diagram (Awake, REM, Light Sleep, Deep Sleep) and sleep score.
- Home Screen, Lock Screen Widgets and Apple Watch Complications

AUDIO RECORDINGS USING MACHINE LEARNING
- Snoring, sleep apnea, sleep talking and other nightly sounds.
- All processing is done using on-device intelligence to ensure privacy.

PERSONALISED INSIGHTS & SLEEP TIPS
- Create a unique personal sleep program to reach your goals
- Regularly updated sleep tips
- Advanced Insights, including optimal bedtime, chronotype and more.

SLEEP TRENDS
- Explore your sleep history with Week, Month, Year, and All Time overviews.
- Compare your sleep quality with many Apple Health categories that affect sleep.

BACKUP & SYNCHRONIZE
- Synchronize and backup your sleep data and audio recordings between your devices.

ALARM PRESETS & NAPS
- Powernap, recovery, and full-cycle nap
- Customisable alarm presets

MOOD & NOTES
- Track your mood when you wake up
- Discover how your notes affect your sleep quality

SLEEP AID
- Access an expanding library of Meditations, Bedtime Stories, Soundscapes and Music.
- Use a track from Apple Music or iTunes as an alarm.
- Siri Wind Down support

PREMIUM FEATURES:
- Unlimited sleep history & analysis
- Advanced sleep analysis
- Sleep trends & Apple Health comparison
- Sleep notes
- Heart rate analysis
- Sound recordings
- Nap modes & Customisable presets
- Access to Sleep aid library
- Access to all wake-up melodies
- Discover: Create a personalised sleep program.
- Wake-up melodies from your iTunes library or Apple Music
- Data export in CSV format
- Smart Wake-up

Learn more at https://pillow.app

SUBSCRIPTION INFORMATION
Your payment will be charged to your iTunes Account as soon as you confirm your purchase. You can manage your subscriptions and turn off auto-renewal from your Account Settings after the purchase. If you start a free trial, you will be charged automatically at the end of the trial period unless you cancel 24 hours before the expiration period.
Your subscription will renew automatically unless you turn off auto-renew at least 24 hours before the end of the current period. The renewal cost will be charged to your account within 24 hours before the end of the current period. When canceling a subscription, your subscription will stay active until the end of the period. Auto-renewal will be disabled, but the existing subscription will not be refunded. If offered, any unused portion of a free trial period will be forfeited when purchasing a subscription.

Terms & Privacy Policy: https://pillow.app/pillow-privacy-policy-en

🆕 What's New · v6.4.1

- Fixed an issue that could keep the new Breathing Disturbances section hidden for certain users

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Pillow Schlaftracker
Developer
Neybox Digital Ltd.
Bundle ID
com.neybox.Pillow
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
12+
Languages
CS, EN, FR, DE, IT, JA, KO, PL, PT, RU, ZH, ES, ZH, TR

Company

Website
Not found
Tagline
Sleeping better, made simple.
Description
Best sleep tracker app for the Apple Watch, iPhone and iPad. Monitor sleep, record snoring, improve your sleep.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$200.0K ($200.0K – $225.0K)AI medium
AI annual estimate
$2.4M/yr
ML model estimate / mo
$13.1K/mo
Top-grossing rank
🇧🇷#85 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
http://twitter.com/pillow_app
LinkedIn
https://www.linkedin.com/showcase/pillow-sleep-tracker/
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://pillow.app/news
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · linkedin · tiktok · twitter · youtube
Email
pillow@neybox.com
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: MEDIUM
Pillow Schlaftracker (Pillow: Sleep Tracker) by Neybox Digital Ltd. is estimated to generate approximately $200,000 to $225,000 in monthly revenue, leading to an annual estimate of $2.4 million to $2.7 million.
Sources mentioned: Sensor Tower, Adapty, Growjo
Recent App Store Reviews49 latest · avg 3.24★ · 42.9% 5★ · 28.6% 1★
5★
21 (43%)
4★
4 (8%)
3★
4 (8%)
2★
6 (12%)
1★
14 (29%)
+15 ratings/week
Praise: love ×11 great ×6 recommend ×4 best ×3 excellent ×1Complaints: subscription ×6 hate ×1 expensive ×1 bug ×1 crash ×1
Top positive
★★★★★ Best Sleep App!
Helpful and reliable!…
★★★★★ Best sleep app
Great way to monitor your sleep…
Top negative
★☆☆☆☆ Doesn’t track Correclty
Unless you sleep in your Apple Watch, this app will NOT track sleep correctly. So far, I hate this app and am going back to my trusty Sleep Cycle app that I’ve used for years.…
★☆☆☆☆ Not working anymore
When I get up for a bathroom break it does not recognize I went back to bed and asleep.…
📈Ratings growth95,460 ratings+38% lifetimeShow 3-year history estimate ▾May 2023Jan 2026May 2026
Tracked (35 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
BR#85
📊Category Rank Trajectory#85 now · best #81 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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