52
BU Score
Solid
Second Nature
✍️ BU Analytics Review
“
Second Nature is an iOS app from Second Nature Health Ltd in the Health & Fitness category, currently rated 4.3★ across 55 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 52 — Solid (established niche player). For a Health & Fitness app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mature app (11y old)METRIC | +$1,500 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (55 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 189 MB🔞 17+📱 iOS 15.1+🔖 v6.55.0🔄 updated 1w ago🌐 EN📂 Health & Fitness💰 Free🚀 Launched 2014 (11y old)
📝 About this app
Second Nature exists to change minds about losing weight.
Our app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run.
But we don’t just look at what you’re eating and how much you weigh. We also look at your sleep patterns, exercise levels, how you regulate emotions, and other habits that impact the way you might be feeling.
We also pair you with a registered nutritionist who provides one-to-one advice and supports you to build new, healthier habits.
Our app also has hundreds of simple, indulgent recipes as well as daily articles that explain the science of healthy living - so you feel empowered to make changes, rather than just being told what to do.
Britain’s NHS recommends us because their own research suggests we’re twice as effective as other weight-loss programmes. 90% of Trustpilot reviews rate us as ‘excellent’ because 9 out of 10 people lose weight and keep it off, even after 12 months.
We want to make losing weight feel easier; to make it feel second nature.
Download the app and sign up today to start your journey!
Second Nature uses Apple HealthKit to integrate your phone's step data to help you set goals.
Our app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run.
But we don’t just look at what you’re eating and how much you weigh. We also look at your sleep patterns, exercise levels, how you regulate emotions, and other habits that impact the way you might be feeling.
We also pair you with a registered nutritionist who provides one-to-one advice and supports you to build new, healthier habits.
Our app also has hundreds of simple, indulgent recipes as well as daily articles that explain the science of healthy living - so you feel empowered to make changes, rather than just being told what to do.
Britain’s NHS recommends us because their own research suggests we’re twice as effective as other weight-loss programmes. 90% of Trustpilot reviews rate us as ‘excellent’ because 9 out of 10 people lose weight and keep it off, even after 12 months.
We want to make losing weight feel easier; to make it feel second nature.
Download the app and sign up today to start your journey!
Second Nature uses Apple HealthKit to integrate your phone's step data to help you set goals.
🆕 What's New · v6.55.0
We've made some improvements to the app and fixed a few bugs.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Second Nature
- Developer
- Second Nature Health Ltd
- Bundle ID
- com.ourpath.OurPath
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- www.secondnature.io
- Tagline
- A whole-person approach to health not just weight loss
- Description
- Second Nature combines weight loss medication, dietitian coaching, and behaviour change support. NHS-trusted, CQC-regulated care for lasting results.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $901/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/snhealth_uk
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.secondnature.io/de/stories
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · twitter · youtube
- hello@secondnature.io
- Phone
- Not found
- Contact page
- Not found
- About page
- https://www.secondnature.io/de/our-story
📈Ratings growth55 ratings+5400% lifetimeShow 3-year history estimate ▾
Tracked (7 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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