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52
BU Score
Solid

Second Nature

4.3 ✍️ Editor
✍️ BU Analytics Review

Second Nature is an iOS app from Second Nature Health Ltd in the Health & Fitness category, currently rated 4.3★ across 55 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 52Solid (established niche player). For a Health & Fitness app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mature app (11y old)METRIC
+$1,500
too expensiveREVIEW
−$1,000
Good rating (4.3★)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
Pre-traction phase (55 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 189 MB🔞 17+📱 iOS 15.1+🔖 v6.55.0🔄 updated 1w ago🌐 EN📂 Health & Fitness💰 Free🚀 Launched 2014 (11y old)

📝 About this app

Second Nature exists to change minds about losing weight.

Our app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run.

But we don’t just look at what you’re eating and how much you weigh. We also look at your sleep patterns, exercise levels, how you regulate emotions, and other habits that impact the way you might be feeling.

We also pair you with a registered nutritionist who provides one-to-one advice and supports you to build new, healthier habits.

Our app also has hundreds of simple, indulgent recipes as well as daily articles that explain the science of healthy living - so you feel empowered to make changes, rather than just being told what to do.

Britain’s NHS recommends us because their own research suggests we’re twice as effective as other weight-loss programmes. 90% of Trustpilot reviews rate us as ‘excellent’ because 9 out of 10 people lose weight and keep it off, even after 12 months.

We want to make losing weight feel easier; to make it feel second nature.

Download the app and sign up today to start your journey!

Second Nature uses Apple HealthKit to integrate your phone's step data to help you set goals.

🆕 What's New · v6.55.0

We've made some improvements to the app and fixed a few bugs.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Second Nature
Developer
Second Nature Health Ltd
Bundle ID
com.ourpath.OurPath
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
17+
Languages
EN

Company

Website
www.secondnature.io
Tagline
A whole-person approach to health not just weight loss
Description
Second Nature combines weight loss medication, dietitian coaching, and behaviour change support. NHS-trusted, CQC-regulated care for lasting results.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$901/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://twitter.com/snhealth_uk
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://www.secondnature.io/de/stories
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · twitter · youtube
Email
hello@secondnature.io
Phone
Not found
Contact page
Not found
About page
https://www.secondnature.io/de/our-story
📈Ratings growth55 ratings+5400% lifetimeShow 3-year history estimate ▾Nov 2017Sep 2024May 2026
Tracked (7 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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