ExpressVPN : Super Secure VPN
85
Quality Score
Excellent
ExpressVPN : Super Secure VPN
High confidence
✍️ bumetric analysis
“
ExpressVPN : Super Secure VPN is an iOS app from Express VPN in the Utilities category, currently rated 4.7★ across 414,967 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 85: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$996K
per month
→
12-mo forecast
$1.1M – $1.6M
per month
→
24-mo forecast
$1.3M – $2.3M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (217 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $450K – $800K · 15× MRR multiple
💸
~8.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
15× MRR
👥 Estimated audience size
82.5M
Lifetime downloads (US-equivalent)
Monthly active
16.5M
Daily active
3.3M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$996K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$982K – $1.3M
12 months
$1.1M – $1.6M
24 months
$1.3M – $2.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksRevenue Strength
6.0
Product Quality
9.4
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
5.6
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $398K - $2193K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.68★ across 414,967 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $17.9M-$31.9M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (414,967 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (17 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.64.0
A round of bug fixes and performance improvements to keep everything running smoothly.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ExpressVPN : Super Secure VPN
- Developer
- Express VPN
- Bundle ID
- com.expressvpn.iosvpn
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- DA, NL, EN, FI, FR, DE, IT, JA, KO, NB, PL, PT, RU, ES, SV, TH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $38.5K/mo
- Top-grossing rank
- 🇬🇧#3 /100 🇦🇺#3 /100 🇮🇳#3 /100 🇨🇦#4 /100 🇫🇷#5 /100 🇺🇸#9 /100 🇩🇪#12 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth414,967 ratings+9% lifetimeShow 3-year history estimate ▾
Tracked (27 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#3 /100
🇦🇺AU#3 /100
🇮🇳IN#3 /100
🇨🇦CA#4 /100
🇫🇷FR#5 /100
🇺🇸US#9 /100
🇩🇪DE#12 /100
🇧🇷BR#26 /100
🇯🇵JP#28 /100
📊Category Rank Trajectory#3 now · best #3 · worst #3
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
ExpressVPN: Premium VPN for Security, Privacy, and Blazing Fast Streaming
Surf the web safely with just a few taps. ExpressVPN is a premium VPN service designed for ultra-fast connections and uncompromised privacy on every device.
3-DAY FREE TRIAL
Get a full-featured free trial on all your devices—this is the complete ExpressVPN experience, with every premium feature included, not a pared-down version.
BLAZING FAST SERVERS
Stream, game, and browse with lightning-fast speeds and unlimited bandwidth. Perfect for streaming your favorite TV shows and movies, sporting events, and more.… View full description on the official store →
Surf the web safely with just a few taps. ExpressVPN is a premium VPN service designed for ultra-fast connections and uncompromised privacy on every device.
3-DAY FREE TRIAL
Get a full-featured free trial on all your devices—this is the complete ExpressVPN experience, with every premium feature included, not a pared-down version.
BLAZING FAST SERVERS
Stream, game, and browse with lightning-fast speeds and unlimited bandwidth. Perfect for streaming your favorite TV shows and movies, sporting events, and more.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 217 MB🔞 4+📱 iOS 15.0+🔖 v12.64.0🔄 updated 0d ago🌐 DA, NL, EN, FI, FR +12📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v12.61.0 → v12.64.0
→ 30 days after: reviews +593 medium · co-occurring
2026-06
🔧
Shipped update — v12.60.0 → v12.61.0
→ 30 days after: reviews +874 medium · co-occurring
2026-06
🔧
Shipped update — v12.59.0 → v12.60.0
→ 30 days after: reviews +1,126 medium · co-occurring
2026-05
🔧
Shipped update — v12.54.0 → v12.59.0
→ 30 days after: reviews +1,424 medium · co-occurring
2026-05
🔧
Shipped update — v12.53.0 → v12.54.0
→ 30 days after: reviews +1,393 low · multiple changes
2026-05
🔧
Shipped update — v12.52.0 → v12.53.0
→ 30 days after: reviews +1,112 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,112 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$7.9K/mo · reviews +103 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$37.8K/mo · rating −0.25★ · reviews +491 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$37.8K/mo · rating −0.25★ · reviews +491 low · multiple changes
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$36.2K/mo · rating −0.25★ · reviews +471 low · multiple changes
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$34.8K/mo · rating −0.23★ · reviews +452 low · multiple changes
2026-02
⭐
Rating ↓ 5.00 → 4.20 (dropped 0.80★)
→ 30 days after: revenue +$34.8K/mo · rating −0.23★ · reviews +452 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #17Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
vpn·#17🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.68459★ | 416,638 | 4.68459★ this version |
| 🇬🇧 GB | 4.54671★ | 69,666 | 4.54671★ this version |
| 🇩🇪 DE | 4.51259★ | 15,016 | 4.51259★ this version |
| 🇫🇷 FR | 4.61684★ | 21,633 | 4.61684★ this version |
| 🇯🇵 JP | 4.29972★ | 13,089 | 4.29972★ this version |
| 🇨🇦 CA | 4.56628★ | 42,209 | 4.56628★ this version |
| 🇦🇺 AU | 4.56069★ | 33,113 | 4.56069★ this version |
| 🇧🇷 BR | 4.56695★ | 4,279 | 4.56695★ this version |
| 🇮🇳 IN | 4.49913★ | 8,074 | 4.49913★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ExpressVPN : Super Secure VPN: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why high confidence: 414,967 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does ExpressVPN make per month?▴
Based on our ML-calibrated revenue forecast, ExpressVPN earns approximately $38K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like ExpressVPN?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes ExpressVPN?▴
ExpressVPN is published by Express VPN on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ExpressVPN's BU Score?▴
ExpressVPN has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.