ExpressVPN : Super Secure VPN
85
Quality Score
Excellent
ExpressVPN : Super Secure VPN
by Express VPN
High confidence
✍️ Bumetric analysis
“
ExpressVPN : Super Secure VPN is an iOS app from Express VPN in the Utilities category, currently rated 4.7★ across 414,967 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 85: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$996K
per month
→
12-mo forecast
$1.1M – $1.6M
per month
→
24-mo forecast
$1.3M – $2.3M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
554 snapshots on record
Rating
4.7
Reviews
414,967 reviews
Forecast Revenue / mo
$996K
Snapshots tracked
554
since Feb 2026
ONE-TIME · BUILD
💰 Estimated build cost
$150K
↳ What it cost to build · not monthly revenue
Likely range $110K – $200K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (154 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 12.1y maintenance × ~1-person team | +$72K |
Total estimate
$150K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$18.5M
↳ What it would sell for · not monthly revenue
Marketplace range $13.5M – $24.0M · 18× MRR multiple
💸
~123× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 12.1y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
18× MRR
👥 Estimated audience size
58.0M
Lifetime downloads (US-equivalent)
Monthly active
4.5M
Daily active
900K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 12.1y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 154 MB |
| 🏷 Category context | Utilities |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-08-26 · 37 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 37 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$996K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$982K – $1.3M
12 months
$1.1M – $1.6M
24 months
$1.3M – $2.3M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
6.0
Product Quality
9.4
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $398K - $2193K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.68★ across 414,967 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $17.9M-$31.9M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 17 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (414,967 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (17 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.71.0
- You can now see new layout options on the paywall to get started with ExpressVPN.
- We've added notifications to keep you informed about your free days.
- General performance and stability improvements.
- We've added notifications to keep you informed about your free days.
- General performance and stability improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ExpressVPN : Super Secure VPN
- Developer
- Express VPN
- Bundle ID
- com.expressvpn.iosvpn
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- DA, NL, EN, FI, FR, DE, IT, JA, KO, NB, PL, PT, RU, ES, SV, TH, TR
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $996K/mo
- Top-grossing rank
- 🇬🇧#4 /100 🇦🇺#4 /100 🇫🇷#5 /100 🇮🇳#5 /100 🇨🇦#7 /100 🇺🇸#11 /100 🇩🇪#12 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth418,542 ratings+84454% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#4 /100
🇦🇺AU#4 /100
🇫🇷FR#5 /100
🇮🇳IN#5 /100
🇨🇦CA#7 /100
🇺🇸US#11 /100
🇩🇪DE#12 /100
🇧🇷BR#16 /100
🇯🇵JP#31 /100
📊Category Rank Trajectory#4 now · best #4 · worst #4
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter14 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
ExpressVPN: Premium VPN for Security, Privacy, and Blazing-Fast Streaming
Surf the web safely with just a few taps. ExpressVPN is a premium VPN service built for ultra-fast connections and private browsing on public Wi-Fi and other shared networks - across all your devices.
BLAZING-FAST SERVERS
Stream, game, and browse with lightning-fast speeds and unlimited bandwidth. Perfect for streaming your favorite TV shows and movies, sporting events, and more.
LARGE SERVER NETWORK
Access a global network with servers in 113 countries, including all 50 U.S. states, so you're covered wherever you go.… View full description on the official store →
Surf the web safely with just a few taps. ExpressVPN is a premium VPN service built for ultra-fast connections and private browsing on public Wi-Fi and other shared networks - across all your devices.
BLAZING-FAST SERVERS
Stream, game, and browse with lightning-fast speeds and unlimited bandwidth. Perfect for streaming your favorite TV shows and movies, sporting events, and more.
LARGE SERVER NETWORK
Access a global network with servers in 113 countries, including all 50 U.S. states, so you're covered wherever you go.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 154 MB🔞 4+📱 iOS 15.0+🔖 v12.71.0🔄 updated 1mo ago🌐 DA, NL, EN, FI, FR +12📂 Utilities💰 Paid🚀 Launched 2014 (12y old)
📅
What Worked™ · Development Pipeline
22 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 14 of 14 updated
2026-08
🔧
Shipped update — v12.69.0 → v12.71.0
→ 30 days after: reviews +607 high confidence
2026-08
📦
Bundle ↓ 236MB → 162MB — likely major code refresh
→ 30 days after: reviews +758 medium · co-occurring
2026-08
🔧
Shipped update — v12.68.0 → v12.69.0
→ 30 days after: reviews +894 medium · co-occurring
2026-07
🔧
Shipped update — v12.67.1 → v12.68.0
→ 30 days after: reviews +1,131 medium · co-occurring
2026-07
🔧
Shipped update — v12.67.0 → v12.67.1
→ 30 days after: reviews +689 medium · co-occurring
2026-07
🔧
Shipped update — v12.66.0 → v12.67.0
→ 30 days after: revenue +$58.5K/mo · reviews +991 medium · co-occurring
2026-07
🔧
Shipped update — v12.65.0 → v12.66.0
→ 30 days after: revenue +$58.5K/mo · reviews +1,061 medium · co-occurring
2026-07
🔧
Shipped update — v12.64.0 → v12.65.0
→ 30 days after: revenue +$58.5K/mo · reviews +1,537 medium · co-occurring
2026-06
🔧
Shipped update — v12.61.0 → v12.64.0
→ 30 days after: revenue +$58.5K/mo · reviews +1,640 medium · co-occurring
2026-06
🔧
Shipped update — v12.60.0 → v12.61.0
→ 30 days after: revenue +$58.5K/mo · reviews +1,727 medium · co-occurring
2026-06
🔧
Shipped update — v12.59.0 → v12.60.0
→ 30 days after: reviews +1,567 medium · co-occurring
2026-05
🔧
Shipped update — v12.54.0 → v12.59.0
→ 30 days after: reviews +1,424 medium · co-occurring
2026-05
🔧
Shipped update — v12.53.0 → v12.54.0
→ 30 days after: reviews +1,393 low · multiple changes
2026-05
🔧
Shipped update — v12.52.0 → v12.53.0
→ 30 days after: reviews +1,112 medium · co-occurring
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +1,112 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$7.9K/mo · reviews +103 high confidence
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$37.8K/mo · rating −0.25★ · reviews +491 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$37.8K/mo · rating −0.25★ · reviews +491 low · multiple changes
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$36.2K/mo · rating −0.25★ · reviews +471 low · multiple changes
📸
Store Page History
14 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 3
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 4
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 6
2 ver.
2 ver.
2026-08-07
2026-09-10
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 2
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 3
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 4
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 5
2 ver.
2 ver.
2026-08-07
2026-09-10
Slot 6
2 ver.
2 ver.
2026-08-07
2026-09-10
🔎
ASO Keyword Positions
BEST RANK #17Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
vpn·#17🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.56261★ | 33,355 | 4.56261★ this version |
| 🇧🇷 BR | 4.56924★ | 4,311 | 4.56924★ this version |
| 🇨🇦 CA | 4.56766★ | 42,433 | 4.56766★ this version |
| 🇩🇪 DE | 4.51178★ | 15,116 | 4.51178★ this version |
| 🇫🇷 FR | 4.61738★ | 21,758 | 4.61738★ this version |
| 🇬🇧 GB | 4.54896★ | 70,080 | 4.54896★ this version |
| 🇮🇳 IN | 4.49667★ | 8,140 | 4.49667★ this version |
| 🇯🇵 JP | 4.30209★ | 13,178 | 4.30209★ this version |
| 🇺🇸 US | 4.68506★ | 419,122 | 4.68506★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ExpressVPN : Super Secure VPN: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 414,967 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does ExpressVPN make per month?▴
Based on our ML-calibrated revenue forecast, ExpressVPN earns approximately $996K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is ExpressVPN profitable?▴
With estimated build cost $150K and monthly revenue $996K, ExpressVPN looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does ExpressVPN have?▴
Estimated audience: ~58.0M lifetime downloads, ~4.5M monthly active users, and ~900K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like ExpressVPN?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is ExpressVPN built with?▴
Our heuristic places ExpressVPN on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is ExpressVPN still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would ExpressVPN sell for?▴
Estimated acquisition value: $18.5M (marketplace range $13.5M – $24.0M). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was ExpressVPN last updated?▴
ExpressVPN last shipped a new version on 2026-08-26 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes ExpressVPN?▴
ExpressVPN is published by Express VPN on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ExpressVPN's BU Score?▴
ExpressVPN has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.