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48
BU Score
Emerging

Calcium Counter and Tracker

4.0 ✍️ Editor
✍️ bumetric analysis

Calcium Counter and Tracker is an iOS app from First Line Medical Communications Ltd in the Health & Fitness category, currently rated 4.0★ across 44 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Our BU Score puts it at 48: Emerging (early traction worth watching). For a Health & Fitness app, that means early traction worth watching.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
Mature app (11y old)METRIC
+$1,500
Good rating (4.0★)METRIC
+$800
Single-language (English only)METRIC
−$400
Pre-traction phase (44 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 24
Jul 24
Jul 25
Jan 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 89 MB🔞 12+📱 iOS 13.0+🔖 v2.12.14🔄 updated 3mo ago🌐 EN📂 Health & Fitness💰 Paid🚀 Launched 2014 (11y old)

📝 About this app

Use this app to avoid calcium deficiency, which is common if you are on a vegan, milk-free or weightloss diet or if you are pregnant or breastfeeding. Deficiency results in osteoporosis with weakened fracture-prone bones and loose teeth, impaired muscle function with muscle cramps and spasms, dry skin, and brittle hair and nails. In addition, women under 55 years of age who have a higher calcium intake have been found to have a lower risk of bowel cancer.
Set your target daily calcium intake based on guidance provided in the app and your preferences for weights of food (g or oz) and display of calcium content in foods and beverages (ie, mg/serving, %target/serving, mg/100g, mg/1oz, %target/100g or %target/1oz).
Record food and beverage consumption using the barcode scanner (please note that only manufacturers in the US are required to include calcium content in the nutrition label read by the scanner), dictation, search or by favoriting foods and using the serving sizes provided (which can be changed at any time). Tap the notepad to add notes.
Monitor daily and long-term progress, export data to share with healthcare providers, synchronize data with other First Line Medical Communications Ltd nutrient counter apps, and share data with Apple's HealthKit.
Add your own foods and recipes and change serving sizes to personalize the app's 400-item database for you.
All food and beverage popups indicate whether the item is a plant, good prebiotic, probiotic or ultra-processed food (UPF) to inform a healthy diet and whether they are high or low FODMAP per serving where data are available to support people with irritable bowel syndrome.
The app also provides nutritional information for many healthy foods and supports a healthy gut microbiome diet using color-coded type and icons.

🆕 What's New · v2.12.14

Revised titles for a few screenshots.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Calcium Counter and Tracker
Developer
First Line Medical Communications Ltd
Bundle ID
uk.co.flmc.Absolute-Healthy-Diet-Calcium-Counter-250HHFs
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
12+
Languages
EN

Company

Website
www.firstlinemedicalcommunications.co.uk
Tagline
Nutrient counter and tracker apps for iPhone and iPad
Description
Best fiber, carb, calorie, protein, saturated fat, calcium, potassium, iron, magnesium, zinc, sodium & vitamin K counter & tracker apps.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$86/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Contacts & Socials

Socials
Not found
Email
info@firstlinemedicalcommunications.co.uk
Phone
Not found
Contact page
Not found
About page
Not found
Recent App Store Reviews10 latest · avg 1.8★ · 10.0% 5★ · 60.0% 1★
5★
1 (10%)
4★
0 (0%)
3★
1 (10%)
2★
2 (20%)
1★
6 (60%)
+0 ratings/week
Praise: great ×1 recommend ×1Complaints: terrible ×1 expensive ×1
Top positive
★★☆☆☆ Agree it’s a bit clunky
I agree with another review that indicates this is a bit clunky to use. It feels very rigid; not allowing for easy changes in the amount of food you are trying to record. Also, one of the biggest issues is that the foods high in calcium are…
★★★☆☆ Needs more foods added
Very basic. Adequate but many foods are not listed, even many that are high in calcium. You end up having to choose the closest match.…
Top negative
★☆☆☆☆ Calculator did NOT work
I spent some time trying to make the caluculator work. If I wanted to manually calculate and track my calcium intake, an excel spreadsheet would be much easier. AS for, "it worked for you" It didn't for me despite giving i…
★☆☆☆☆ Truly terrible
Not intuitive. Used scanner and Cheerios comes up with 0 data. Tried to manually fix it. Nothing worked. If you can’t even get through breakfast it’s time to delete the app…
📈Ratings growth44 ratings+4300% lifetimeShow 3-year history estimate ▾Oct 2017Aug 2024May 2026
Tracked (11 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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Full revenue analysis
Read the article-style breakdown for Calcium Counter and Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →