Holiday Countdowns
60
Quality Score
Solid
✍️ Bumetric analysis
“
Holiday Countdowns is an iOS app from Holiday Extras in the Travel category, currently rated 4.7★ across 60 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 60: Solid (established niche player). For a Travel app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
30 snapshots on record
Rating
4.7
Reviews
60 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
30
since May 2015
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Travel complexity ×1.30 | +$15K |
| ⚙ 12.0y maintenance × ~1-person team | +$72K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 12.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
18× MRR
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 22 MB |
| 🏷 Category context | Travel |
| 📦 Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-09-07 · 18 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 18 days since last update | Active development |
| 👥 Small user base (60 ratings) + 12.0y old | +10% (solo-project pattern) |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.6
Product Quality
3.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.65★ across 60 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (60 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.0.5
NEW: Switch between grid and a new photo-rich list layout for your upcoming countdowns. Shared countdowns now take friends straight to the app.
Meet the all-new Countdown app — rebuilt from the ground up to make looking forward to something feel almost as good as being there.… Full release notes →
Meet the all-new Countdown app — rebuilt from the ground up to make looking forward to something feel almost as good as being there.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Holiday Countdowns
- Developer
- Holiday Extras
- Bundle ID
- com.holidayextras.countdown
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth65 ratings+6400% lifetimeShow 3-year history estimate ▾
Tracked (30 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Make the wait feel like part of the adventure.
Turn every holiday, birthday, wedding, festival and big day into a beautiful live countdown — with photos, widgets, reminders, social sharing and smarter trip planning built in.
COUNT DOWN TO ANYTHING
See the days, hours, minutes and seconds tick away in a beautifully simple, full-screen countdown. Keep every moment together in a grid of photo cards, then swipe between upcoming countdowns or revisit the good times in Past.
MAKE IT YOURS… View full description on the official store →
Turn every holiday, birthday, wedding, festival and big day into a beautiful live countdown — with photos, widgets, reminders, social sharing and smarter trip planning built in.
COUNT DOWN TO ANYTHING
See the days, hours, minutes and seconds tick away in a beautifully simple, full-screen countdown. Keep every moment together in a grid of photo cards, then swipe between upcoming countdowns or revisit the good times in Past.
MAKE IT YOURS… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 22 MB🔞 4+📱 iOS 26.0+🔖 v5.0.5🔄 updated 2w ago🌐 EN📂 Travel💰 Free🚀 Launched 2014 (12y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 8 of 8 updated
2026-09
📦
Bundle ↓ 88MB → 23MB — likely major code refresh
2026-09
🔧
Shipped update — v4.7.8 → v5.0.5
→ 30 days after: rating −0.05★ low · multiple changes
2026-07
🔧
Shipped update — v4.7.7 → v4.7.8
→ 30 days after: rating −0.05★ high confidence
2026-06
🔧
Shipped update — v4.7.5 → v4.7.7
→ 30 days after: revenue −$86/mo high confidence
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.14 → 4.80 (improved 1.66★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-02
⭐
Rating ↓ 3.50 → 3.14 (dropped 0.36★)
2017-09
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
2017-05
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
→ 30 days after: rating +0.25★ high confidence
2016-10
⭐
Rating ↑ 2.50 → 3.33 (improved 0.83★)
2015-12
⭐
Rating ↑ 1.00 → 2.50 (improved 1.50★)
2015-05
🚀
First tracked snapshot — initial data captured
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-05
2026-09-08
Slot 2
2 ver.
2 ver.
2026-08-05
2026-09-08
Slot 3
2 ver.
2 ver.
2026-08-05
2026-09-08
Slot 4
2 ver.
2 ver.
2026-08-05
2026-09-08
Slot 5
2 ver.
2 ver.
2026-08-05
2026-09-08
Slot 6
2 ver.
2 ver.
2026-08-05
2026-09-08
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.59091★ | 198 | 4.59091★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 4.73332★ | 45 | 4.73332★ this version |
| 🇩🇪 DE | 4.30159★ | 63 | 4.30159★ this version |
| 🇫🇷 FR | 3.66667★ | 3 | 3.66667★ this version |
| 🇬🇧 GB | 4.78456★ | 11,915 | 4.78456★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.61538★ | 65 | 4.61538★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by Holiday Extras
View all →📦 Portfolio summaryINDIE studio
3apps·$15K/mocombined
✓ Diversified — top app contributes 33%; risk spread across portfolio
About this analysis
Why low confidence: only 60 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
9 answers · auto-generated from this app's public dataHow much does Holiday Countdowns make per month?▴
Based on our ML-calibrated revenue forecast, Holiday Countdowns earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Holiday Countdowns profitable?▴
With estimated build cost $140K and monthly revenue $5.0K, Holiday Countdowns looks break-even-grade — payback period sits around 2.3 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
What apps are like Holiday Countdowns?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Holiday Countdowns built with?▴
Our heuristic places Holiday Countdowns on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Holiday Countdowns still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 18 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Holiday Countdowns sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Holiday Countdowns last updated?▴
Holiday Countdowns last shipped a new version on 2026-09-07 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Holiday Countdowns?▴
Holiday Countdowns is published by Holiday Extras on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Holiday Countdowns's BU Score?▴
Holiday Countdowns has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.