Gumroad
75
Quality Score
Strong
✍️ Bumetric analysis
“
Gumroad is an iOS app from Gumroad in the Utilities category, currently rated 4.7★ across 36,837 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 75: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
151 snapshots on record
Rating
4.7
Reviews
36,837 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
151
since Nov 2021
🤖Also on Android
$195/mo · 9K ratings · 3.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 15× MRR multiple
💸
~1.7× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
7.3M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
290K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.2
Product Quality
9.4
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.68★ across 36,837 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (36,837 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.08.31
Bug fixes
• Videos recover after a dropped network instead of staying stuck
• Android fullscreen video now hides the system navigation bars
• Videos recover after a dropped network instead of staying stuck
• Android fullscreen video now hides the system navigation bars
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Gumroad
- Developer
- Gumroad
- Bundle ID
- com.GRD.Gumroad
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth36,837 ratings+7943% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter7 releases tracked
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Create a product from your phone. See today’s sales. Watch, read, or listen to everything you’ve bought.
Gumroad is the simplest way to sell digital products — courses, ebooks, podcasts, music, software, and more. The app is for both sides: makers who sell, and people who buy.
For creators
• Create a new product, set a price, and publish
• Edit products you already sell
• See sales, revenue, and views
• Get a ping when someone buys
For buyers
• Your Gumroad library, on the phone
• Watch videos, listen to audio, read ebooks
• Pick up where you left off
• Download files to keep… View full description on the official store →
Gumroad is the simplest way to sell digital products — courses, ebooks, podcasts, music, software, and more. The app is for both sides: makers who sell, and people who buy.
For creators
• Create a new product, set a price, and publish
• Edit products you already sell
• See sales, revenue, and views
• Get a ping when someone buys
For buyers
• Your Gumroad library, on the phone
• Watch videos, listen to audio, read ebooks
• Pick up where you left off
• Download files to keep… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 42 MB🔞 12+📱 iOS 15.1+🔖 v2026.08.31🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
24 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 5 of 5 updated
2026-08
🔧
Shipped update — v2026.08.03 → v2026.08.31
2026-08
🔧
Shipped update — v2026.07.28 → v2026.08.03
2026-07
🔧
Shipped update — v2026.07.20 → v2026.07.28
2026-07
🔧
Shipped update — v2026.07.02 → v2026.07.20
2026-07
🔧
Shipped update — v2026.05.26 → v2026.07.02
2026-05
🔧
Shipped update — v2026.04.29 → v2026.05.26
2026-05
⭐
Rating ↑ 2.40 → 4.68 (improved 2.28★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.28★ · reviews +36,338 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +10 high confidence
2026-03
⭐
Rating ↑ 2.42 → 4.50 (improved 2.08★)
→ 30 days after: reviews +10 high confidence
2022-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +8 high confidence
2022-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +10 high confidence
2022-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.05★ high confidence
2022-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +10 high confidence
2022-01
⭐
Rating ↑ 2.67 → 3.48 (improved 0.81★)
→ 30 days after: rating −0.28★ · reviews +7 high confidence
2021-12
⭐
Rating ↓ 5.00 → 2.67 (dropped 2.33★)
→ 30 days after: rating +0.81★ · reviews +11 medium · co-occurring
2021-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.81★ · reviews +11 medium · co-occurring
2021-12
⭐
Rating ↓ 3.86 → 3.50 (dropped 0.36★)
→ 30 days after: revenue +$61/mo · rating −1.52★ · reviews +22 low · multiple changes
📸
Store Page History
5 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 2
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 3
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 4
2 ver.
2 ver.
2026-08-05
2026-09-05
Slot 5
2 ver.
2 ver.
2026-08-05
2026-09-05
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.47154★ | 1,160 | 4.47154★ this version |
| 🇧🇷 BR | 4.63974★ | 619 | 4.63974★ this version |
| 🇨🇦 CA | 4.52866★ | 2,198 | 4.52866★ this version |
| 🇩🇪 DE | 4.34875★ | 843 | 4.34875★ this version |
| 🇫🇷 FR | 4.49658★ | 876 | 4.49658★ this version |
| 🇬🇧 GB | 4.46232★ | 2,269 | 4.46232★ this version |
| 🇮🇳 IN | 4.50608★ | 658 | 4.50608★ this version |
| 🇯🇵 JP | 4.34366★ | 678 | 4.34366★ this version |
| 🇺🇸 US | 4.68147★ | 36,833 | 4.68147★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Gumroad: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Gumroad
View all →📦 Portfolio summaryINDIE studio
2apps·$5K/mocombined
⚠ Concentrated — top app contributes 91% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 36,837 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Gumroad make per month?▴
Based on our ML-calibrated revenue forecast, Gumroad earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Gumroad profitable?▴
With estimated build cost $45K and monthly revenue $5.0K, Gumroad looks profitable — pays back its estimated build cost in roughly 9 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Gumroad have?▴
Estimated audience: ~7.3M lifetime downloads, ~1.4M monthly active users, and ~290K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Gumroad?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would Gumroad sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 15× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes Gumroad?▴
Gumroad is published by Gumroad on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Gumroad's BU Score?▴
Gumroad has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.