Mobills - Budget Planner
70
Quality Score
Strong
Mobills - Budget Planner
by Toro Investimentos Ltda.
Medium confidence
✍️ Bumetric analysis
“
Mobills - Budget Planner is an iOS app from Toro Investimentos Ltda. in the Finance category, currently rated 4.7★ across 4,280 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 70: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
135 snapshots on record
Rating
4.7
Reviews
4,280 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
135
since Nov 2014
ONE-TIME · BUILD
💰 Estimated build cost
$215K
↳ What it cost to build · not monthly revenue
Likely range $160K – $290K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.6y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (235 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
| ⚙ 11.9y maintenance × ~1-person team | +$71K |
Total estimate
$215K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 22× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 11.9y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Finance category multiple | +15% |
Final multiple
22× MRR
👥 Estimated audience size
175K
Lifetime downloads (US-equivalent)
Monthly active
20K
Daily active
8.0K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 📅 11.9y of rating accumulation | -30% |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 235 MB |
| 🏷 Category context | Finance |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-02 · 22 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 22 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
8.4
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 4,280 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($9K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Low install base (4,280 ratings)METRIC | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Localized (6 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.21.1
Bug fixes and performance improvements
Any questions? Contact us via email suporte@mobills.com.br
Any questions? Contact us via email suporte@mobills.com.br
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mobills - Budget Planner
- Developer
- Toro Investimentos Ltda.
- Bundle ID
- br.com.mobillslabs.Mobills
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, FR, DE, PT, RU, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- 🇧🇷#3 /100 🇮🇳#33 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,363 ratings+2593% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇧🇷BR#3 /100
🇮🇳IN#33 /100
📊Category Rank Trajectory#3 now · best #3 · worst #3
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter9 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
With Mobills you can take control of your finances in a few minutes and have financial peace of mind every month.
Mobills is a budget planning app that allows you to create a custom monthly budget that will help you take control of your money. You are able to manage your money, track your spending, and achieve your financial goals all in one place.
When you create a plan for your money, you are then able to ensure that you will always have enough for the things you need and the things that are important to you.… View full description on the official store →
Mobills is a budget planning app that allows you to create a custom monthly budget that will help you take control of your money. You are able to manage your money, track your spending, and achieve your financial goals all in one place.
When you create a plan for your money, you are then able to ensure that you will always have enough for the things you need and the things that are important to you.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 235 MB🔞 4+📱 iOS 15.0+🔖 v6.21.1🔄 updated 3w ago🌐 EN, FR, DE, PT, RU +1📂 Finance💰 Paid🚀 Launched 2014 (11y old)
📅
What Worked™ · Development Pipeline
22 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v6.19.0 → v6.21.1
→ 30 days after: reviews +24 high confidence
2026-07
🔧
Shipped update — v6.18.0 → v6.19.0
→ 30 days after: reviews +33 high confidence
2026-07
🔧
Shipped update — v6.17.0 → v6.18.0
→ 30 days after: revenue +$9.9K/mo · reviews +23 medium · co-occurring
2026-07
🔧
Shipped update — v6.16.0 → v6.17.0
→ 30 days after: revenue +$9.9K/mo · reviews +27 medium · co-occurring
2026-06
🔧
Shipped update — v6.15.0 → v6.16.0
→ 30 days after: revenue +$9.9K/mo · reviews +30 high confidence
2026-06
🔧
Shipped update — v6.14.1 → v6.15.0
→ 30 days after: revenue +$9.9K/mo · reviews +30 high confidence
2026-06
🔧
Shipped update — v6.14.0 → v6.14.1
→ 30 days after: reviews +27 high confidence
2026-05
🔧
Shipped update — v6.12.0 → v6.14.0
→ 30 days after: reviews +23 high confidence
2026-05
⭐
Rating ↑ 4.35 → 4.66 (improved 0.31★)
→ 30 days after: reviews +14 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +14 high confidence
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +14 high confidence
2026-03
⭐
Rating ↑ 3.30 → 4.35 (improved 1.05★)
→ 30 days after: rating +1.05★ · reviews −136 high confidence
2019-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2017-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.18★ high confidence
2017-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +7 medium · co-occurring
2015-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-06
⭐
Rating ↓ 4.44 → 4.10 (dropped 0.34★)
→ 30 days after: rating −0.13★ high confidence
2015-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.13★ high confidence
2015-03
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
→ 30 days after: rating +0.20★ medium · co-occurring
2015-03
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
→ 30 days after: rating +1.20★ low · multiple changes
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.54861★ | 288 | 4.54861★ this version |
| 🇧🇷 BR | 4.65387★ | 168,687 | 4.65387★ this version |
| 🇨🇦 CA | 4.52288★ | 306 | 4.52288★ this version |
| 🇩🇪 DE | 4.16826★ | 208 | 4.16826★ this version |
| 🇫🇷 FR | 4.53333★ | 150 | 4.53333★ this version |
| 🇬🇧 GB | 4.48901★ | 364 | 4.48901★ this version |
| 🇮🇳 IN | 4.34999★ | 280 | 4.34999★ this version |
| 🇯🇵 JP | 4.61244★ | 418 | 4.61244★ this version |
| 🇺🇸 US | 4.65987★ | 4,366 | 4.65987★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mobills - Budget Planner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 4,280 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Mobills - Budget Planner make per month?▴
Based on our ML-calibrated revenue forecast, Mobills - Budget Planner earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Mobills - Budget Planner profitable?▴
With estimated build cost $215K and monthly revenue $5.0K, Mobills - Budget Planner looks slow ROI — payback period is around 3.6 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Mobills - Budget Planner have?▴
Estimated audience: ~175K lifetime downloads, ~20K monthly active users, and ~8K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Mobills - Budget Planner?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Mobills - Budget Planner built with?▴
Our heuristic places Mobills - Budget Planner on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Mobills - Budget Planner still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 22 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Mobills - Budget Planner sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $150K). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Mobills - Budget Planner last updated?▴
Mobills - Budget Planner last shipped a new version on 2026-09-02 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Mobills - Budget Planner?▴
Mobills - Budget Planner is published by Toro Investimentos Ltda. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mobills - Budget Planner's BU Score?▴
Mobills - Budget Planner has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.