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72
BU Score
Strong

Wag! - Dog Walkers & Sitters

4.8 ✍️ Editor
✍️ BU Analytics Review

Wag! - Dog Walkers & Sitters is an iOS app from Wag Labs, Inc. in the Travel category, currently rated 4.8★ across 63,424 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 72Strong (healthy traction). For a Travel app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (63,424 ratings)METRIC
+$5,500
Excellent rating (4.8★)METRIC
+$2,200
bugsREVIEW
−$1,800
cancelledREVIEW
−$1,500
Mature app (11y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
support teamREVIEW
+$900
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 108 MB🔞 4+📱 iOS 16.0+🔖 v4.95.0🔄 updated 2d ago🌐 EN📂 Travel💰 Free🚀 Launched 2014 (11y old)

📝 About this app

Wag! is the #1 On-Demand Dog Walking, Dog Sitting, and Dog Boarding app for Pet Parents.

Book pet care with local, trusted caregivers through the Wag! app. Whether your dog needs daily walks, overnight care, or just some fresh air, Wag! has you covered. Review Caregiver profiles and reviews, chat, and select the perfect Caregiver before your service.

TRUSTED LOCAL CAREGIVERS

99% of Wag! services receive a perfect 5-star review. Our community of 250,000+ Pet Caregivers nationwide are dog people, and it shows. Pet Caregivers with Wag! have earned the community’s trust with over 10 million pet care services completed across 4,600+ cities.

ON-DEMAND OR SCHEDULED SERVICES

Book on-demand or scheduled dog walks, sittings, boardings, or drop-ins based on you and your dog’s needs. Book overnight care in the sitter’s home, or your own home. Book drop-in visits for dogs who just need a potty break and some play time. Whatever your schedule looks like, Wag! has you covered.

SAFETY AND PEACE OF MIND

Each Pet Caregiver with Wag! has been through a comprehensive screening and background check. Review Caregiver profiles, reviews, and chat live with Caregivers on the Wag! app. Customer support resources available to you and your dog 24/7.

FAST AND CONVENIENT

Wag! dog-walks are GPS-tracked in the app so you can follow along in real-time. In-app messaging lets you easily communicate with your Pet Caregiver before or during your service. Receive live pee & poop notifications and a detailed report card at the end of every booking. We can’t wait to meet your pup!

🆕 What's New · v4.95.0

We've squashed some ticks and fleas to optimize your experience. Want to get in touch? Give the Account tab a friendly boop and tap on the Feedback option. It's the pawfect way to reach us and make the app even more pawsome!

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Wag! - Dog Walkers & Sitters
Developer
Wag Labs, Inc.
Bundle ID
com.wagwalking.wagapp
App Store URL
Open in App Store
Category
Travel
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Local, trusted pet care
Description
Connect with top-rated local dog walkers and pet care providers who offer dog walking, sitting, boarding, drop-ins, and more. Book and pay securely
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$1.9K/mo
Top-grossing rank
Outside top 100 in US Travel
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://twitter.com/wagwalking
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · tiktok · twitter
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
Recent App Store Reviews49 latest · avg 2.2★ · 18.4% 5★ · 57.1% 1★
5★
9 (18%)
4★
2 (4%)
3★
7 (14%)
2★
3 (6%)
1★
28 (57%)
+124 ratings/week
Praise: great ×10 love ×4 recommend ×4 excellent ×1 amazing ×1Complaints: bug ×3 scam ×3 terrible ×2 crash ×1 expensive ×1
Top positive
★★★★★ Easy Service to Use
It is an easy to use app. You get report cards and feedback to make sure your visit goes well. I recommend this app over others.…
★★★★★ Dane’s Mom
Thanks Mackenzie, great job 🐶…
Top negative
★☆☆☆☆ Not good
The app is full of bugs. Nothing in the UI functions the way it should. I scheduled a test pickup just to see how the app works and I couldn’t cancel it. Why can I not cancel it?…
★☆☆☆☆ Incorrect Cancellation Fee & Unhelpful Customer Service
I used Wag once and it was fine, but when I rebooked for my second dog sitting and tried to cancel during the FREE cancellation window described in their cancellation policy, they wanted to charge me $61. I reached out to customer service a…
📈Ratings growth63,424 ratings+-4% lifetimeShow 3-year history estimate ▾May 2023Dec 2025May 2026
Tracked (48 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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