72
BU Score
Strong
Wag! - Dog Walkers & Sitters
✍️ BU Analytics Review
“
Wag! - Dog Walkers & Sitters is an iOS app from Wag Labs, Inc. in the Travel category, currently rated 4.8★ across 63,424 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 72 — Strong (healthy traction). For a Travel app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (63,424 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 108 MB🔞 4+📱 iOS 16.0+🔖 v4.95.0🔄 updated 2d ago🌐 EN📂 Travel💰 Free🚀 Launched 2014 (11y old)
📝 About this app
Wag! is the #1 On-Demand Dog Walking, Dog Sitting, and Dog Boarding app for Pet Parents.
Book pet care with local, trusted caregivers through the Wag! app. Whether your dog needs daily walks, overnight care, or just some fresh air, Wag! has you covered. Review Caregiver profiles and reviews, chat, and select the perfect Caregiver before your service.
TRUSTED LOCAL CAREGIVERS
99% of Wag! services receive a perfect 5-star review. Our community of 250,000+ Pet Caregivers nationwide are dog people, and it shows. Pet Caregivers with Wag! have earned the community’s trust with over 10 million pet care services completed across 4,600+ cities.
ON-DEMAND OR SCHEDULED SERVICES
Book on-demand or scheduled dog walks, sittings, boardings, or drop-ins based on you and your dog’s needs. Book overnight care in the sitter’s home, or your own home. Book drop-in visits for dogs who just need a potty break and some play time. Whatever your schedule looks like, Wag! has you covered.
SAFETY AND PEACE OF MIND
Each Pet Caregiver with Wag! has been through a comprehensive screening and background check. Review Caregiver profiles, reviews, and chat live with Caregivers on the Wag! app. Customer support resources available to you and your dog 24/7.
FAST AND CONVENIENT
Wag! dog-walks are GPS-tracked in the app so you can follow along in real-time. In-app messaging lets you easily communicate with your Pet Caregiver before or during your service. Receive live pee & poop notifications and a detailed report card at the end of every booking. We can’t wait to meet your pup!
Book pet care with local, trusted caregivers through the Wag! app. Whether your dog needs daily walks, overnight care, or just some fresh air, Wag! has you covered. Review Caregiver profiles and reviews, chat, and select the perfect Caregiver before your service.
TRUSTED LOCAL CAREGIVERS
99% of Wag! services receive a perfect 5-star review. Our community of 250,000+ Pet Caregivers nationwide are dog people, and it shows. Pet Caregivers with Wag! have earned the community’s trust with over 10 million pet care services completed across 4,600+ cities.
ON-DEMAND OR SCHEDULED SERVICES
Book on-demand or scheduled dog walks, sittings, boardings, or drop-ins based on you and your dog’s needs. Book overnight care in the sitter’s home, or your own home. Book drop-in visits for dogs who just need a potty break and some play time. Whatever your schedule looks like, Wag! has you covered.
SAFETY AND PEACE OF MIND
Each Pet Caregiver with Wag! has been through a comprehensive screening and background check. Review Caregiver profiles, reviews, and chat live with Caregivers on the Wag! app. Customer support resources available to you and your dog 24/7.
FAST AND CONVENIENT
Wag! dog-walks are GPS-tracked in the app so you can follow along in real-time. In-app messaging lets you easily communicate with your Pet Caregiver before or during your service. Receive live pee & poop notifications and a detailed report card at the end of every booking. We can’t wait to meet your pup!
🆕 What's New · v4.95.0
We've squashed some ticks and fleas to optimize your experience. Want to get in touch? Give the Account tab a friendly boop and tap on the Feedback option. It's the pawfect way to reach us and make the app even more pawsome!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Wag! - Dog Walkers & Sitters
- Developer
- Wag Labs, Inc.
- Bundle ID
- com.wagwalking.wagapp
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Local, trusted pet care
- Description
- Connect with top-rated local dog walkers and pet care providers who offer dog walking, sitting, boarding, drop-ins, and more. Book and pay securely
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/wagwalking
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
⭐Recent App Store Reviews49 latest · avg 2.2★ · 18.4% 5★ · 57.1% 1★
5★9 (18%)
4★2 (4%)
3★7 (14%)
2★3 (6%)
1★28 (57%)
+124 ratings/week
Praise: great ×10 love ×4 recommend ×4 excellent ×1 amazing ×1Complaints: bug ×3 scam ×3 terrible ×2 crash ×1 expensive ×1
Top positive
★★★★★ Easy Service to Use
It is an easy to use app. You get report cards and feedback to make sure your visit goes well. I recommend this app over others.…
★★★★★ Dane’s Mom
Thanks Mackenzie, great job 🐶…
Top negative
★☆☆☆☆ Not good
The app is full of bugs. Nothing in the UI functions the way it should. I scheduled a test pickup just to see how the app works and I couldn’t cancel it. Why can I not cancel it?…
★☆☆☆☆ Incorrect Cancellation Fee & Unhelpful Customer Service
I used Wag once and it was fine, but when I rebooked for my second dog sitting and tried to cancel during the FREE cancellation window described in their cancellation policy, they wanted to charge me $61. I reached out to customer service a…
📈Ratings growth63,424 ratings+-4% lifetimeShow 3-year history estimate ▾
Tracked (48 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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