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67
BU Score
Solid

H&B - Health, Food, Fitness

4.8 ✍️ Editor
✍️ bumetric analysis

H&B - Health, Food, Fitness is an iOS app from Holland & Barrett International in the Health & Fitness category, currently rated 4.8★ across 73 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Our BU Score puts it at 67: Solid (established niche player). For a Health & Fitness app, that means established niche player.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Excellent rating (4.8★)METRIC
+$2,200
New app (3 months old)METRIC
−$700
Ad-supported / freemiumMETRIC
+$600
Pre-traction phase (73 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 89 MB🔞 4+📱 iOS 15.1+🔖 v89.0.0🔄 updated 1mo ago🌐 NL, EN, FR📂 Health & Fitness💰 Paid🚀 Launched 2026 (0y old)

📝 About this app

Unlock a world of health & wellness with the Holland & Barrett app - your ultimate health & wellness companion. Whether you're looking to build muscle, eating healthier options, or find expert advice on skincare, vegan recipes, and menopause support. Our app is designed to help you achieve your goals.

Why download the Holland & Barrett App?

- Exclusive offers: Get app-only discounts, special promotions, and product deals that are too good to miss.
- Personalised recommendations: Discover products tailored to your wellness needs with suggestions for vitamins, supplements, sports nutrition, beauty, food, drinks and more.
- Rewards for Life: Earn points on every purchase, and redeem them for money off a future shop - just add your Rewards for Life card and start saving!
- Subscribe & save: Never run out of your favourite products again with easy, regular deliveries.
- Wellness inspiration: Access expert-tailored advice, recipes, at-home workouts, podcasts and more through our Health Hub.
- Scan & learn: Use the barcode scanner to easily learn about products while shopping in-store or reorder your favourites at home.
- Click & collect: Shop online and pick up your order in-store at your convenience.
- Store locator: Find your nearest branch with our handy locator, so you can shop in-person or collect your online orders.


Get everything you need to live happier, right at your fingertips. From natural beauty products, food and drink, to fitness gear and supplements, the Holland & Barrett app is the easy way to access high-quality wellness products anytime, anywhere. Plus, with fast, secure checkout and reliable delivery options, you'll never have to wait long to start your wellness journey.


Support your health & wellness, for overall well-being with H&B's range of vitamins. From immunity support, and skin to bone health, our high-quality products are designed to fill nutritional gaps and help you stay healthy, where possible.


Unlock your fitness potential with H&B's sports range, packed with protein powders, BCAAs, pre-workout, and shakes. Fuel your workouts and optimise performance, whether you're hitting the gym or training for your next challenge.


Glow with H&B's beauty range. Our expertly formulated skincare and haircare products nourish and enhance your natural beauty, offering everything from skin boosters to hair-nourishing actives.


Fuel your day with H&B's food and drink range, featuring delicious, nutritious options for every lifestyle. From protein-packed snacks and meal replacements to smoothies and superfoods, our products may help you stay energised and ready for your day.


Don't miss out! Download the Holland & Barrett app today and take the next step toward a healthier, happier you! Turn on notifications so you never miss an exclusive offer, new product or health and wellness tip!

🆕 What's New · v89.0.0

We've fixed some bugs and made some changes to make the app easier to use.


Make sure you keep the app updated so you can enjoy the latest improvements we've made to give you a better shopping experience.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
H&B - Health, Food, Fitness
Developer
Holland & Barrett International
Bundle ID
com.nbty.hnb
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
4+
Languages
NL, EN, FR

Company

Website
Not found
Tagline
Not found
Description
With over 150 years of experience in health and wellness. Shop H&B for all your vitamins, supplements, protein, beauty, gluten-free and vegan foods - and so much more!
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$4.4MAI high
AI annual estimate
$53.2M/yr
ML model estimate / mo
$14.3K/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "H&B - Health, Food, Fitness" by Holland & Barrett International generated approximately £39.3 million in app sales for the financial year ending September 30, 2025. This translates to an estimated annual revenue of $53.24 million USD, or about $4.44 million USD monthly.
Sources mentioned: Natural Brands, Global Cosmetics News, Retail Gazette, Retail Week, The Grocer, Xe, Revolut, FOREX.com
Recent App Store Reviews1 latest · avg 4.0★ · 0% 5★ · 0% 1★
5★
0 (0%)
4★
1 (100%)
3★
0 (0%)
2★
0 (0%)
1★
0 (0%)
Top positive
★★★★☆ Buy one get second half price
I wish the system would actually show that you are getting the item with half price off when it comes to paying. I other words, I would like the final total to show exactly what the discounts are item by item.…
Top negative
★★★★☆ Buy one get second half price
I wish the system would actually show that you are getting the item with half price off when it comes to paying. I other words, I would like the final total to show exactly what the discounts are item by item.…
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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