How much does Princess Mermaid Makeover make per month?

Based on our ML-calibrated revenue forecast, Princess Mermaid Makeover earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Princess Mermaid Makeover profitable?

With estimated build cost $180K and monthly revenue $5.0K, Princess Mermaid Makeover looks break-even-grade — payback period sits around 3.0 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Princess Mermaid Makeover have?

Estimated audience: ~99K lifetime downloads, ~5K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Princess Mermaid Makeover?

Browse the full Entertainment category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Princess Mermaid Makeover built with?

Our heuristic places Princess Mermaid Makeover on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Princess Mermaid Makeover still actively maintained?

Maintenance status: At risk (50% abandonment risk). Last shipped version was 7 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Princess Mermaid Makeover sell for?

Estimated acquisition value: $150K (marketplace range $100K – $200K). Calculated as 29× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Princess Mermaid Makeover last updated?

Princess Mermaid Makeover last shipped a new version on 2026-02-18 — 7 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Princess Mermaid Makeover?

Princess Mermaid Makeover is published by Sweet Games LLC on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Princess Mermaid Makeover's BU Score?

Princess Mermaid Makeover has a BU Score of 55/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Princess Mermaid Makeover

Quality Score

Solid

Princess Mermaid Makeover

Name: Princess Mermaid Makeover — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Princess Mermaid Makeover revenue, Princess Mermaid Makeover app analytics, mobile app revenue estimate, Entertainment revenue, Android app revenue

by Sweet Games LLC

Medium confidence

4.1 Google Play rating

✍️ Bumetric analysis

“

Princess Mermaid Makeover is an Android app from Sweet Games LLC in the Entertainment category, currently rated 4.1★ across 947 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 55: Solid (established niche player). For a Entertainment app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

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Description hook & conversion structure
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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

1 snapshots on record

idle

Rating

4.1

Reviews

947 reviews

Forecast Revenue / mo

$5.0K

Snapshots tracked

since May 2026

ONE-TIME · BUILD 💰 Estimated build cost

$180K

↳ What it cost to build · not monthly revenue

Likely range $135K – $245K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~3.0y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Entertainment complexity ×1.30	+$17K
🌐 Cross-platform reach (iOS + Android)	+$42K
⚙ 10.4y maintenance × ~1-person team	+$62K

Total estimate $180K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$150K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $200K · 29× MRR multiple

💸 ~0.8× build cost (under-water)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
📅 10.4y proven track record	+20%
🏷 Entertainment category multiple	-5%
⭐ Small user base (<1K ratings)	-8%

Final multiple 29× MRR

👥 Estimated audience size

99K

Lifetime downloads (US-equivalent)

Monthly active

5.9K

Daily active

2.3K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Entertainment engagement	~150 installs / rating
📅 10.4y of rating accumulation	-30%
🔁 Entertainment D30 retention	12%
📍 DAU / MAU stickiness	0.40

DAU / MAU 39% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Entertainment
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

At risk

50%

Last shipped 2026-02-18 · 224 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 7 months since last update

Concerning gap

Verdict At risk

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Building · 56/100MID TIERcompetitive build-out

Revenue Strength

3.7

Product Quality

5.7

Market Position

0.0

Growth Velocity

5.0

Defensibility

10.0

Operational Safety

9.0

Founder Strength

6.1

Monetization Maturity

5.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.06★ across 947 reviews — below category median.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: last update 224d ago — slow cadence.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mature app (10y old)METRIC		+$1,500
Good rating (4.1★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600
Early-stage install base (947 ratings)METRIC		+$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Princess Mermaid Makeover
Developer: Sweet Games LLC
Bundle ID: com.amusingapps.mermaidmakeover
App Store URL: Open in App Store
Category: Entertainment
Content rating: Not found
Languages: Not found

Company

Website: sweetgames.fun
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $5.0K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $1.99 - $4.49 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

🧜‍♀️✨ Princess Mermaid Makeover – Royal Makeover Game Fun ✨🧜‍♀️

Welcome to the magical underwater world of Princess Mermaid Makeover, the ultimate Makeover Game and stylish Mermaid Game for fashion lovers! Help the royal mermaid get ready for her grand palace party with a complete beauty transformation.

💖 Princess Mermaid Makeover Salon

Start your journey in the Princess Mermaid Makeover spa where you clean, refresh, and pamper your mermaid princess. This relaxing Makeover Game lets you remove pimples, shape eyebrows, clear dark circles, and give her glowing skin before the royal event.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v2.4🔄 updated 7mo ago📂 Entertainment💰 Free📺 Ad-supported💎 IAP $1.99 - $4.49 per item🚀 Launched 2016 (10y old)

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Princess Mermaid Makeover: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →