How much does APUS System make per month?

Based on our ML-calibrated revenue forecast, APUS System earns approximately $8.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like APUS System?

Browse the full Personalization category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes APUS System?

APUS System is published by APUS Group on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is APUS System's BU Score?

APUS System has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

APUS System

Quality Score

Strong

APUS System

Name: APUS System — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: APUS System revenue, APUS System app analytics, mobile app revenue estimate, Personalization revenue, Android app revenue

High confidence

4.0 ✍️ Editor

✍️ bumetric analysis

“

This Android personalization app serves users seeking to customize their device’s interface, directly competing with other launchers like Nova Launcher and Microsoft Launcher. Its 4.0 rating across over 5.6 million reviews indicates significant user adoption and a mature product with a large, established user base. The "free" monetization model, without specific revenue data, suggests either a reliance on ad revenue within the launcher experience or a strategy to drive users to other APUS Group products. For personalization apps in this category, a common monetization observation is the split between interstitial or banner ads shown during app usage and premium IAPs for ad removal, exclusive themes, or advanced customization features. Given the app’s scale, optimizing this ad-IAP balance is critical for maximizing ARPU.

BU Score 79 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

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Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$70K

↳ What it cost to build · not monthly revenue

Likely range $50K – $95K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~8 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Personalization complexity ×0.90	$-5049
🌐 Cross-platform reach (iOS + Android)	+$24K

Total estimate $70K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$125K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $150K · 14× MRR multiple

💸 ~1.8× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
🏷 Personalization category multiple	-15%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 14× MRR

👥 Estimated audience size

1243.0M

Lifetime downloads (US-equivalent)

Monthly active

124.0M

Daily active

12.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Personalization engagement	~220 installs / rating
🔁 Personalization D30 retention	10%
📍 DAU / MAU stickiness	0.10

DAU / MAU 10% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Concerning · 48/100BIG TIERbelow benchmarks

Growth Velocity

5.0

Founder Strength

5.8

Product Quality

8.0

Revenue Strength

5.8

Monetization Maturity

1.0

Defensibility

6.0

Market Position

0.0

Operational Safety

7.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.0★ across 5,651,155 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: ⚠ last update 626d ago — possibly dormant.
⚠️ Risk: Moderate — dormant (626d since update).

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (5,651,155 ratings)METRIC		+$12,000
Mature app (12y old)METRIC		+$1,500
Good rating (4.0★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: APUS System
Developer: APUS Group
Bundle ID: com.apusapps.launcher
App Store URL: Open in App Store
Category: Personalization
Content rating: Not found
Languages: Not found

Company

Website: www.apusapps.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $8.6K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth5,651,155 ratings+35% lifetimeShow 3-year history estimate ▾

Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

<b>APUS System, beyond an Android Launcher. Make Your Phone Special.</b>

<b>As one Android launcher on Google Play, APUS launcher is and good choice for you. </b>

<b>APUS Launcher, fast, small, stylish, smart and efficient, provides wallpapers and many features and service. </b>

★<b>Stylish</b>

APUS Launcher provides new stylish&beautiful wallpaper. You may set your favourite wallpaper without download it.

★<b>Smart</b>… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v3.20.2🔄 updated 0d ago📂 Personalization💰 Free📺 Ad-supported

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for APUS System: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →