1.1M Android Apps Tracked Updated 1 min ago Revenue Forecasts
Create Account Sign In
Home Optimize
56
Quality Score
Solid

Simplenote

3.5 ✍️ Editor
✍️ bumetric analysis

Simplenote is an Android app from Automattic, Inc in the Productivity category, currently rated 3.5★ across 18,123 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 56: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Revenue · today and ahead
Today
$5.0K/mo
In 12 months
$5.2K – $10.8K
In 24 months
$6.4K – $19.2K
MID tier
💡 Grow this revenue

Free AI audit of this app’s store listing

  • Title & subtitle keyword fit
  • Description hook & conversion structure
  • Screenshots, ratings, reviews strategy
Run free AI audit →
Typical impact: +2-5× organic installs
🔔Notify me when this app's revenue changes by

📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
💰 Estimated build cost
$160K
Likely range $120K – $215K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱MVP baseline (design + 1-store ship)+$28K
📱5 unique screens × $4.5K+$22K
Productivity complexity ×1.10+$5K
🌐Cross-platform reach (iOS + Android)+$30K
12.7y maintenance × ~1-person team+$76K
Total estimate$160K
💵 Estimated acquisition value
$10K
Marketplace range $10K – $15K · 18× MRR multiple
💸~0.1× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺Ad-supported base15× MRR
📅12.7y proven track record+20%
★ rating 3.5-4.0 (mixed)-8%
🏷Productivity category multiple+8%
Final multiple18× MRR
👥 Estimated audience size
950K
Lifetime downloads (US-equivalent)
Monthly active
100K
Daily active
45K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲Productivity engagement~75 installs / rating
📅12.7y of rating accumulation-30%
🔁Productivity D30 retention30%
📍DAU / MAU stickiness0.45
DAU / MAU45% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷Category contextProductivity
📦Compact Android bundle→ Native Kotlin
💀 Maintenance status
At risk
50%
Last shipped 2025-10-20 · 214 days ago
0 · Active50 · At risk100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
📅7 months since last updateConcerning gap
VerdictAt risk
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 47/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
5.5
Product Quality
7.0
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.0
Operational Safety
9.0
  • 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 3.51★ across 18,123 reviews — solid.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: last update 210d ago — slow cadence.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (18,123 ratings)METRIC
+$5,500
Mature app (12y old)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v2.37🔄 updated 7mo ago📂 Productivity💰 Free🚀 Launched 2013 (12y old)

📝 About this app

Simplenote is an easy way to take notes, create to-do lists, capture ideas, and more. Open it, jot down some thoughts, and you're done. As your collection grows, stay organized with tags and pins, and find what you need with instant search. Since Simplenote will sync across your devices for free, your notes are with you at all times.

- A simple, note taking experience
- Sync everything across all your devices
- Collaborate and share
- Stay organized with tags
- Log in with your email or WordPress.com account

SYNC WITH CONFIDENCE… View full description on the official store →
🧪

Tech & Domain Intel — simplenote.com

Tech stack
Google Workspace · Mailgun
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔

Track this app’s revenue

FREE
Get an email when revenue moves by your threshold. No spam, unsubscribe in one click.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Simplenote
Developer
Automattic, Inc
Bundle ID
com.automattic.simplenote
App Store URL
Open in App Store
Category
Productivity
Content rating
Not found
Languages
Not found

Company

Website
simplenote.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$690/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
📈Ratings growth18,123 ratings+26% lifetimeShow 3-year history estimate ▾Jun 2023Dec 2024May 2026
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

More by Automattic, Inc

View all →
📦 Portfolio summaryINDIE studio
4apps·$6K/mocombined
✓ Diversified — top app contributes 41%; risk spread across portfolio

Similar apps in Productivity

Full revenue analysis
Read the article-style breakdown for Simplenote: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →