Secret Santa 22: Gift exchange
78
Quality Score
Strong
✍️ Bumetric analysis
“
Secret Santa 22: Gift exchange is an Android app from Bocadil Infinite in the Lifestyle category, currently rated 4.8★ across 79,600 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Lifestyle app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
5 snapshots on record
Rating
4.8
Reviews
79,600 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
5
since May 2026
ONE-TIME · BUILD
💰 Estimated build cost
$150K
↳ What it cost to build · not monthly revenue
Likely range $110K – $200K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Lifestyle complexity ×1.05 | +$2K |
| 🌐 Cross-platform reach (iOS + Android) | +$34K |
| ⚙ 8.7y maintenance × ~1-person team | +$52K |
Total estimate
$150K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 39× MRR multiple
💸
~1.3× build cost (break-even+)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 8.7y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
39× MRR
👥 Estimated audience size
6.1M
Lifetime downloads (US-equivalent)
Monthly active
470K
Daily active
94K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Lifestyle engagement | ~110 installs / rating |
| 📅 8.7y of rating accumulation | -30% |
| 🔁 Lifestyle D30 retention | 13% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Lifestyle |
| 📦 Compact Android bundle | → Native Kotlin |
💀 Maintenance status
At risk
50%
Last shipped 2025-12-11 · 288 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 9 months since last update | Concerning gap |
Verdict
At risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 55/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.3
Product Quality
9.6
Revenue Strength
3.7
Monetization Maturity
5.0
Defensibility
8.2
Market Position
0.0
Operational Safety
9.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 79,600 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 286d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (79,600 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Mature app (8y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Secret Santa 22: Gift exchange
- Developer
- Bocadil Infinite
- Bundle ID
- com.bocadil.amigoinvisible22
- App Store URL
- Open in App Store
- Category
- Lifestyle
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.amigoinvisible22.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $1.89 - $5.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The best secret santa generator app has arrived. You can now organize the gift exchange with your friends really easy and free. It's the best way to draw the names on christmas
Create a new group entering the gift delivery date, the fixed budget and a message, like conditions or anything you want to tell your friends.
Invite all your friends and family to join. You can add the participants using their email or sharing the group code on WhatsApp, Facebook, Messenger, Instagram, email or SMS.
Add gifts to your wish list so your Secret Santa knows what would make you happiest.… View full description on the official store →
Create a new group entering the gift delivery date, the fixed budget and a message, like conditions or anything you want to tell your friends.
Invite all your friends and family to join. You can add the participants using their email or sharing the group code on WhatsApp, Facebook, Messenger, Instagram, email or SMS.
Add gifts to your wish list so your Secret Santa knows what would make you happiest.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v4.6.3🔄 updated 9mo ago📂 Lifestyle💰 Free📺 Ad-supported💎 IAP $1.89 - $5.99 per item🚀 Launched 2017 (8y old)
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Secret Santa 22: Gift exchange: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Bocadil Infinite
View all →📦 Portfolio summaryINDIE studio
2apps·$6K/mocombined
⚠ Concentrated — top app contributes 83% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 79,600 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Secret Santa 22 make per month?▴
Based on our ML-calibrated revenue forecast, Secret Santa 22 earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Secret Santa 22 profitable?▴
With estimated build cost $150K and monthly revenue $5.0K, Secret Santa 22 looks break-even-grade — payback period sits around 2.5 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Secret Santa 22 have?▴
Estimated audience: ~6.1M lifetime downloads, ~470K monthly active users, and ~94K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Secret Santa 22?▴
Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Secret Santa 22 built with?▴
Our heuristic places Secret Santa 22 on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Secret Santa 22 still actively maintained?▴
Maintenance status: At risk (50% abandonment risk). Last shipped version was 9 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Secret Santa 22 sell for?▴
Estimated acquisition value: $200K (marketplace range $150K – $250K). Calculated as 39× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Secret Santa 22 last updated?▴
Secret Santa 22 last shipped a new version on 2025-12-11 — 9 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Secret Santa 22?▴
Secret Santa 22 is published by Bocadil Infinite on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Secret Santa 22's BU Score?▴
Secret Santa 22 has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.