How many users does Booking.com have?

Estimated audience: ~630.5M lifetime downloads, ~18.5M monthly active users, and ~3.7M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Booking.com?

Browse the full Travel & Local category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Booking.com built with?

Our heuristic places Booking.com on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Booking.com still actively maintained?

Maintenance status: Slowing (30% abandonment risk). Last shipped version was 3 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

When was Booking.com last updated?

Booking.com last shipped a new version on 2026-06-04 — 3 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Booking.com?

Booking.com is published by Booking.com Hotels & Vacation Rentals on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Booking.com's BU Score?

Booking.com has a BU Score of 87/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Booking.com: Hotels & Travel

Quality Score

Excellent

Booking.com: Hotels & Travel

Name: Booking.com: Hotels & Travel — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Booking.com: Hotels & Travel revenue, Booking.com: Hotels & Travel app analytics, mobile app revenue estimate, Travel & Local revenue, Android app revenue

by Booking.com Hotels & Vacation Rentals

High confidence

4.8 Google Play rating

✍️ Bumetric analysis

“

Booking.com targets the broad travel accommodation market, directly competing with major players like Expedia, Airbnb, and Hotels.com. Its high user rating, backed by nearly three million reviews, signals robust traction and a mature product in the growth stage, indicating strong user satisfaction and a significant, active user base. While the app itself is free, its revenue model is commission-based on bookings, typical for this category. A key monetization observation for travel apps like this is the reliance on high volume and repeat bookings; user retention through loyalty programs or personalized offers is often more impactful than trying to upsell premium app features, as the core value is in facilitating the booking itself. The focus remains on optimizing conversion rates within the booking funnel rather than in-app purchases.

BU Score 87 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Forecast monthly revenue

—/mo

Founder-confirmed monthly revenue

MID tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

1 snapshots on record

idle

Rating

4.8

Reviews

6,007,448 reviews

Forecast Revenue / mo

—

Snapshots tracked

since Jun 2026

📊

BU Investment Matrix

Below median · 43/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

3.1

Product Quality

9.6

Revenue Strength

0.0

Monetization Maturity

1.0

Defensibility

6.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · MID tier · high confidence, trajectory unclear.
⭐ Quality: 4.8★ across 6,007,448 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (6,007,448 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
cancelledREVIEW		−$1,500
Mature app (15y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Booking.com: Hotels & Travel
Developer: Booking.com Hotels & Vacation Rentals
Bundle ID: com.booking
App Store URL: Open in App Store
Category: Travel & Local
Content rating: Not found
Languages: Not found

Company

Website: www.booking.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $86/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Save on your next trip with the Booking.com app! Find great hotel or apartment deals and book in just a few minutes. You can also book flights, rental cars, and more through the app.

- Book your whole trip in one app (accommodations, flights, car rentals, taxis and more)

- Stay flexible with free cancellation (available at most properties)

- 24/7 customer service in more than 40 languages

- No booking or credit card fees

- Chat directly with your property in the app

- Enjoy mobile-only discounts… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 vVaries with device🔄 updated 3mo ago📂 Travel & Local💰 Free🚀 Launched 2011 (15y old)

🔔

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ONE-TIME · BUILD 💰 Estimated build cost

$170K

↳ What it cost to build · not monthly revenue

Likely range $130K – $230K

$25K · MVP floor $100K · indie scale $500K+ · studio build

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
🌐 Cross-platform reach (iOS + Android)	+$27K
⚙ 15.6y maintenance × ~1-person team	+$93K

Total estimate $170K

👥 Estimated audience size

630.5M

Lifetime downloads (US-equivalent)

Monthly active

18.5M

Daily active

3.7M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Travel & Local engagement	~150 installs / rating
📅 15.6y of rating accumulation	-30%
🔁 Travel & Local D30 retention	15%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Travel & Local
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Slowing

30%

Last shipped 2026-06-04 · 112 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 3 months since last update

Slowing cadence

Verdict Slowing

📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Booking.com: Hotels & Travel: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →