How much does 12min make per month?

Based on our ML-calibrated revenue forecast, 12min earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

With estimated build cost $170K and monthly revenue $5.0K, 12min looks break-even-grade — payback period sits around 2.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does 12min have?

Estimated audience: ~5.3M lifetime downloads, ~505K monthly active users, and ~150K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like 12min?

Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is 12min built with?

Our heuristic places 12min on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is 12min still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 10 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would 12min sell for?

Estimated acquisition value: $175K (marketplace range $125K – $225K). Calculated as 36× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was 12min last updated?

12min last shipped a new version on 2026-10-20 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

12min is published by 12min on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is 12min's BU Score?

12min has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

12min: Book Summaries Daily

Quality Score

Strong

12min: Book Summaries Daily

Name: 12min: Book Summaries Daily — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: 12min: Book Summaries Daily revenue, 12min: Book Summaries Daily app analytics, mobile app revenue estimate, Education revenue, Android app revenue

by 12min

High confidence

4.3 Google Play rating

✍️ Bumetric analysis

“

12min: Book Summaries Daily is an Android app from 12min in the Education category, currently rated 4.3★ across 89,871 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 73: Strong (healthy traction). For a Education app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

6 snapshots on record

idle

Rating

4.3

Reviews

89,871 reviews

Forecast Revenue / mo

$5.0K

Snapshots tracked

since May 2026

ONE-TIME · BUILD 💰 Estimated build cost

$170K

↳ What it cost to build · not monthly revenue

Likely range $130K – $230K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~2.8y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Education complexity ×1.20	+$11K
🌐 Cross-platform reach (iOS + Android)	+$39K
⚙ 9.8y maintenance × ~1-person team	+$59K

Total estimate $170K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$175K

↳ What it would sell for · not monthly revenue

Marketplace range $125K – $225K · 36× MRR multiple

💸 ~1.0× build cost (break-even+)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
📅 9.8y proven track record	+20%
🏷 Education category multiple	+6%

Final multiple 36× MRR

👥 Estimated audience size

5.3M

Lifetime downloads (US-equivalent)

Monthly active

505K

Daily active

150K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Education engagement	~85 installs / rating
📅 9.8y of rating accumulation	-30%
🔁 Education D30 retention	18%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Education
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Active

Last shipped 2026-10-20 · 10 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 10 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 52/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

3.1

Product Quality

8.6

Revenue Strength

3.7

Monetization Maturity

4.0

Defensibility

7.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.28★ across 89,442 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mid install base (89,871 ratings)METRIC		+$5,500
Mature app (9y old)METRIC		+$1,500
slowREVIEW		−$1,200
free trialREVIEW		+$1,200
Good rating (4.3★)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: 12min: Book Summaries Daily
Developer: 12min
Bundle ID: com.br.twelvemin
App Store URL: Open in App Store
Category: Education
Content rating: Not found
Languages: Not found

Company

Website: 12min.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $5.0K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.99 - $119.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Update Frequency · Releases per Quarter6 releases tracked

🚀Version Release Timeline6 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

LEARN FASTER, GROW EVERY DAY 🚀

With 12min, you turn any spare moment into progress — book summaries and audiobook content to build better habits, boost productivity, advance your career, and more, all in 12 minutes a day.

No more piles of unfinished books. We help you fit learning into your routine, whether it's your commute, workout, or coffee break. It is the ultimate self improvement app for busy people.

-------------------------

WHY CHOOSE 12MIN 🌟

- Audiobook summaries & Text: Every title available in audio 🎧 or text 📖- read at your desk or listen on the go.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v2.15.3🔄 updated 1w ago📂 Education💰 Free💎 IAP $0.99 - $119.99 per item🚀 Launched 2016 (9y old)

📅

What Worked™ · Development Pipeline

6 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-10

🔧

Shipped update — v2.13.2 → v2.15.1

→ 30 days after: reviews +808 high confidence

2026-08

🔧

Shipped update — v2.11.2 → v2.13.2

→ 30 days after: reviews +1,515 high confidence

2026-07

🔧

Shipped update — v2.10.3 → v2.11.2

→ 30 days after: reviews +1,018 medium · co-occurring

2026-07

🔧

Shipped update — v2.10.2 → v2.10.3

→ 30 days after: reviews +1,018 medium · co-occurring

2026-06

🔧

Shipped update — v2.9.3 → v2.10.2

→ 30 days after: reviews +870 high confidence

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +10 high confidence

🧪

Tech & Domain Intel — 12min.com

Mail provider: Google Workspace
Tech stack: Google Workspace · Mailgun · SendGrid · AWS SES

Derived from public RDAP + DNS TXT records (no scraping, no login).

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for 12min: Book Summaries Daily: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →