Squishy Magic: 3D Toy Coloring
77
Quality Score
Strong
Squishy Magic: 3D Toy Coloring
High confidence
✍️ bumetric analysis
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Squishy Magic: 3D Toy Coloring is an Android app from Dramaton in the Entertainment category, currently rated 4.7★ across 126,461 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 77: Strong (healthy traction). For a Entertainment app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Entertainment complexity ×1.30 | +$17K |
| 🌐 Cross-platform reach (iOS + Android) | +$42K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 30× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Entertainment category multiple | -5% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
30× MRR
👥 Estimated audience size
18.5M
Lifetime downloads (US-equivalent)
Monthly active
2.2M
Daily active
880K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Entertainment engagement | ~150 installs / rating |
| 🔁 Entertainment D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 57/100MID TIERcompetitive build-outGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
9.3
Revenue Strength
3.7
Monetization Maturity
5.0
Defensibility
7.6
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.65★ across 126,461 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (126,461 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Squishy Magic: 3D Toy Coloring
- Developer
- Dramaton
- Bundle ID
- com.dramaton.squisher
- App Store URL
- Open in App Store
- Category
- Entertainment
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- dramaton.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.5K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.99 - $23.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth126,461 ratings+72% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Following its tens of millions of installs for their hit game Super Slime Simulator, Dramaton is proud to present a new generation of anti-stress 3D coloring games:
🍭🦄Squishy Magic: 3D Art Coloring & DIY Toys Maker🦄🍭
Welcome to the magical world of Squishy…
Create cute soft DIY antistress toys, choose their shape, color, and texture, collect your own unique designs and enjoy the ultimate ASMR squishing experience! Rotate your 3D design while coloring, choose your favorite style and colors from an endless number of free options and don’t forget to paint every part of your toy!… View full description on the official store →
🍭🦄Squishy Magic: 3D Art Coloring & DIY Toys Maker🦄🍭
Welcome to the magical world of Squishy…
Create cute soft DIY antistress toys, choose their shape, color, and texture, collect your own unique designs and enjoy the ultimate ASMR squishing experience! Rotate your 3D design while coloring, choose your favorite style and colors from an endless number of free options and don’t forget to paint every part of your toy!… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v7.01🔄 updated 0d ago📂 Entertainment💰 Free📺 Ad-supported💎 IAP $0.99 - $23.99 per item
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v6.90 → v7.01
→ 30 days after: reviews +180 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +180 high confidence
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Squishy Magic: 3D Toy Coloring: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Dramaton
View all →📦 Portfolio summaryINDIE studio
2apps·$7K/mocombined
Lead-app heavy — top app contributes 65%
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About this analysis
Why high confidence: 126,461 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Squishy Magic make per month?▴
Based on our ML-calibrated revenue forecast, Squishy Magic earns approximately $2.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Squishy Magic?▴
Browse the full Entertainment category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Squishy Magic?▴
Squishy Magic is published by Dramaton on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Squishy Magic's BU Score?▴
Squishy Magic has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.