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76
BU Score
Strong

E*TRADE: Invest. Trade. Save.

4.6 ✍️ Editor
✍️ BU Analytics Review

E*TRADE: Invest. Trade. Save. is an Android app from E*TRADE from Morgan Stanley in the Finance category, currently rated 4.6★ across 86,168 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.

Our BU Score puts it at 76Strong (healthy traction). For a Finance app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (86,168 ratings)METRIC
+$5,500
Excellent rating (4.6★)METRIC
+$2,200
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v13.0.0.9800🔄 updated 1w ago📂 Finance💰 Free

📝 About this app

Welcome to E*TRADE from Morgan Stanley, where we simplify investing and trading no matter your experience level. Our award-winning app offers everything you need, including investing, banking, trading, research, and more—right at your fingertips. Download now to start investing.

Invest on your terms
• Enjoy commission-free online US-listed stock, ETF, and options trades
• Trade mutual funds
• Choose from professionally built portfolios

Invest with confidence
• Get streaming quotes, charts, and portfolio information
• Access education, research, tools, and screeners to spot investment opportunities
• Set alerts and create watchlists for the investments you're interested in
• Stream live Bloomberg video
• Chat with customer service in-app

Bank and save
• Earn more on your cash with high-yield savings, checking accounts, and certificates of deposit from Morgan Stanley Private Bank, National Association, Member FDIC
• Deposit checks, pay bills, transfer money, and send & receive money with Zelle® on select devices

Disclosures
Securities products offered by Morgan Stanley Smith Barney LLC, Member SIPC. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE is a business of Morgan Stanley. Securities, investment advisory, commodity futures, options on futures and other non-deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by Morgan Stanley Private Bank and are subject to investment risk, including possible loss of the principal amount invested

Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account by visiting etrade.com/options. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents at etrade.com/futuresdisclosure

View the mobile app awards E*TRADE has received at etrade.com/awards

E*TRADE from Morgan Stanley (“E*TRADE”) charges $0 commission for online US-listed stock, ETF, and options trades. Exclusions may apply and E*TRADE reserves the right to charge variable commission rates. Additional regulatory and exchange fees may apply. For more information about pricing and rates, visit etrade.com/pricing

Zelle® is available for Morgan Stanley Private Bank National Association (MSPBNA) accounts on the E*TRADE Mobile App and on etrade.com. Enrollment is required and dollar and frequency limits may apply. Learn more at us.etrade.com/l/zelle. Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license. Morgan Stanley, MSPBNA, and E*TRADE from Morgan Stanley are not affiliated with Zelle

The material provided by Morgan Stanley Smith Barney LLC or any of its affiliates (collectively, “Morgan Stanley”) is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer, or a recommendation, to buy, sell, or hold any security, financial product, or instrument discussed herein, or to open a particular account or to engage in any specific investment strategy

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions

System response and account access times may vary due to a variety of factors, including trading volumes, market conditions, system performance, and other factors.

View End-User License Agreement: https://mobile.etrade.com/etmobile/EULA_2.0.html

© 2025 E*TRADE from Morgan Stanley. All rights reserved.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
E*TRADE: Invest. Trade. Save.
Developer
E*TRADE from Morgan Stanley
Bundle ID
com.etrade.mobilepro.activity
App Store URL
Open in App Store
Category
Finance
Content rating
Not found
Languages
Not found

Company

Website
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Tagline
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Description
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Founded
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HQ / Address
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Employees
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Logo
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Revenue

Verified revenue / mo
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AI revenue estimate / mo
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AI annual estimate
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ML model estimate / mo
$1.8K/mo
Top-grossing rank
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All-time revenue
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Pricing
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Founder

Name
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X / Twitter
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LinkedIn
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GitHub
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X followers
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Public statements
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Funding

Total raised
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Last round
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Investors
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Crunchbase
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AngelList
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Press & Links

Articles found
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Listed on
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Blog
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Press / News
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Contacts & Socials

Socials
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Email
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Phone
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Contact page
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About page
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Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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