Deviant Moon Tarot
66
Quality Score
Solid
Deviant Moon Tarot
Medium confidence
✍️ bumetric analysis
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Deviant Moon Tarot is an Android app from The Fool's Dog in the Entertainment category, currently rated 4.9★ across 226 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 66: Solid (established niche player). For a Entertainment app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.9y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Entertainment complexity ×1.30 | +$15K |
| 🌐 Cross-platform reach (iOS + Android) | +$36K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $75K · 15× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Entertainment category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
👥 Estimated audience size
33K
Lifetime downloads (US-equivalent)
Monthly active
4.0K
Daily active
1.6K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Entertainment engagement | ~150 installs / rating |
| 🔁 Entertainment D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
6.8
Market Position
0.0
Growth Velocity
5.0
Defensibility
7.2
Operational Safety
9.0
Founder Strength
7.9
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 226 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 241d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($278K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($3.99)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Early-stage install base (226 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Deviant Moon Tarot
- Developer
- The Fool's Dog
- Bundle ID
- com.foolsdog.deviantmoon
- App Store URL
- Open in App Store
- Category
- Entertainment
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.foolsdog.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.3K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth226 ratings+45% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Deviant Moon Tarot is set in a moonlit Renaissance realm, dark with smokestacks, populated by the sad, the mad, and the bad. The deck’s arcane allure has made it a modern classic. Loosely modeled on the RWS deck, every card in Deviant Moon has its own subtle, unique reading points.
Deviant Moon Tarot takes an unsparingly clear-eyed view of human behavior, illuminating our struggles and limitations with wry candor. The deck offers shrewd advice, and sometimes even sly humor. An accessible wisdom tool for our times, Deviant Moon Tarot is spectacularly oracular.… View full description on the official store →
Deviant Moon Tarot takes an unsparingly clear-eyed view of human behavior, illuminating our struggles and limitations with wry candor. The deck offers shrewd advice, and sometimes even sly humor. An accessible wisdom tool for our times, Deviant Moon Tarot is spectacularly oracular.… View full description on the official store →
App Specs
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Deviant Moon Tarot: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by The Fool's Dog
View all →📦 Portfolio summaryMID studio
86apps·$278K/mocombined
✓ Diversified — top app contributes 2%; risk spread across portfolio
Similar apps in Entertainment
About this analysis
Why medium confidence: 226 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Deviant Moon Tarot make per month?▴
Based on our ML-calibrated revenue forecast, Deviant Moon Tarot earns approximately $4.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Deviant Moon Tarot?▴
Browse the full Entertainment category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Deviant Moon Tarot?▴
Deviant Moon Tarot is published by The Fool's Dog on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Deviant Moon Tarot's BU Score?▴
Deviant Moon Tarot has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.