Fruit Ninja®
84
Fruit Ninja®
This arcade title occupies the hyper-casual, reflex-based slicing game niche, directly competing with other single-mechanic, high-score chasers like *Temple Run* or *Subway Surfers*. The substantial volume of ratings, exceeding five million, combined with a strong average score, indicates significant long-term user traction and a mature product. This isn't a new entrant; it's a well-established game with a massive, engaged audience, suggesting it's past its initial growth phase and now in a sustained revenue generation stage. For free arcade games in this category, a common monetization observation is the reliance on interstitial and rewarded video ads, often supplemented by optional IAPs for cosmetic unlocks or temporary power-ups to enhance high-score attempts, rather than direct pay-per-download models.
BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
📊 Performance Tracking LIVE
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Arcade complexity ×1.90 | +$53K |
| 🌐 Cross-platform reach (iOS + Android) | +$62K |
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Arcade category multiple | -20% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
| 📲 Arcade engagement | ~200 installs / rating |
| 🔁 Arcade D30 retention | 5% |
| 📍 DAU / MAU stickiness | 0.25 |
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
| 🏷 Category context | Arcade |
| 📦 Tiny game bundle | → Native 2D engine |
How we forecast this revenue
MEDIUM CONFIDENCEBU Investment Matrix
Mixed signals · 65/100BIG TIERcompetitive but cautious- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.51★ across 5,373,108 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
💰 Forecast Revenue / mo
MODEL| High install base (5,373,108 ratings)METRIC | +$12,000 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
📈 Reviews Growth
LIVE⭐ Rating Trend
LIVEProfile & Insights
Identification
- App name
- Fruit Ninja®
- Developer
- Halfbrick Studios
- Bundle ID
- com.halfbrick.fruitninjafree
- App Store URL
- Open in App Store
- Category
- Arcade
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- halfbrick.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $7.9K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.99 - $179.99 per item
Founder
Funding
Press & Links
Contacts & Socials
📈Ratings growth5,373,108 ratings+30% lifetimeShow 3-year history estimate ▾
📝 About this app
Unsheathe your blade and start the juicy carnage with the three classic game modes that billions of players have come to know and love. Experience the thrill of setting a new high score in the fan-favourite Arcade mode as you focus on dodging bombs and slicing massive combos with the help of the special Double Score, Freeze or Frenzy bananas.… View full description on the official store →
What Worked™ · Development Pipeline
2 EVENTS TRACKEDTrack this app’s revenue
FREE📝 Description
95
More by Halfbrick Studios
View all →
Why high confidence: 5,373,108 ratings · no founder-verified revenue (model estimate only).