How much does HelloFresh make per month?

Based on our ML-calibrated revenue forecast, HelloFresh earns approximately $2.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like HelloFresh?

Browse the full Food & Drink category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes HelloFresh?

HelloFresh is published by HelloFresh SE on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is HelloFresh's BU Score?

HelloFresh has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

HelloFresh: Meal Kit & Recipes

Quality Score

Strong

HelloFresh: Meal Kit & Recipes

Name: HelloFresh: Meal Kit & Recipes — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: HelloFresh: Meal Kit & Recipes revenue, HelloFresh: Meal Kit & Recipes app analytics, mobile app revenue estimate, Food & Drink revenue, Android app revenue

High confidence

4.5 ✍️ Editor

✍️ bumetric analysis

“

HelloFresh: Meal Kit & Recipes is an Android app from HelloFresh SE in the Food & Drink category, currently rated 4.5★ across 206,984 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 77: Strong (healthy traction). For a Food & Drink app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

Loading…

idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$85K

↳ What it cost to build · not monthly revenue

Likely range $65K – $115K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~2.4y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Food & Drink complexity ×1.10	+$5K
🌐 Cross-platform reach (iOS + Android)	+$30K

Total estimate $85K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$50K

↳ What it would sell for · not monthly revenue

Marketplace range $35K – $75K · 17× MRR multiple

💸 ~0.6× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 17× MRR

👥 Estimated audience size

20.5M

Lifetime downloads (US-equivalent)

Monthly active

2.9M

Daily active

570K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Food & Drink engagement	~100 installs / rating
🔁 Food & Drink D30 retention	14%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 49/100MID TIERunderperforming peers

Revenue Strength

3.7

Product Quality

9.1

Market Position

0.0

Growth Velocity

5.0

Defensibility

6.0

Operational Safety

10.0

Founder Strength

4.5

Monetization Maturity

1.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.54★ across 206,984 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (206,984 ratings)METRIC		+$12,000
Excellent rating (4.5★)METRIC		+$2,200
Mature app (10y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: HelloFresh: Meal Kit & Recipes
Developer: HelloFresh SE
Bundle ID: com.hellofresh.androidapp
App Store URL: Open in App Store
Category: Food & Drink
Content rating: Not found
Languages: Not found

Company

Website: www.hellofresh.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $2.9K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth206,984 ratings+36% lifetimeShow 3-year history estimate ▾

Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

🚀Version Release Timeline2 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

<b>HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to your door. Take the guesswork out of meal planning and cook delicious food for you or your whole family.</b>

Perfect for busy lifestyles, our meal delivery services include everything you need to prepare your favorite meals, with many of our recipes ready in about 30 minutes. We also combine thousands of delicious, carefully curated recipes in our collection, so mealtime is never boring!

HelloFresh is as flexible as you are.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v26.23🔄 updated 0d ago📂 Food & Drink💰 Free

📅

What Worked™ · Development Pipeline

2 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-06

🔧

Shipped update — v26.19 → v26.23

→ 30 days after: reviews +157 medium · co-occurring

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +157 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for HelloFresh: Meal Kit & Recipes: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →