📊 1.2M Android Apps Tracked Updated 4 min ago ⚡ Revenue Forecasts
Create Account 🔑 Sign In
Home ⚡ Optimize
58
BU Score
Solid

Similo: The Card Game

4.1 ✍️ Editor
✍️ BU Analytics Review

Similo: The Card Game is an Android app from Horrible Guild in the Board category, currently rated 4.1★ across 230 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 58Solid (established niche player). For a Board app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($1.99)METRIC
+$2,800
Good rating (4.1★)METRIC
+$800
Established app (5y old)METRIC
+$800
Early-stage install base (230 ratings)METRIC
+$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v1.7.1🔄 updated 6mo ago📂 Board💰 Free💎 IAP $1.99 - $5.49 per item🚀 Launched 2020 (5y old)

📝 About this app

ATTENTION: online services for our digital board games are temporarily suspended starting September 30th because our provider GameSparks is ceasing operation. We are working on a new, better online integration which will be online in the next few months and available in an update. Meanwhile, all offline modes are fully operational.

The official adaptation of Similo, the critically acclaimed cooperative guessing game illustrated by world famous artist Naïade. Play together with players from all over the world Online or locally with your friends in Local Pass & Play mode!

Similo: Animals is included! Play with 30 cards including Horse, Rabbit, Cat, Wolf, Deer, and many others: all your favorite pets from the farm, the forest, and more.

Similo: Fables and Similo: History are also available as in-app purchases, with more decks coming soon, and remember: you can also combine your decks for maximum fun!

In Similo, you have five rounds to help the other players find the secret card among the twelve shown. Play more characters as clues, to suggest similarities or differences with the secret card.

After each clue, the other players must discard 1 or more characters from the roster. If they discard the secret card, you all lose! But, if the secret card is the only one left, you all win!

HOW TO PLAY

One player acts as the Clue Giver, the other players will be the Guessers. During their turn, the Clue Giver must play 1 Character from their hand as a clue, suggesting if they have something in common or something different from the secret character.

Then, the Guesser(s) must discard an increasing number of characters (1 on the first round, 2 on the second, and so on). If they remove the Secret Card, the game ends immediately and you all lose. If the Secret Card is the only one left at the end of the fifth round, you all win!

PASS & PLAY AND ONLINE MULTIPLAYER MODES
Play with your friends with the local pass and play mode, or join games with players from all over the world with online multiplayer!

• The wonderful art of the card game by Naïade, fleshed out and digitally enhanced
• Social deduction gameplay, try to decrypt the minds of your friends and create the perfect clues
• Local Pass & Play Mode for 2 to infinite players, the perfect party game
• Online Multiplayer Mode! Join 1 on 1 matches with people from all over the world

To find more information about Horrible Guild, please go to https://www.horribleguild.com
Having an issue? Looking for support? Please contact us: https://www.horribleguild.com/customercare/
You can follow us on Facebook, Twitter, Instagram, YouTube, and Twitch!
Facebook: https://www.facebook.com/horribleguild/
Twitter: https://twitter.com/horribleguild
Instagram: https://www.instagram.com/horribleguild/
YouTube: https://www.youtube.com/c/horribleguild
Twitch https://www.twitch.tv/horribleguild

Languages available: English, Italian, German, Spanish, and French.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Similo: The Card Game
Developer
Horrible Guild
Bundle ID
com.horriblegames.similo
App Store URL
Open in App Store
Category
Board
Content rating
Not found
Languages
Not found

Company

Website
www.horribleguild.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$3.1K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
$1.99 - $5.49 per item

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
📈Ratings growth230 ratings+68% lifetimeShow 3-year history estimate ▾May 2023Dec 2024May 2026
Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
BU Analytics
Browse BU Analytics
📚 All 55,000+ Books 🜍 Alchemy & Hermeticism 🔮 Magic & Ritual 🌙 Witchcraft & Paganism Astrology & Cosmology 🃏 Divination & Tarot 📜 Board ✡️ Kabbalah & Jewish Mysticism 🕉️ Mysticism & Contemplation 🕊️ Theosophy & Anthroposophy 🏛️ Freemasonry & Secret Societies 👻 Spiritualism & Afterlife 📖 Sacred Texts & Gnosticism 👁️ Supernatural & Occult Fiction 🧘 Spiritual Development 📚 Esoteric History & Biography
BU Analytics
📑 Collections 📤 Upload Your Book
Account
🔑 Sign In Create Account
Info
About BU Analytics