
58
BU Score
Solid
Similo: The Card Game
✍️ BU Analytics Review
“
Similo: The Card Game is an Android app from Horrible Guild in the Board category, currently rated 4.1★ across 230 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 58 — Solid (established niche player). For a Board app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($1.99)METRIC | +$2,800 | |
| Good rating (4.1★)METRIC | +$800 | |
| Established app (5y old)METRIC | +$800 | |
| Early-stage install base (230 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v1.7.1🔄 updated 6mo ago📂 Board💰 Free💎 IAP $1.99 - $5.49 per item🚀 Launched 2020 (5y old)
📝 About this app
ATTENTION: online services for our digital board games are temporarily suspended starting September 30th because our provider GameSparks is ceasing operation. We are working on a new, better online integration which will be online in the next few months and available in an update. Meanwhile, all offline modes are fully operational.
The official adaptation of Similo, the critically acclaimed cooperative guessing game illustrated by world famous artist Naïade. Play together with players from all over the world Online or locally with your friends in Local Pass & Play mode!
Similo: Animals is included! Play with 30 cards including Horse, Rabbit, Cat, Wolf, Deer, and many others: all your favorite pets from the farm, the forest, and more.
Similo: Fables and Similo: History are also available as in-app purchases, with more decks coming soon, and remember: you can also combine your decks for maximum fun!
In Similo, you have five rounds to help the other players find the secret card among the twelve shown. Play more characters as clues, to suggest similarities or differences with the secret card.
After each clue, the other players must discard 1 or more characters from the roster. If they discard the secret card, you all lose! But, if the secret card is the only one left, you all win!
HOW TO PLAY
One player acts as the Clue Giver, the other players will be the Guessers. During their turn, the Clue Giver must play 1 Character from their hand as a clue, suggesting if they have something in common or something different from the secret character.
Then, the Guesser(s) must discard an increasing number of characters (1 on the first round, 2 on the second, and so on). If they remove the Secret Card, the game ends immediately and you all lose. If the Secret Card is the only one left at the end of the fifth round, you all win!
PASS & PLAY AND ONLINE MULTIPLAYER MODES
Play with your friends with the local pass and play mode, or join games with players from all over the world with online multiplayer!
• The wonderful art of the card game by Naïade, fleshed out and digitally enhanced
• Social deduction gameplay, try to decrypt the minds of your friends and create the perfect clues
• Local Pass & Play Mode for 2 to infinite players, the perfect party game
• Online Multiplayer Mode! Join 1 on 1 matches with people from all over the world
To find more information about Horrible Guild, please go to https://www.horribleguild.com
Having an issue? Looking for support? Please contact us: https://www.horribleguild.com/customercare/
You can follow us on Facebook, Twitter, Instagram, YouTube, and Twitch!
Facebook: https://www.facebook.com/horribleguild/
Twitter: https://twitter.com/horribleguild
Instagram: https://www.instagram.com/horribleguild/
YouTube: https://www.youtube.com/c/horribleguild
Twitch https://www.twitch.tv/horribleguild
Languages available: English, Italian, German, Spanish, and French.
The official adaptation of Similo, the critically acclaimed cooperative guessing game illustrated by world famous artist Naïade. Play together with players from all over the world Online or locally with your friends in Local Pass & Play mode!
Similo: Animals is included! Play with 30 cards including Horse, Rabbit, Cat, Wolf, Deer, and many others: all your favorite pets from the farm, the forest, and more.
Similo: Fables and Similo: History are also available as in-app purchases, with more decks coming soon, and remember: you can also combine your decks for maximum fun!
In Similo, you have five rounds to help the other players find the secret card among the twelve shown. Play more characters as clues, to suggest similarities or differences with the secret card.
After each clue, the other players must discard 1 or more characters from the roster. If they discard the secret card, you all lose! But, if the secret card is the only one left, you all win!
HOW TO PLAY
One player acts as the Clue Giver, the other players will be the Guessers. During their turn, the Clue Giver must play 1 Character from their hand as a clue, suggesting if they have something in common or something different from the secret character.
Then, the Guesser(s) must discard an increasing number of characters (1 on the first round, 2 on the second, and so on). If they remove the Secret Card, the game ends immediately and you all lose. If the Secret Card is the only one left at the end of the fifth round, you all win!
PASS & PLAY AND ONLINE MULTIPLAYER MODES
Play with your friends with the local pass and play mode, or join games with players from all over the world with online multiplayer!
• The wonderful art of the card game by Naïade, fleshed out and digitally enhanced
• Social deduction gameplay, try to decrypt the minds of your friends and create the perfect clues
• Local Pass & Play Mode for 2 to infinite players, the perfect party game
• Online Multiplayer Mode! Join 1 on 1 matches with people from all over the world
To find more information about Horrible Guild, please go to https://www.horribleguild.com
Having an issue? Looking for support? Please contact us: https://www.horribleguild.com/customercare/
You can follow us on Facebook, Twitter, Instagram, YouTube, and Twitch!
Facebook: https://www.facebook.com/horribleguild/
Twitter: https://twitter.com/horribleguild
Instagram: https://www.instagram.com/horribleguild/
YouTube: https://www.youtube.com/c/horribleguild
Twitch https://www.twitch.tv/horribleguild
Languages available: English, Italian, German, Spanish, and French.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Similo: The Card Game
- Developer
- Horrible Guild
- Bundle ID
- com.horriblegames.similo
- App Store URL
- Open in App Store
- Category
- Board
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.horribleguild.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.1K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $1.99 - $5.49 per item
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth230 ratings+68% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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