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Happy Color®: Color by Number

84
Quality Score
Excellent

Happy Color®: Color by Number

High confidence
4.6 ✍️ Editor
✍️ bumetric analysis

Happy Color® occupies the highly competitive digital coloring book niche, directly competing with other "color by number" apps like Pixel Art and Colorfy, aiming for users seeking relaxation and creative expression. The substantial user rating, backed by millions of individual reviews, signals strong, sustained traction and indicates this app is firmly in a mature growth stage, having achieved significant market penetration. As a free app, its revenue model likely relies heavily on in-app purchases for premium content (e.g., exclusive art packs, ad removal) and a robust ad monetization strategy. In this category, the typical upgrade path involves offering a subscription or one-time purchase to unlock an ad-free experience and access to a wider, higher-quality art library, with a common IAP split favoring subscriptions for recurring revenue over individual content unlocks.

BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast
● Right now
$7.3K
per month
12-mo forecast
$7.6K – $15.9K
per month
24-mo forecast
$9.4K – $28.2K
per month
MID tier
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$115K
What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~1.3y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱MVP baseline (design + 1-store ship)+$28K
📱5 unique screens × $4.5K+$22K
Board complexity ×1.50+$25K
🌐Cross-platform reach (iOS + Android)+$41K
Total estimate$115K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$125K
What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 15× MRR multiple
💸~1.1× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺Ad-supported base15× MRR
★ rating ≥ 4.4 (solid)+8%
🏷Board category multiple-12%
Mature user base (1M+ ratings)+8%
Final multiple15× MRR
👥 Estimated audience size
535.5M
Lifetime downloads (US-equivalent)
Monthly active
53.5M
Daily active
13.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲Board engagement~140 installs / rating
🔁Board D30 retention10%
📍DAU / MAU stickiness0.25
DAU / MAU24% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷Category contextBoard
📦Tiny game bundle→ Native 2D engine
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$7.3K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$7.0K – $11.6K
12 months
$7.6K – $15.9K
24 months
$9.4K – $28.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 47/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
5.0
Product Quality
9.2
Revenue Strength
3.9
Monetization Maturity
1.0
Defensibility
3.5
Market Position
0.0
Operational Safety
10.0
  • 💰 Revenue: Modest — $5K - $10K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.59★ across 3,825,250 reviews — exceptional (top 1% in category).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $131K-$234K. Portfolio play ($11K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (3,825,250 ratings)METRIC
+$12,000
Excellent rating (4.6★)METRIC
+$2,200
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Happy Color®: Color by Number
Developer
X-FLOW
Bundle ID
com.pixel.art.coloring.color.number
App Store URL
Open in App Store
Category
Board
Content rating
Not found
Languages
Not found

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$7.3K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Happy Color® is the ultimate color by number zen experience, loved by millions of users worldwide! Discover over 40,000 FREE high‑quality coloring pages in one app. From nature, animals, and mandalas to unique Disney scenes and original art coloring, there’s something for everyone.

Whether you’re looking for zen and relaxation, stress relief, or art therapy, adult coloring with Happy Color® is the perfect way to unwind. Just tap to paint by numbers and watch your drawings come to life – anytime, anywhere.

Reasons to download Happy Color®

FIND PICTURES YOU LOVE… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v2.21.6🔄 updated 0d ago📂 Board💰 Free
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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Happy Color®: Color by Number: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by X-FLOW

View all →
📦 Portfolio summaryINDIE studio
2apps·$11K/mocombined
Lead-app heavy — top app contributes 65%

Similar apps in Board

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 3,825,250 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does Happy Color® make per month?
Based on our ML-calibrated revenue forecast, Happy Color® earns approximately $7.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Happy Color®?
Browse the full Board category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Happy Color®?
Happy Color® is published by X-FLOW on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Happy Color®'s BU Score?
Happy Color® has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.