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Halloween Makeup Salon

42
Quality Score
Emerging

Halloween Makeup Salon

Medium confidence
2.8 Google Play rating
✍️ Bumetric analysis
“

Halloween Makeup Salon is an Android app from Kaufcom Games Apps Widgets in the Casual category, currently rated 2.8β˜… across 603 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 42: Emerging (early traction worth watching). For a Casual app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

πŸ’° Monthly revenue Β· now vs forecast
● Right now
$5.0K
per month
β†’
12-mo forecast
$5.2K – $10.8K
per month
β†’
24-mo forecast
$6.4K – $19.2K
per month
MID tier
πŸ’‘ Grow this revenue
Free AI audit of this app’s store listing
  • Title & subtitle keyword fit
  • Description hook & conversion structure
  • Screenshots, ratings, reviews strategy
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Typical impact: +2-5Γ— organic installs
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πŸ“Š Performance Tracking LIVE

1 snapshots on record
idle
0%
Rating
2.8
Reviews
603 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
1
since Sep 2026
ONE-TIME Β· BUILD πŸ’° Estimated build cost
$175K
↳ What it cost to build Β· not monthly revenue
Likely range $130K – $235K
$25K Β· MVP floor $100K Β· indie scale $500K+ Β· studio build
πŸ“ˆ Pays back in ~2.9y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age Γ— team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
πŸ“± 5 unique screens Γ— $4.5K +$22K
βš™ Casual complexity Γ—1.50 +$25K
🌐 Cross-platform reach (iOS + Android) +$41K
βš™ 10.0y maintenance Γ— ~1-person team +$59K
Total estimate $175K
ONE-TIME Β· EXIT VALUE πŸ’΅ Estimated acquisition value
$50K
↳ What it would sell for Β· not monthly revenue
Marketplace range $40K – $75K Β· 11Γ— MRR multiple
πŸ’Έ ~0.3Γ— build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
πŸ“Ί Ad-supported base 15Γ— MRR
πŸ“… 10.0y proven track record +20%
⭐ β˜… rating < 3.5 (weak) -18%
🏷 Casual category multiple -22%
⭐ Small user base (<1K ratings) -8%
Final multiple 11Γ— MRR
πŸ‘₯ Estimated audience size
92K
Lifetime downloads (US-equivalent)
Monthly active
2.8K
Daily active
980

Synthetic estimate from ratings Γ— category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent β€” true global audience can be 5-10Γ— larger for international apps. Full math + source list on /methodology.

How we sized it
πŸ“² Casual engagement ~220 installs / rating
πŸ“… 10.0y of rating accumulation -30%
πŸ” Casual D30 retention 6%
πŸ“ DAU / MAU stickiness 0.35
DAU / MAU 35% sticky
πŸ›  Estimated tech stack
πŸ€–
Native Android (Kotlin)
Medium confidence Β· 55%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries β€” for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷 Category context Casual
πŸ“¦ Tiny game bundle β†’ Native 2D engine
πŸ’€ Maintenance status
Active
15%
Last shipped 2026-08-21 Β· 36 days ago
0 Β· Active 50 Β· At risk 100 Β· Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee β€” a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
πŸ“… 36 days since last update Healthy release cadence
Verdict Active
πŸ”¬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$5.0K/mo Β· ML-estimated from 234 triggers
Growth rate
+4.0% MoM Β· MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon β€” typical noise band Β±25% at 6mo.. Ranges widen with horizon β€” distant futures carry more uncertainty.
πŸ“Š

BU Investment Matrix

Below median Β· 45/100MID TIERunderperforming peers
RevenueQualityMarketGrowthMoatSafetyFounderMonetiz.
Revenue Strength
3.7
Product Quality
4.0
Market Position
0.0
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
8.0
Founder Strength
6.7
Monetization Maturity
1.0
  • πŸ’° Revenue: Modest β€” $3K - $7K/mo Β· MID tier Β· medium confidence, trajectory unclear.
  • ⭐ Quality: 2.83β˜… across 603 reviews β€” weak β€” significant quality concerns.
  • πŸ“ Market: Not yet charting in any of the 9 monitored markets.
  • πŸ“ˆ Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Moderate β€” no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge β€” otherwise crowded segment.
πŸ’΅ For acquirers: Estimated asking range 18-32Γ— monthly = $90K-$160K. Portfolio play ($15K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals β€” no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

πŸ’° Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
πŸ”¬Forecast Breakdown β€” Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Below-average rating (2.8β˜…)METRIC
βˆ’$1,500
Mature app (9y old)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
Early-stage install base (603 ratings)METRIC
+$400
METRIC = structural app data Β· REVIEW = mined from user reviews Β· βœ“ VERIFIED = Stripe-verified anchor (TrustMRR)

πŸ“ˆ Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know β€” and don't β€” about this app and its company.

Identification

App name
Halloween Makeup Salon
Developer
Kaufcom Games Apps Widgets
Bundle ID
com.kauf.halloweenmakeupsalon
App Store URL
Open in App Store
Category
Casual
Content rating
Not found
Languages
Not found

Company

Website
www.kauf.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Reported revenue signal / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
Model estimate / mo
$5.0K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" β€” additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

πŸ“ About this app

Step into the world of spooky transformation and design your very own monster models for the ultimate costume party! πŸ§›β€β™€οΈ

Halloween Make-up Salon brings you into the perfect mood by allowing you to style vampires and zombies exactly as you wish. Start in the spa section to treat their skin, then move to the makeup section to choose from scary contact lenses, colorful eye shadows, and lipsticks. Complete the look in the frightening fashion dress-up area with unique clothing, hairstyles, and accessories to create the most mysterious monster girls. πŸŽƒβœ¨

Features:… View full description on the official store β†’
App Specs
πŸ” Own this app? Claim & verify MRR β†’
πŸ”– v23.2.8πŸ”„ updated 1mo agoπŸ“‚ CasualπŸ’° FreeπŸ“Ί Ad-supportedπŸš€ Launched 2016 (9y old)
πŸ””

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πŸ“ Description

95
BU Score Β· Transcendent
Full revenue analysis
Read the article-style breakdown for Halloween Makeup Salon: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive β†’

More by Kaufcom Games Apps Widgets

View all β†’
πŸ“¦ Portfolio summaryMEGA studio
147appsΒ·$30.1M/mocombined
βœ“ Diversified β€” top app contributes 10%; risk spread across portfolio

Similar apps in Casual

About this analysis
ZCAnalyzed by Zakhar Chumak Β· founder, BumetricΒ·Full methodologyΒ·Medium confidence

Why medium confidence: 603 ratings Β· no founder-verified revenue (model estimate only).

❓ Frequently Asked Questions

10 answers Β· auto-generated from this app's public data
How much does Halloween Makeup Salon make per month?β–΄
Based on our ML-calibrated revenue forecast, Halloween Makeup Salon earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Halloween Makeup Salon profitable?β–΄
With estimated build cost $175K and monthly revenue $5.0K, Halloween Makeup Salon looks break-even-grade β€” payback period sits around 2.9 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Halloween Makeup Salon have?β–΄
Estimated audience: ~92K lifetime downloads, ~2K monthly active users, and ~980 daily active users. Derived from ratings count Γ— category installs-per-rating Γ— age decay. US-storefront-equivalent β€” global audience can be 5-10Γ— larger for internationally-distributed apps.
What apps are like Halloween Makeup Salon?β–΄
Browse the full Casual category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Halloween Makeup Salon built with?β–΄
Our heuristic places Halloween Makeup Salon on the Native Android (Kotlin) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Halloween Makeup Salon still actively maintained?β–΄
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Halloween Makeup Salon sell for?β–΄
Estimated acquisition value: $50K (marketplace range $40K – $75K). Calculated as 11Γ— monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Halloween Makeup Salon last updated?β–΄
Halloween Makeup Salon last shipped a new version on 2026-08-21 β€” 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Halloween Makeup Salon?β–΄
Halloween Makeup Salon is published by Kaufcom Games Apps Widgets on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Halloween Makeup Salon's BU Score?β–΄
Halloween Makeup Salon has a BU Score of 42/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.