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Period Tracker and Calendar

82
Quality Score
Excellent

Period Tracker and Calendar

High confidence
4.9 Google Play rating
✍️ Bumetric analysis
“

Period Tracker and Calendar is an Android app from SimpleInnovation in the Medical category, currently rated 4.9β˜… across 557,725 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 82: Excellent (strong product-market fit). For a Medical app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

πŸ’° Monthly revenue Β· now vs forecast
● Right now
$700K
per month
β†’
12-mo forecast
$741K – $1141K
per month
β†’
24-mo forecast
$886K – $1645K
per month
BIG tier
πŸ’‘ Grow this revenue
Free AI audit of this app’s store listing
  • Title & subtitle keyword fit
  • Description hook & conversion structure
  • Screenshots, ratings, reviews strategy
Run free AI audit β†’
Typical impact: +2-5Γ— organic installs
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πŸ“Š Performance Tracking LIVE

5 snapshots on record
idle
0%
Rating
4.9
Reviews
557,725 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
5
since May 2026
ONE-TIME Β· BUILD πŸ’° Estimated build cost
$210K
↳ What it cost to build Β· not monthly revenue
Likely range $160K – $285K
$25K Β· MVP floor $100K Β· indie scale $500K+ Β· studio build
πŸ“ˆ Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age Γ— team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
πŸ“± 5 unique screens Γ— $4.5K +$22K
πŸ’Ž In-app purchase plumbing +$9K
βš™ Medical complexity Γ—1.55 +$32K
🌐 Cross-platform reach (iOS + Android) +$50K
βš™ 11.1y maintenance Γ— ~1-person team +$66K
Total estimate $210K
ONE-TIME Β· EXIT VALUE πŸ’΅ Estimated acquisition value
$32.0M
↳ What it would sell for Β· not monthly revenue
Marketplace range $24.0M – $41.5M Β· 45Γ— MRR multiple
πŸ’Έ ~152Γ— return on build cost

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
πŸ’Ž IAP / freemium model base 28Γ— MRR
πŸ“… 11.1y proven track record +20%
⭐ β˜… rating β‰₯ 4.7 (premium) +15%
🏷 Medical category multiple +12%
⭐ Mature user base (100K+ ratings) +5%
Final multiple 45Γ— MRR
πŸ‘₯ Estimated audience size
21.0M
Lifetime downloads (US-equivalent)
Monthly active
2.4M
Daily active
470K

Synthetic estimate from ratings Γ— category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent β€” true global audience can be 5-10Γ— larger for international apps. Full math + source list on /methodology.

How we sized it
πŸ“² Medical engagement ~55 installs / rating
πŸ“… 11.1y of rating accumulation -30%
πŸ” Medical D30 retention 25%
πŸ“ DAU / MAU stickiness 0.20
DAU / MAU 20% sticky
πŸ›  Estimated tech stack
πŸ€–
Native Android (Kotlin)
High confidence Β· 80%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries β€” for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷 Category context Medical
πŸ“¦ Compact Android bundle β†’ Native Kotlin
πŸ’€ Maintenance status
Active
5%
Last shipped 2026-08-31 Β· 26 days ago
0 Β· Active 50 Β· At risk 100 Β· Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee β€” a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
πŸ“… 26 days since last update Active development
Verdict Active
πŸ”¬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$700K/mo Β· ML-estimated from 234 triggers
Growth rate
+2.5% MoM Β· BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon β€” typical noise band Β±15% at 6mo.. Ranges widen with horizon β€” distant futures carry more uncertainty.
πŸ“Š

BU Investment Matrix

Mixed signals Β· 61/100BIG TIERcompetitive but cautious
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
4.5
Product Quality
9.7
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
8.5
Market Position
0.0
Operational Safety
10.0
  • πŸ’° Revenue: Healthy β€” $280K - $1540K/mo Β· BIG tier Β· medium-low confidence, trajectory unclear.
  • ⭐ Quality: 4.86β˜… across 557,725 reviews β€” exceptional (top 1% in category).
  • πŸ“ Market: Not yet charting in any of the 9 monitored markets.
  • πŸ“ˆ Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low β€” no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
πŸ’΅ For acquirers: Estimated asking range 18-32Γ— monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals β€” no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

πŸ’° Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
πŸ”¬Forecast Breakdown β€” Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (557,725 ratings)METRIC
+$12,000
Excellent rating (4.9β˜…)METRIC
+$2,200
Mature app (11y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data Β· REVIEW = mined from user reviews Β· βœ“ VERIFIED = Stripe-verified anchor (TrustMRR)

πŸ“ˆ Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know β€” and don't β€” about this app and its company.

Identification

App name
Period Tracker and Calendar
Developer
SimpleInnovation
Bundle ID
com.lbrc.PeriodCalendar
App Store URL
Open in App Store
Category
Medical
Content rating
Not found
Languages
Not found

Company

Website
simpleinnovation.us
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Reported revenue signal / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
Model estimate / mo
$700K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
$1.99 - $69.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
πŸš€Update Frequency Β· Releases per Quarter4 releases tracked
22Q2 2026Q3 2026
πŸš€Version Release Timeline4 releases tracked
v12.5.1May 2026v12.7.2Jun 2026v12.7.6Jul 2026v13.2.0Sep 2026
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" β€” additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

πŸ“ About this app

🌸 Period Tracker and Calendar β€” smart period, ovulation, fertility & pregnancy tracker

Period Tracker and Calendar is an easy-to-use app for tracking periods, ovulation, fertile days, pregnancy, PMS symptoms, hormonal health, and reproductive wellness. Whether you want to understand your menstrual cycle, plan pregnancy, avoid pregnancy, monitor fertility, or simply stay informed about your reproductive health, Period Tracker & Calendar supports you at every stage πŸ’—β€¦ View full description on the official store β†’
App Specs
πŸ” Own this app? Claim & verify MRR β†’
πŸ”– v13.2.0πŸ”„ updated 3w agoπŸ“‚ MedicalπŸ’° FreeπŸ“Ί Ad-supportedπŸ’Ž IAP $1.99 - $69.99 per itemπŸš€ Launched 2015 (11y old)
πŸ“…

What Workedβ„’ Β· Development Pipeline

5 EVENTS TRACKED
Detected changes in this app over its tracked lifetime β€” each event links cause (what changed) to effect (what moved). Sorted newest first.See full history β†’Version history β†’
2026-09
πŸ“Έ
Refreshed store screenshots β€” 8 of 8 updated
2026-08
πŸ”§
Shipped update β€” v12.7.6 β†’ v13.2.0
β†’ 30 days after: reviews +2,247 high confidence
2026-06
πŸ”§
Shipped update β€” v12.7.2 β†’ v12.7.6
β†’ 30 days after: reviews +1,698 high confidence
2026-06
πŸ”§
Shipped update β€” v12.5.1 β†’ v12.7.2
β†’ 30 days after: reviews +4,119 medium Β· co-occurring
2026-05
πŸš€
First tracked snapshot β€” initial data captured
β†’ 30 days after: reviews +2,421 high confidence
πŸ“Έ

Store Page History

8 SCREENSHOT CHANGES
Every time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2026-05-09
Now
2026-09-21
Slot 2
2 ver.
2026-05-09
Now
2026-09-21
Slot 3
2 ver.
2026-05-09
Now
2026-09-21
Slot 4
2 ver.
2026-05-09
Now
2026-09-21
Slot 5
2 ver.
2026-05-09
Now
2026-09-21
Slot 6
2 ver.
2026-05-09
Now
2026-09-21
πŸ””

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πŸ“ Description

95
BU Score Β· Transcendent
Full revenue analysis
Read the article-style breakdown for Period Tracker and Calendar: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive β†’

More by SimpleInnovation

View all β†’
πŸ“¦ Portfolio summaryBIG studio
5appsΒ·$1.9M/mocombined
Lead-app heavy β€” top app contributes 63%

Similar apps in Medical

About this analysis
ZCAnalyzed by Zakhar Chumak Β· founder, BumetricΒ·Full methodologyΒ·High confidence

Why high confidence: 557,725 ratings Β· no founder-verified revenue (model estimate only).

❓ Frequently Asked Questions

10 answers Β· auto-generated from this app's public data
How much does Period Tracker and Calendar make per month?β–΄
Based on our ML-calibrated revenue forecast, Period Tracker and Calendar earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Period Tracker and Calendar profitable?β–΄
With estimated build cost $210K and monthly revenue $700K, Period Tracker and Calendar looks highly profitable β€” pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Period Tracker and Calendar have?β–΄
Estimated audience: ~21.0M lifetime downloads, ~2.4M monthly active users, and ~470K daily active users. Derived from ratings count Γ— category installs-per-rating Γ— age decay. US-storefront-equivalent β€” global audience can be 5-10Γ— larger for internationally-distributed apps.
What apps are like Period Tracker and Calendar?β–΄
Browse the full Medical category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Period Tracker and Calendar built with?β–΄
Our heuristic places Period Tracker and Calendar on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Period Tracker and Calendar still actively maintained?β–΄
Maintenance status: Active (5% abandonment risk). Last shipped version was 26 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Period Tracker and Calendar sell for?β–΄
Estimated acquisition value: $32.0M (marketplace range $24.0M – $41.5M). Calculated as 45Γ— monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Period Tracker and Calendar last updated?β–΄
Period Tracker and Calendar last shipped a new version on 2026-08-31 β€” less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Period Tracker and Calendar?β–΄
Period Tracker and Calendar is published by SimpleInnovation on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Period Tracker and Calendar's BU Score?β–΄
Period Tracker and Calendar has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.