The Moon Calendar
57
Quality Score
Solid
The Moon Calendar
Medium confidence
✍️ bumetric analysis
“
The Moon Calendar is an Android app from Laura Haworth in the Productivity category, currently rated 4.2★ across 1,017 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 57: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Productivity complexity ×1.10 | +$5K |
| 🌐 Cross-platform reach (iOS + Android) | +$35K |
Total estimate
$100K
👥 Estimated audience size
76K
Lifetime downloads (US-equivalent)
Monthly active
22K
Daily active
10K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.6
Product Quality
7.6
Revenue Strength
3.7
Monetization Maturity
4.0
Defensibility
6.2
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.24★ across 1,017 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (1,017 ratings)METRIC | +$1,500 | |
| Good rating (4.2★)METRIC | +$800 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Moon Calendar
- Developer
- Laura Haworth
- Bundle ID
- com.mandalasapp.mooncalendar
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.mooncalendarapp.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $414/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $7.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,017 ratings+89% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Moon Calendar is a productivity tool to help you organize and align your life, and manifest your highest intentions using the Moon's cycles.
The free version includes:
Δ Personalized lunar calendar, customized to your time zone, location and birth chart
Δ Daily horoscope and guidance on aligning your life with the Moon's cycles
Δ Daily moon info (sun or rising sign, moon sign, phase, illumination, void of course, eclipses and more)
Δ Moon-aligned rituals and self-care suggestions
Δ Track your natal lunar transits based on your birth chart - your own personal moon cycle… View full description on the official store →
The free version includes:
Δ Personalized lunar calendar, customized to your time zone, location and birth chart
Δ Daily horoscope and guidance on aligning your life with the Moon's cycles
Δ Daily moon info (sun or rising sign, moon sign, phase, illumination, void of course, eclipses and more)
Δ Moon-aligned rituals and self-care suggestions
Δ Track your natal lunar transits based on your birth chart - your own personal moon cycle… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v3.5.3🔄 updated 0d ago📂 Productivity💰 Free💎 IAP $7.99 per item
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The Moon Calendar: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Productivity
About this analysis
Why medium confidence: 1,017 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does The Moon Calendar make per month?▴
Based on our ML-calibrated revenue forecast, The Moon Calendar earns approximately $413/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like The Moon Calendar?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The Moon Calendar?▴
The Moon Calendar is published by Laura Haworth on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Moon Calendar's BU Score?▴
The Moon Calendar has a BU Score of 57/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.