My London
60
Quality Score
Solid
✍️ Bumetric analysis
“
My London is an Android app from Reach plc in the News & Magazines category, currently rated 4.5★ across 994 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 60: Solid (established niche player). For a News & Magazines app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
1 snapshots on record
Rating
4.5
Reviews
994 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
1
since Sep 2026
ONE-TIME · BUILD
💰 Estimated build cost
$170K
↳ What it cost to build · not monthly revenue
Likely range $130K – $230K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ News & Magazines complexity ×1.20 | +$11K |
| 🌐 Cross-platform reach (iOS + Android) | +$39K |
| ⚙ 9.9y maintenance × ~1-person team | +$59K |
Total estimate
$170K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 32× MRR multiple
💸
~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 9.9y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News & Magazines category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
32× MRR
👥 Estimated audience size
83K
Lifetime downloads (US-equivalent)
Monthly active
6.5K
Daily active
2.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News & Magazines engagement | ~120 installs / rating |
| 📅 9.9y of rating accumulation | -30% |
| 🔁 News & Magazines D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | News & Magazines |
| 📦 Compact Android bundle | → Native Kotlin |
💀 Maintenance status
Active
15%
Last shipped 2026-08-13 · 41 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 41 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 58/100MID TIERcompetitive build-outGrowth Velocity
5.0
Founder Strength
6.3
Product Quality
6.3
Revenue Strength
3.7
Monetization Maturity
5.0
Defensibility
10.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.52★ across 994 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.5★)METRIC | +$2,200 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (994 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My London
- Developer
- Reach plc
- Bundle ID
- com.mirror.getwestlondon
- App Store URL
- Open in App Store
- Category
- News & Magazines
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.mylondon.news
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $5.49 - $39.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Introducing MyLondon: Your Ultimate London Experience
Welcome to MyLondon, your go-to app for all things London! Immerse yourself in a world of local news, entertainment, events, and more. Stay connected with the heart of the region and never miss a beat on what's happening in London and beyond. With our user-friendly interface and comprehensive coverage, you'll have your finger on the pulse of the city like never before.
Stay Informed:
Get the latest breaking news, in-depth articles, and exclusive reports right at your fingertips.… View full description on the official store →
Welcome to MyLondon, your go-to app for all things London! Immerse yourself in a world of local news, entertainment, events, and more. Stay connected with the heart of the region and never miss a beat on what's happening in London and beyond. With our user-friendly interface and comprehensive coverage, you'll have your finger on the pulse of the city like never before.
Stay Informed:
Get the latest breaking news, in-depth articles, and exclusive reports right at your fingertips.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v26.8.19🔄 updated 1mo ago📂 News & Magazines💰 Free📺 Ad-supported💎 IAP $5.49 - $39.99 per item🚀 Launched 2016 (9y old)
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My London: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Reach plc
View all →📦 Portfolio summaryMID studio
47apps·$871K/mocombined
⚠ Concentrated — top app contributes 80% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 994 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does My London make per month?▴
Based on our ML-calibrated revenue forecast, My London earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is My London profitable?▴
With estimated build cost $170K and monthly revenue $5.0K, My London looks break-even-grade — payback period sits around 2.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does My London have?▴
Estimated audience: ~83K lifetime downloads, ~6K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like My London?▴
Browse the full News & Magazines category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is My London built with?▴
Our heuristic places My London on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is My London still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would My London sell for?▴
Estimated acquisition value: $150K (marketplace range $125K – $200K). Calculated as 32× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was My London last updated?▴
My London last shipped a new version on 2026-08-13 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes My London?▴
My London is published by Reach plc on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My London's BU Score?▴
My London has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.