Catch Santa Claus In My House!
39
Quality Score
Emerging
✍️ Bumetric analysis
“
Catch Santa Claus In My House! is an Android app from Capture The Magic in the Photography category, currently rated 2.0★ across 7,140 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 39: Emerging (early traction worth watching). For a Photography app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
5 snapshots on record
Rating
2.0
Reviews
7,140 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
5
since May 2026
ONE-TIME · BUILD
💰 Estimated build cost
$185K
↳ What it cost to build · not monthly revenue
Likely range $140K – $250K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Photography complexity ×1.35 | +$20K |
| 🌐 Cross-platform reach (iOS + Android) | +$44K |
| ⚙ 9.9y maintenance × ~1-person team | +$59K |
Total estimate
$185K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 28× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 9.9y proven track record | +20% |
| ⭐ ★ rating < 3.5 (weak) | -18% |
Final multiple
28× MRR
👥 Estimated audience size
595K
Lifetime downloads (US-equivalent)
Monthly active
46K
Daily active
11K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photography engagement | ~120 installs / rating |
| 📅 9.9y of rating accumulation | -30% |
| 🔁 Photography D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.25 |
DAU / MAU
25% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Photography |
| 📦 Compact Android bundle | → Native Kotlin |
💀 Maintenance status
At risk
50%
Last shipped 2025-12-11 · 300 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 10 months since last update | Concerning gap |
Verdict
At risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.3
Product Quality
3.5
Revenue Strength
3.7
Monetization Maturity
5.0
Defensibility
8.5
Market Position
0.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 1.96★ across 7,140 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 299d ago — slow cadence.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (7,140 ratings)METRIC | +$1,500 | |
| Below-average rating (2.0★)METRIC | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Catch Santa Claus In My House!
- Developer
- Capture The Magic
- Bundle ID
- com.mobiledevelopment.lazarpesic.capturethemagic
- App Store URL
- Open in App Store
- Category
- Photography
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.capturethemagic.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.99 - $5.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Original and #1 Santa app!
He IS real! Impress your kids by showing them a picture of SANTA IN YOUR HOUSE! Give them the best gift idea that will have them running to tell their friends: “Look who we caught in our house”!
This is a must this Christmas. Plus we give you the tools to adjust and make it as realistic as possible. So much so that YOU will believe in Santa again!
Our characters are high resolution and magically, they look REAL in your photos. Create photographic PROOF for your little ‘BELIEVERS’ that Santa, The Tooth Fairy, or the Easter Bunny were in your house.… View full description on the official store →
He IS real! Impress your kids by showing them a picture of SANTA IN YOUR HOUSE! Give them the best gift idea that will have them running to tell their friends: “Look who we caught in our house”!
This is a must this Christmas. Plus we give you the tools to adjust and make it as realistic as possible. So much so that YOU will believe in Santa again!
Our characters are high resolution and magically, they look REAL in your photos. Create photographic PROOF for your little ‘BELIEVERS’ that Santa, The Tooth Fairy, or the Easter Bunny were in your house.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v5.1.0🔄 updated 10mo ago📂 Photography💰 Free📺 Ad-supported💎 IAP $0.99 - $5.99 per item🚀 Launched 2016 (9y old)
🧪
Tech & Domain Intel — capturethemagic.com
- Mail provider
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Catch Santa Claus In My House!: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Capture The Magic
View all →📦 Portfolio summaryINDIE studio
3apps·$6K/mocombined
⚠ Concentrated — top app contributes 80% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 7,140 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Catch Santa Claus In My House! make per month?▴
Based on our ML-calibrated revenue forecast, Catch Santa Claus In My House! earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Catch Santa Claus In My House! profitable?▴
With estimated build cost $185K and monthly revenue $5.0K, Catch Santa Claus In My House! looks slow ROI — payback period is around 3.1 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Catch Santa Claus In My House! have?▴
Estimated audience: ~595K lifetime downloads, ~46K monthly active users, and ~11K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Catch Santa Claus In My House!?▴
Browse the full Photography category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Catch Santa Claus In My House! built with?▴
Our heuristic places Catch Santa Claus In My House! on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Catch Santa Claus In My House! still actively maintained?▴
Maintenance status: At risk (50% abandonment risk). Last shipped version was 10 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Catch Santa Claus In My House! sell for?▴
Estimated acquisition value: $150K (marketplace range $100K – $175K). Calculated as 28× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Catch Santa Claus In My House! last updated?▴
Catch Santa Claus In My House! last shipped a new version on 2025-12-11 — 10 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Catch Santa Claus In My House!?▴
Catch Santa Claus In My House! is published by Capture The Magic on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Catch Santa Claus In My House!'s BU Score?▴
Catch Santa Claus In My House! has a BU Score of 39/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.