WhatTheFont
40
Quality Score
Emerging
WhatTheFont
by MONOTYPE
Medium confidence
✍️ bumetric analysis
“
WhatTheFont is an Android app from MONOTYPE in the Productivity category, currently rated 2.0★ across 7,882 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 40: Emerging (early traction worth watching). For a Productivity app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$746
per month
→
12-mo forecast
$653 – $2352
per month
→
24-mo forecast
$605 – $5442
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Productivity complexity ×1.10 | +$5K |
| 🌐 Cross-platform reach (iOS + Android) | +$30K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $15K · 13× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Productivity category multiple | +8% |
Final multiple
13× MRR
👥 Estimated audience size
590K
Lifetime downloads (US-equivalent)
Monthly active
175K
Daily active
78K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$746/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$635 – $1.5K
12 months
$653 – $2.4K
24 months
$605 – $5.4K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 35/100INDIE TIERlimited signalRevenue Strength
2.9
Product Quality
3.7
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.2
Operational Safety
8.0
Founder Strength
3.1
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $298 - $1866/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.05★ across 7,882 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $13K-$23K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (7,882 ratings)METRIC | +$1,500 | |
| Below-average rating (2.0★)METRIC | −$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- WhatTheFont
- Developer
- MONOTYPE
- Bundle ID
- com.monotype.whatthefont
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.myfonts.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $115/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth7,882 ratings+35% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Identify fonts in a snap! Take a photo of a design you love - WhatTheFont is a font identifier that will tell you what fonts were used.
Great for designers, crafters, anyone who loves typography, and anyone who's ever asked "what the font?!" Perfect for when you see a great design and want to identify the fonts, or when your client sends you an image but doesn’t know what fonts were used.
- Type out words in the fonts you find – enter your own text to try them out on the spot.
- Get ideas and inspiration for font options for your own projects.
- Learn the names of cool fonts.… View full description on the official store →
Great for designers, crafters, anyone who loves typography, and anyone who's ever asked "what the font?!" Perfect for when you see a great design and want to identify the fonts, or when your client sends you an image but doesn’t know what fonts were used.
- Type out words in the fonts you find – enter your own text to try them out on the spot.
- Get ideas and inspiration for font options for your own projects.
- Learn the names of cool fonts.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v3.0.14🔄 updated 0d ago📂 Productivity💰 Free
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v3.0.11 → v3.0.14
→ 30 days after: reviews +13 high confidence
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +13 high confidence
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for WhatTheFont: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
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About this analysis
Why medium confidence: 7,882 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does WhatTheFont make per month?▴
Based on our ML-calibrated revenue forecast, WhatTheFont earns approximately $746/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like WhatTheFont?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes WhatTheFont?▴
WhatTheFont is published by MONOTYPE on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is WhatTheFont's BU Score?▴
WhatTheFont has a BU Score of 40/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.