Nair Matrimony App for Kerala
46
Quality Score
Emerging
✍️ Bumetric analysis
“
Nair Matrimony App for Kerala is an Android app from Matrimony.com Limited in the Social category, currently rated 2.7★ across 4,512 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 46: Emerging (early traction worth watching). For a Social app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
1 snapshots on record
Rating
2.7
Reviews
4,512 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
1
since May 2026
🍎Also on iOS
$12.8K/mo · 22 ratings · 5.0★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$200K
↳ What it cost to build · not monthly revenue
Likely range $150K – $270K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Social complexity ×1.70 | +$35K |
| 🌐 Cross-platform reach (iOS + Android) | +$47K |
| ⚙ 10.9y maintenance × ~1-person team | +$65K |
Total estimate
$200K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 16× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 10.9y proven track record | +20% |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Social category multiple | +5% |
Final multiple
16× MRR
👥 Estimated audience size
280K
Lifetime downloads (US-equivalent)
Monthly active
32K
Daily active
17K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social engagement | ~90 installs / rating |
| 📅 10.9y of rating accumulation | -30% |
| 🔁 Social D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
54% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷 Category context | Social |
| 📦 Compact Android bundle | → Native Kotlin |
💀 Maintenance status
At risk
50%
Last shipped 2026-03-23 · 192 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 6 months since last update | Concerning gap |
Verdict
At risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.8
Product Quality
4.9
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.5
Market Position
0.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.73★ across 4,512 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 186d ago — slow cadence.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($19K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| premiumREVIEW | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (4,512 ratings)METRIC | +$1,500 | |
| Below-average rating (2.7★)METRIC | −$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nair Matrimony App for Kerala
- Developer
- Matrimony.com Limited
- Bundle ID
- com.nairmatrimony
- App Store URL
- Open in App Store
- Category
- Social
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.nairmatrimony.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to <b>Nair Matrimony</b>, the most trusted matrimony service for Nair brides and grooms. NairMatrimony offers a large number of matches from various Nair communities like Pillai, Nambiar Nair, Menon, Kiryathil, Kurup , Illam , Vilakithala Nair, Adiyodi, Anthur Nair and Vaniya Nair across the world.
Thousands of <b>Nair</b> brides and grooms from all over the world have successfully found their life partner on NairMatrimony. You too can! The Nair Matrimony app has lakhs of profiles of different Nair communities from India and abroad.… View full description on the official store →
Thousands of <b>Nair</b> brides and grooms from all over the world have successfully found their life partner on NairMatrimony. You too can! The Nair Matrimony app has lakhs of profiles of different Nair communities from India and abroad.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v11.7🔄 updated 6mo ago📂 Social💰 Free🚀 Launched 2015 (10y old)
🧪
Tech & Domain Intel — nairmatrimony.com
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Nair Matrimony App for Kerala: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Matrimony.com Limited
View all →📦 Portfolio summaryMID studio
141apps·$196K/mocombined
✓ Diversified — top app contributes 3%; risk spread across portfolio
About this analysis
Why medium confidence: 4,512 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Nair Matrimony App for Kerala make per month?▴
Based on our ML-calibrated revenue forecast, Nair Matrimony App for Kerala earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Nair Matrimony App for Kerala profitable?▴
With estimated build cost $200K and monthly revenue $5.0K, Nair Matrimony App for Kerala looks slow ROI — payback period is around 3.3 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Nair Matrimony App for Kerala have?▴
Estimated audience: ~280K lifetime downloads, ~32K monthly active users, and ~17K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Nair Matrimony App for Kerala?▴
Browse the full Social category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Nair Matrimony App for Kerala built with?▴
Our heuristic places Nair Matrimony App for Kerala on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Nair Matrimony App for Kerala still actively maintained?▴
Maintenance status: At risk (50% abandonment risk). Last shipped version was 6 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Nair Matrimony App for Kerala sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 16× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Nair Matrimony App for Kerala last updated?▴
Nair Matrimony App for Kerala last shipped a new version on 2026-03-23 — 6 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Nair Matrimony App for Kerala?▴
Nair Matrimony App for Kerala is published by Matrimony.com Limited on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Nair Matrimony App for Kerala's BU Score?▴
Nair Matrimony App for Kerala has a BU Score of 46/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.