How much does WEBTOON make per month?

Based on our ML-calibrated revenue forecast, WEBTOON earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is WEBTOON profitable?

With estimated build cost $165K and monthly revenue $700K, WEBTOON looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does WEBTOON have?

Estimated audience: ~482.0M lifetime downloads, ~27.5M monthly active users, and ~5.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like WEBTOON?

Browse the full Comics category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is WEBTOON built with?

Our heuristic places WEBTOON on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is WEBTOON still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 18 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would WEBTOON sell for?

Estimated acquisition value: $27.5M (marketplace range $20.5M – $35.5M). Calculated as 39× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was WEBTOON last updated?

WEBTOON last shipped a new version on 2026-09-09 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.

WEBTOON is published by NAVER WEBTOON on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is WEBTOON's BU Score?

WEBTOON has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

WEBTOON: Manga, Comics, Manhwa

Quality Score

Excellent

WEBTOON: Manga, Comics, Manhwa

Name: WEBTOON: Manga, Comics, Manhwa — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: WEBTOON: Manga, Comics, Manhwa revenue, WEBTOON: Manga, Comics, Manhwa app analytics, mobile app revenue estimate, Comics revenue, Android app revenue

by NAVER WEBTOON

High confidence

4.6 Google Play rating

✍️ Bumetric analysis

“

This Android app targets the digital comic and webtoon reader market, directly competing with platforms like Tapas and Lezhin Comics. With over four million ratings averaging a strong 4.6, the app demonstrates significant user satisfaction and a massive, engaged audience. This traction indicates a mature product in a sustained growth phase, having successfully captured a substantial share of its niche. Given its free monetization model, revenue likely stems from a combination of in-app purchases for premium content or early access, and potentially integrated advertising. In the digital comic category, a common monetization strategy involves a freemium model where users can read a certain amount for free, then pay for ad-free experiences, faster access to new chapters, or exclusive series. This app’s scale suggests a well-optimized conversion funnel for such IAPs.

BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

Run free AI audit →

Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

5 snapshots on record

idle

Rating

4.6

Reviews

4,591,007 reviews

Forecast Revenue / mo

$700K

Snapshots tracked

since May 2026

ONE-TIME · BUILD 💰 Estimated build cost

$165K

↳ What it cost to build · not monthly revenue

Likely range $125K – $225K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
🌐 Cross-platform reach (iOS + Android)	+$32K
⚙ 12.2y maintenance × ~1-person team	+$73K

Total estimate $165K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$27.5M

↳ What it would sell for · not monthly revenue

Marketplace range $20.5M – $35.5M · 39× MRR multiple

💸 ~167× return on build cost

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
📅 12.2y proven track record	+20%
⭐ ★ rating ≥ 4.4 (solid)	+8%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 39× MRR

👥 Estimated audience size

482.0M

Lifetime downloads (US-equivalent)

Monthly active

27.5M

Daily active

5.5M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Comics engagement	~150 installs / rating
📅 12.2y of rating accumulation	-30%
🔁 Comics D30 retention	15%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Comics
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Active

Last shipped 2026-09-09 · 18 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 18 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 60/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

4.5

Product Quality

9.2

Revenue Strength

5.8

Monetization Maturity

5.0

Defensibility

8.5

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.61★ across 4,591,007 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (4,591,007 ratings)METRIC		+$12,000
premiumREVIEW		+$2,200
Excellent rating (4.6★)METRIC		+$2,200
Mature app (12y old)METRIC		+$1,500
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: WEBTOON: Manga, Comics, Manhwa
Developer: NAVER WEBTOON
Bundle ID: com.naver.linewebtoon
App Store URL: Open in App Store
Category: Comics
Content rating: Not found
Languages: Not found

Company

Website: www.webtoons.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $700K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.29 - $199.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Update Frequency · Releases per Quarter5 releases tracked

🚀Version Release Timeline5 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Join the largest manga, comics, and manhwa community in the world with millions of fans and creators on WEBTOON!

Why you'll love WEBTOON:

- Access millions of episodes for FREE!

- Explore the world’s largest selection of webcomics spanning diverse genres like action, romance, thriller and everything in between.

- Now you can read or watch fan-favorite stories like never before with Video Episodes - anytime, anywhere, free!

- Find your next obsession in the Watch tab, where you can explore series highlights and the latest video episodes.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v3.9.12🔄 updated 2w ago📂 Comics💰 Free📺 Ad-supported💎 IAP $0.29 - $199.99 per item🚀 Launched 2014 (12y old)

📅

What Worked™ · Development Pipeline

5 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v3.9.8 → v3.9.12

→ 30 days after: reviews +26,096 medium · co-occurring

2026-07

🔧

Shipped update — v3.9.6 → v3.9.8

→ 30 days after: reviews +55,300 high confidence

2026-06

🔧

Shipped update — v3.9.4 → v3.9.6

→ 30 days after: reviews +70,374 high confidence

2026-06

🔧

Shipped update — v3.8.13 → v3.9.4

→ 30 days after: reviews +84,687 high confidence

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +43,517 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for WEBTOON: Manga, Comics, Manhwa: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →