WEBTOON: Manga, Comics, Manhwa
84
Quality Score
Excellent
WEBTOON: Manga, Comics, Manhwa
High confidence
✍️ bumetric analysis
“
This Android app targets the digital comic and webtoon reader market, directly competing with platforms like Tapas and Lezhin Comics. With over four million ratings averaging a strong 4.6, the app demonstrates significant user satisfaction and a massive, engaged audience. This traction indicates a mature product in a sustained growth phase, having successfully captured a substantial share of its niche. Given its free monetization model, revenue likely stems from a combination of in-app purchases for premium content or early access, and potentially integrated advertising. In the digital comic category, a common monetization strategy involves a freemium model where users can read a certain amount for free, then pay for ad-free experiences, faster access to new chapters, or exclusive series. This app’s scale suggests a well-optimized conversion funnel for such IAPs.
BU Score 84 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~11 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 🌐 Cross-platform reach (iOS + Android) | +$32K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$275K
↳ What it would sell for · not monthly revenue
Marketplace range $200K – $350K · 33× MRR multiple
💸
~3.1× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
33× MRR
👥 Estimated audience size
674.0M
Lifetime downloads (US-equivalent)
Monthly active
101.0M
Daily active
20.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Comics engagement | ~150 installs / rating |
| 🔁 Comics D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 62/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.9
Product Quality
9.2
Revenue Strength
5.8
Monetization Maturity
5.0
Defensibility
8.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.6★ across 4,494,537 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (4,494,537 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- WEBTOON: Manga, Comics, Manhwa
- Developer
- NAVER WEBTOON
- Bundle ID
- com.naver.linewebtoon
- App Store URL
- Open in App Store
- Category
- Comics
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.webtoons.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.4K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.29 - $199.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,494,537 ratings+31% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Join the largest manga, comics, and manhwa community in the world with millions of fans and creators on WEBTOON!
Why you'll love WEBTOON:
- Access millions of episodes for FREE!
- Explore the world’s largest selection of webcomics spanning diverse genres like action, romance, thriller and everything in between.
- Now you can read or watch fan-favorite stories like never before with Video Episodes - anytime, anywhere, free!
- Find your next obsession in the Watch tab, where you can explore series highlights and the latest video episodes.… View full description on the official store →
Why you'll love WEBTOON:
- Access millions of episodes for FREE!
- Explore the world’s largest selection of webcomics spanning diverse genres like action, romance, thriller and everything in between.
- Now you can read or watch fan-favorite stories like never before with Video Episodes - anytime, anywhere, free!
- Find your next obsession in the Watch tab, where you can explore series highlights and the latest video episodes.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v3.9.4🔄 updated 0d ago📂 Comics💰 Free📺 Ad-supported💎 IAP $0.29 - $199.99 per item
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v3.8.13 → v3.9.4
→ 30 days after: reviews +43,517 high confidence
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +43,517 high confidence
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for WEBTOON: Manga, Comics, Manhwa: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by NAVER WEBTOON
View all →📦 Portfolio summaryINDIE studio
3apps·$14K/mocombined
Lead-app heavy — top app contributes 59%
About this analysis
Why high confidence: 4,494,537 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does WEBTOON make per month?▴
Based on our ML-calibrated revenue forecast, WEBTOON earns approximately $8.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like WEBTOON?▴
Browse the full Comics category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes WEBTOON?▴
WEBTOON is published by NAVER WEBTOON on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is WEBTOON's BU Score?▴
WEBTOON has a BU Score of 84/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.