How much does Pokémon GO make per month?

Based on our ML-calibrated revenue forecast, Pokémon GO earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Pokémon GO?

Browse the full Adventure category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes Pokémon GO?

Pokémon GO is published by Niantic, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Pokémon GO's BU Score?

Pokémon GO has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Pokémon GO

Quality Score

Excellent

Pokémon GO

Name: Pokémon GO — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Pokémon GO revenue, Pokémon GO app analytics, mobile app revenue estimate, Adventure revenue, Android app revenue

by Niantic, Inc.

High confidence

3.6 ✍️ Editor

✍️ bumetric analysis

“

This adventure title carves out a unique niche in location-based augmented reality gaming, directly competing with other AR experiences like Ingress and Pikmin Bloom, but also broadly with casual mobile RPGs. The substantial user rating, combined with over fourteen million individual ratings, indicates immense and sustained user traction, positioning the app firmly in a mature growth stage with a massive, engaged user base. Despite being free-to-play, its revenue model is robust, driven by in-app purchases for items like Poké Balls, incubators, and raid passes. For adventure games in this category, successful monetization often hinges on offering convenience items or time-savers that enhance gameplay without creating a pay-to-win barrier, a strategy Pokémon GO executes effectively. This approach maximizes IAP revenue while maintaining a broad appeal for its free users.

BU Score 82 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

💡 Grow this revenue

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$195K

↳ What it cost to build · not monthly revenue

Likely range $145K – $265K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.5y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Adventure complexity ×2.10	+$65K
🌐 Cross-platform reach (iOS + Android)	+$68K

Total estimate $195K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$250K

↳ What it would sell for · not monthly revenue

Marketplace range $200K – $325K · 24× MRR multiple

💸 ~1.3× build cost (break-even+)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
⭐ ★ rating 3.5-4.0 (mixed)	-8%
🏷 Adventure category multiple	-15%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 24× MRR

👥 Estimated audience size

2152.0M

Lifetime downloads (US-equivalent)

Monthly active

258.0M

Daily active

77.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Adventure engagement	~140 installs / rating
🔁 Adventure D30 retention	12%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

Medium confidence · 55%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Adventure
📦 Tiny game bundle	→ Native 2D engine

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 56/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

3.9

Product Quality

7.3

Revenue Strength

5.8

Monetization Maturity

4.0

Defensibility

8.5

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 3.65★ across 15,374,421 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (15,374,421 ratings)METRIC		+$12,000
Mature app (10y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Pokémon GO
Developer: Niantic, Inc.
Bundle ID: com.nianticlabs.pokemongo
App Store URL: Open in App Store
Category: Adventure
Content rating: Not found
Languages: Not found

Company

Website: pokemongo.nianticlabs.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $115/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.99 - $99.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth15,374,421 ratings+17% lifetimeShow 3-year history estimate ▾

Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Join Trainers across the globe who are discovering Pokémon as they explore the world around them. Pokémon GO is the global gaming sensation that has been downloaded over 1 billion times and named “Best Mobile Game” by the Game Developers Choice Awards and “Best App of the Year” by TechCrunch.

_______________

Uncover the world of Pokémon: Explore and discover Pokémon wherever you are!

Catch more Pokémon to complete your Pokédex!

Journey alongside your Buddy Pokémon to help make your Pokémon stronger and earn rewards!

Compete in epic Gym battles and...… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v0.417.2🔄 updated 0d ago📂 Adventure💰 Free💎 IAP $0.99 - $99.99 per item

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Pokémon GO: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →