How much does Word Spells make per month?

Based on our ML-calibrated revenue forecast, Word Spells earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Word Spells profitable?

With estimated build cost $155K and monthly revenue $700K, Word Spells looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Word Spells have?

Estimated audience: ~31.5M lifetime downloads, ~2.5M monthly active users, and ~735K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Word Spells?

Browse the full Word category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Word Spells built with?

Our heuristic places Word Spells on the Native Android (Kotlin) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Word Spells still actively maintained?

Maintenance status: Slowing (30% abandonment risk). Last shipped version was 5 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Word Spells sell for?

Estimated acquisition value: $24.0M (marketplace range $18.0M – $31.5M). Calculated as 34× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Word Spells last updated?

Word Spells last shipped a new version on 2026-05-14 — 5 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Word Spells?

Word Spells is published by Malpa Games on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Word Spells's BU Score?

Word Spells has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Word Spells: Game for Adults

Quality Score

Strong

Word Spells: Game for Adults

Name: Word Spells: Game for Adults — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Word Spells: Game for Adults revenue, Word Spells: Game for Adults app analytics, mobile app revenue estimate, Word revenue, Android app revenue

by Malpa Games

High confidence

4.8 Google Play rating

✍️ Bumetric analysis

“

Word Spells: Game for Adults is an Android app from Malpa Games in the Word category, currently rated 4.8★ across 290,069 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 75: Strong (healthy traction). For a Word app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

💡 Grow this revenue

Free AI audit of this app’s store listing

Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

1 snapshots on record

idle

Rating

4.8

Reviews

290,069 reviews

Forecast Revenue / mo

$700K

Snapshots tracked

since May 2026

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in under a month at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Word complexity ×1.30	+$17K
🌐 Cross-platform reach (iOS + Android)	+$42K
⚙ 5.4y maintenance × ~1-person team	+$32K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$24.0M

↳ What it would sell for · not monthly revenue

Marketplace range $18.0M – $31.5M · 34× MRR multiple

💸 ~155× return on build cost

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
📅 5.4y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Word category multiple	-15%
⭐ Mature user base (100K+ ratings)	+5%

Final multiple 34× MRR

👥 Estimated audience size

31.5M

Lifetime downloads (US-equivalent)

Monthly active

2.5M

Daily active

735K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Word engagement	~150 installs / rating
📅 5.4y of rating accumulation	-27%
🔁 Word D30 retention	10%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

Medium confidence · 55%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Word
📦 Tiny game bundle	→ Native 2D engine

💀 Maintenance status

Slowing

30%

Last shipped 2026-05-14 · 176 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 5 months since last update

Slowing cadence

Verdict Slowing

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 62/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

5.7

Product Quality

9.6

Revenue Strength

5.8

Monetization Maturity

5.0

Defensibility

8.8

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.78★ across 290,069 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (290,069 ratings)METRIC		+$12,000
Excellent rating (4.8★)METRIC		+$2,200
Established app (5y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Word Spells: Game for Adults
Developer: Malpa Games
Bundle ID: com.openmygame.magicwordsearch
App Store URL: Open in App Store
Category: Word
Content rating: Not found
Languages: Not found

Company

Website: malpagames.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $700K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.99 - $99.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Welcome to <b>Word Spells</b> – word games free for adults! 🧡

<b>These offline puzzles are a wonderful mix of crossword and word games for adults!</b> Search for words 10 minutes a day to improve your lexical and brain skills. This is a word game with more than 5000 levels for people who want to keep their minds sharp. 🧠 Are you ready to take the challenge? 

SIMPLE GAMEPLAY

Have you played spelling games or anagrams before? It’s just as fun! <b>Drag your finger across the screen to connect letters.</b> The crossword serves as a great clue to see how many words are still to be found.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v2.52🔄 updated 5mo ago📂 Word💰 Free📺 Ad-supported💎 IAP $0.99 - $99.99 per item🚀 Launched 2021 (5y old)

🧪

Tech & Domain Intel — malpagames.com

Mail provider: Google Workspace
Tech stack: Meta (Facebook) Ads · Anthropic · Google Workspace

Derived from public RDAP + DNS TXT records (no scraping, no login).

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Word Spells: Game for Adults: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →