Shaadi.com: NRI Matrimony
75
Quality Score
Strong
Shaadi.com: NRI Matrimony
High confidence
✍️ bumetric analysis
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Shaadi.com: NRI Matrimony is an Android app from People Interactive in the Social category, currently rated 4.1★ across 453,473 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 75: Strong (healthy traction). For a Social app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
—/mo · 681 ratings · 4.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$155K
↳ What it cost to build · not monthly revenue
Likely range $115K – $210K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.7y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Social complexity ×1.70 | +$41K |
| 🌐 Cross-platform reach (iOS + Android) | +$55K |
Total estimate
$155K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 31× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 🏷 Social category multiple | +5% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
31× MRR
👥 Estimated audience size
40.5M
Lifetime downloads (US-equivalent)
Monthly active
10.0M
Daily active
5.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social engagement | ~90 installs / rating |
| 🔁 Social D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 63/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
8.3
Market Position
0.0
Growth Velocity
5.0
Defensibility
10.0
Operational Safety
10.0
Founder Strength
7.0
Monetization Maturity
4.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.13★ across 453,473 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (453,473 ratings)METRIC | +$12,000 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Good rating (4.1★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Shaadi.com: NRI Matrimony
- Developer
- People Interactive
- Bundle ID
- com.shaadi.android
- App Store URL
- Open in App Store
- Category
- Social
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.shaadi.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.5K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.49 - $10.00 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth453,473 ratings+31% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Welcome to NRI Shaadi.com ❤️
For Indians worldwide who want real compatibility — not just a match, but the right one. Shaadi.com is India's most trusted matrimony, dating, and Indian matchmaking app, home to 35 million members and 8 million success stories across the US, UK, Canada, UAE, Australia and more.
Whether you were born in Mumbai and now call New York home, or born in New Jersey and rooted in your Indian identity, Shaadi.com gets both sides of who you are. Serious Indian dating that leads somewhere real. Indian matchmaking built around harmony and compatibility, not just community.… View full description on the official store →
For Indians worldwide who want real compatibility — not just a match, but the right one. Shaadi.com is India's most trusted matrimony, dating, and Indian matchmaking app, home to 35 million members and 8 million success stories across the US, UK, Canada, UAE, Australia and more.
Whether you were born in Mumbai and now call New York home, or born in New Jersey and rooted in your Indian identity, Shaadi.com gets both sides of who you are. Serious Indian dating that leads somewhere real. Indian matchmaking built around harmony and compatibility, not just community.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v10.52.0🔄 updated 0d ago📂 Social💰 Free💎 IAP $0.49 - $10.00 per item
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
📸
Refreshed store screenshots — 7 of 8 updated
2026-06
🔧
Shipped update — v10.47.1 → v10.52.0
→ 30 days after: reviews +3,991 low · multiple changes
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +3,991 high confidence
📸
Store Page History
7 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 2
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 3
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 4
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 5
2 ver.
2 ver.
2026-05-06
2026-06-12
Slot 6
2 ver.
2 ver.
2026-05-06
2026-06-12
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Shaadi.com: NRI Matrimony: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by People Interactive
View all →📦 Portfolio summaryINDIE studio
110apps·$28K/mocombined
✓ Diversified — top app contributes 12%; risk spread across portfolio
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About this analysis
Why high confidence: 453,473 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Shaadi.com make per month?▴
Based on our ML-calibrated revenue forecast, Shaadi.com earns approximately $3.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Shaadi.com?▴
Browse the full Social category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Shaadi.com?▴
Shaadi.com is published by People Interactive on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Shaadi.com's BU Score?▴
Shaadi.com has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.