Smule: Sing, Duet & Karaoke
79
Quality Score
Strong
Smule: Sing, Duet & Karaoke
High confidence
✍️ bumetric analysis
“
Smule carves out a strong niche in social karaoke, directly competing with platforms like StarMaker and TikTok for user-generated music content, but with a specific focus on singing and duets. Its substantial rating count, coupled with a solid average rating, indicates significant user traction and a mature product. This isn't an early-stage app; it’s a well-established player with a large, active user base, signaling strong product-market fit. For music and audio apps in this category, a common monetization strategy revolves around premium subscriptions offering ad-free experiences, enhanced audio tools, and access to exclusive song libraries. Many also integrate virtual currency for gifting or unlocking specific features, providing a clear upgrade path for engaged users beyond a basic free tier.
BU Score 79 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.6y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Music & Audio complexity ×1.45 | +$26K |
| 🌐 Cross-platform reach (iOS + Android) | +$47K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 30× MRR multiple
💸
~1.7× build cost (break-even+)
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
30× MRR
👥 Estimated audience size
532.0M
Lifetime downloads (US-equivalent)
Monthly active
106.0M
Daily active
53.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Music & Audio engagement | ~130 installs / rating |
| 🔁 Music & Audio D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.50 |
DAU / MAU
50% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 60/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
8.1
Market Position
0.0
Growth Velocity
5.0
Defensibility
8.5
Operational Safety
10.0
Founder Strength
5.9
Monetization Maturity
5.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.05★ across 4,095,695 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Strong subscription moat. Hard to outcompete on retention. Better angle: free alternative with one-time purchase, or feature parity for an underserved sub-niche.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (4,095,695 ratings)METRIC | +$12,000 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Good rating (4.0★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Smule: Sing, Duet & Karaoke
- Developer
- Smule
- Bundle ID
- com.smule.singandroid
- App Store URL
- Open in App Store
- Category
- Music & Audio
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.smule.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $7.1K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.01 - $99.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,095,695 ratings+36% lifetimeShow 3-year history estimate ▾
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Sing your favorite songs, explore your voice, and enjoy karaoke your way on Smule. Record your singing, create duets, and turn every performance into something worth sharing with powerful audio and video tools.
Explore over 15 million songs across pop, rock, R&B, country, K-pop, musicals, classics, and today’s biggest hits. With scrolling lyrics and studio-quality sound, you can sing anytime, whether you’re practicing privately or performing for an audience.
Duet with singers and global artists
Singing is better together. Join duets with friends, creators, and singers around the world.… View full description on the official store →
Explore over 15 million songs across pop, rock, R&B, country, K-pop, musicals, classics, and today’s biggest hits. With scrolling lyrics and studio-quality sound, you can sing anytime, whether you’re practicing privately or performing for an audience.
Duet with singers and global artists
Singing is better together. Join duets with friends, creators, and singers around the world.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v12.9.7🔄 updated 0d ago📂 Music & Audio💰 Free📺 Ad-supported💎 IAP $0.01 - $99.99 per item
📅
What Worked™ · Development Pipeline
2 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v12.9.3 → v12.9.7
→ 30 days after: reviews −4,645 medium · co-occurring
2026-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews −4,645 high confidence
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Smule: Sing, Duet & Karaoke: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Smule
View all →📦 Portfolio summaryINDIE studio
3apps·$14K/mocombined
✓ Diversified — top app contributes 47%; risk spread across portfolio
About this analysis
Why high confidence: 4,095,695 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Smule make per month?▴
Based on our ML-calibrated revenue forecast, Smule earns approximately $7.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Smule?▴
Browse the full Music & Audio category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Smule?▴
Smule is published by Smule on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Smule's BU Score?▴
Smule has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.