How much does Step Flowers make per month?

Based on our ML-calibrated revenue forecast, Step Flowers earns approximately $500/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Step Flowers profitable?

With estimated build cost $175K and monthly revenue $500, Step Flowers looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Step Flowers have?

Estimated audience: ~39K lifetime downloads, ~790 monthly active users, and ~70 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Step Flowers?

Browse the full Personalization category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is Step Flowers built with?

Our heuristic places Step Flowers on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is Step Flowers still actively maintained?

Maintenance status: Likely abandoned (95% abandonment risk). Last shipped version was 9+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would Step Flowers sell for?

Estimated acquisition value: $10K (marketplace range $10K – $15K). Calculated as 24× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was Step Flowers last updated?

Step Flowers last shipped a new version on 2017-09-05 — more than 9 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes Step Flowers?

Step Flowers is published by StepOnTheWeb on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Step Flowers's BU Score?

Step Flowers has a BU Score of 49/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Step Flowers

Quality Score

Emerging

Step Flowers

Name: Step Flowers — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Step Flowers revenue, Step Flowers app analytics, mobile app revenue estimate, Personalization revenue, Android app revenue

by StepOnTheWeb

Medium confidence

3.7 Google Play rating

✍️ Bumetric analysis

“

Step Flowers is an Android app from StepOnTheWeb in the Personalization category, currently rated 3.7★ across 259 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.

Quality Score is 49: Emerging (early traction worth watching). For a Personalization app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$500

per month

→

12-mo forecast

$437 – $1575

per month

→

24-mo forecast

$405 – $3644

per month

INDIE tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

1 snapshots on record

idle

Rating

3.7

Reviews

259 reviews

Forecast Revenue / mo

$500

Snapshots tracked

since May 2026

ONE-TIME · BUILD 💰 Estimated build cost

$175K

↳ What it cost to build · not monthly revenue

Likely range $130K – $235K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Personalization complexity ×0.90	$-5949
🌐 Cross-platform reach (iOS + Android)	+$29K
⚙ 15.6y maintenance × ~1-person team	+$93K

Total estimate $175K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$10K

↳ What it would sell for · not monthly revenue

Marketplace range $10K – $15K · 24× MRR multiple

💸 ~0.1× build cost (under-water)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
📅 15.6y proven track record	+20%
⭐ ★ rating 3.5-4.0 (mixed)	-8%
🏷 Personalization category multiple	-15%
⭐ Small user base (<1K ratings)	-8%

Final multiple 24× MRR

👥 Estimated audience size

39K

Lifetime downloads (US-equivalent)

Monthly active

790

Daily active

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Personalization engagement	~220 installs / rating
📅 15.6y of rating accumulation	-30%
🔁 Personalization D30 retention	10%
📍 DAU / MAU stickiness	0.10

DAU / MAU 9% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Personalization
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Likely abandoned

95%

Last shipped 2017-09-05 · 3306 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 9y+ since last update	Likely abandoned
👥 Small user base (259 ratings) + 15.6y old	+10% (solo-project pattern)
• 16y old + 1y+ no update	+5% (API deprecation drift)

Verdict Likely abandoned

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$500/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

6 months

$426 – $993

12 months

$437 – $1.6K

24 months

$405 – $3.6K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Early-stage solo · 42/100INDIE TIERexpected for tier

Growth Velocity

5.0

Founder Strength

2.8

Product Quality

5.1

Revenue Strength

2.7

Monetization Maturity

4.0

Defensibility

7.0

Market Position

0.0

Operational Safety

7.0

💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 3.67★ across 259 reviews — below category median.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: ⚠ last update 3303d ago — possibly dormant.
⚠️ Risk: Moderate — dormant (3303d since update).

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mature app (15y old)METRIC		+$1,500
Ad-supported / freemiumMETRIC		+$600
Early-stage install base (259 ratings)METRIC		+$400

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Step Flowers
Developer: StepOnTheWeb
Bundle ID: com.step.widget.flowers
App Store URL: Open in App Store
Category: Personalization
Content rating: Not found
Languages: Not found

Company

Website: www.stepontheweb.net
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $500/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $0.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Step Flowers is a free widget that allows you to view the time and battery usage with a touch of sympathy!

With Step Flowers you can create combinations to control the clock and the battery simultaneously on the same widget, or separately on multiple widgets, thanks to the possibility to resize your widget directly on the home-screen, with the possibility of creating different floral compositions.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v2.0🔄 updated 9y ago📂 Personalization💰 Free💎 IAP $0.99 per item🚀 Launched 2011 (15y old)

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Step Flowers: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →