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54
Quality Score
Solid

PLAY'A VR Cardboard

ZCAnalyzed by Zakhar Chumak · founder, bumetric·Methodology
3.8 ✍️ Editor
✍️ bumetric analysis

PLAY'A VR Cardboard is an Android app from Swearl in the Video Players & Editors category, currently rated 3.8★ across 1,338 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 54: Solid (established niche player). For a Video Players & Editors app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Revenue · today and ahead
Today
$500/mo
In 12 months
$437 – $1575
In 24 months
$405 – $3644
INDIE tier
💡 Grow this revenue

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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$120K
What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱MVP baseline (design + 1-store ship)+$28K
📱5 unique screens × $4.5K+$22K
🌐Cross-platform reach (iOS + Android)+$27K
6.9y maintenance × ~1-person team+$41K
Total estimate$120K
👥 Estimated audience size
140K
Lifetime downloads (US-equivalent)
Monthly active
14K
Daily active
2.9K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲Video Players & Editors engagement~150 installs / rating
📅6.9y of rating accumulation-30%
🔁Video Players & Editors D30 retention15%
📍DAU / MAU stickiness0.20
DAU / MAU20% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷Category contextVideo Players & Editors
📦Compact Android bundle→ Native Kotlin
💀 Maintenance status
Slowing
30%
Last shipped 2025-12-25 · 149 days ago
0 · Active50 · At risk100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
📅4 months since last updateSlowing cadence
VerdictSlowing
🔬

How we forecast this revenue

LOW CONFIDENCE
Baseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Early-stage solo · 41/100INDIE TIERexpected for tier
RevenueQualityMarketGrowthMoatSafetyFounderMonetiz.
Revenue Strength
2.7
Product Quality
6.9
Market Position
0.0
Growth Velocity
5.0
Defensibility
3.7
Operational Safety
10.0
Founder Strength
3.5
Monetization Maturity
1.0
  • 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 3.83★ across 1,338 reviews — solid.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Low install base (1,338 ratings)METRIC
+$1,500
Established app (6y old)METRIC
+$800
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v3.1.4🔄 updated 4mo ago📂 Video Players & Editors💰 Free🚀 Launched 2019 (6y old)

📝 About this app

Exclusive to users that don’t like complications - Play’a is the versatile Virtual Reality Video Player created to match a busy lifestyle. Whether its a Simple and Intuitive Interface, a very Hip Contemporary Design, Playback from Local File Storage or Streaming from the Network Connected Servers, Play’a does it right and it does it with style! Navigation is easy in and out of VR. Just jump on a couch and turn it on - you are ready to go! At their fingertips, the users like you will find:
- 2D, 3D, flat, fisheye, 180° and 360° Videos automatically recognized
- All Video Formats Supported… View full description on the official store →
🧪

Tech & Domain Intel — playavr.com

Mail provider
Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔

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Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
PLAY'A VR Cardboard
Developer
Swearl
Bundle ID
com.swearl.playavr
App Store URL
Open in App Store
Category
Video Players & Editors
Content rating
Not found
Languages
Not found

Company

Website
playavr.com
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$298/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
📈Ratings growth1,338 ratings+101% lifetimeShow 3-year history estimate ▾Jun 2023Dec 2024May 2026
Tracked (1 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

Similar apps in Video Players & Editors

Full revenue analysis
Read the article-style breakdown for PLAY'A VR Cardboard: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

Frequently Asked Questions

9 answers · auto-generated from this app's public data
How much does PLAY'A VR Cardboard make per month?
Based on our ML-calibrated revenue forecast, PLAY'A VR Cardboard earns approximately $298/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is PLAY'A VR Cardboard profitable?
With estimated build cost $120K and monthly revenue $298, PLAY'A VR Cardboard looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does PLAY'A VR Cardboard have?
Estimated audience: ~140K lifetime downloads, ~14K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like PLAY'A VR Cardboard?
Browse the full Video Players & Editors category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is PLAY'A VR Cardboard built with?
Our heuristic places PLAY'A VR Cardboard on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is PLAY'A VR Cardboard still actively maintained?
Maintenance status: Slowing (30% abandonment risk). Last shipped version was 4 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
When was PLAY'A VR Cardboard last updated?
PLAY'A VR Cardboard last shipped a new version on 2025-12-25 — 4 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes PLAY'A VR Cardboard?
PLAY'A VR Cardboard is published by Swearl on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PLAY'A VR Cardboard's BU Score?
PLAY'A VR Cardboard has a BU Score of 54/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.