How much does Concepts make per month?

Based on our ML-calibrated revenue forecast, Concepts earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is Concepts profitable?

With estimated build cost $100K and monthly revenue $5.0K, Concepts looks break-even-grade — payback period sits around 1.7 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does Concepts have?

Estimated audience: ~4.1M lifetime downloads, ~615K monthly active users, and ~120K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like Concepts?

Browse the full Art & Design category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

How much would Concepts sell for?

Estimated acquisition value: $125K (marketplace range $100K – $175K). Calculated as 27× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

Concepts is published by TopHatch, Inc. on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Concepts's BU Score?

Concepts has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Concepts: Sketch, Note, Draw

Quality Score

Solid

Concepts: Sketch, Note, Draw

Name: Concepts: Sketch, Note, Draw — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Concepts: Sketch, Note, Draw revenue, Concepts: Sketch, Note, Draw app analytics, mobile app revenue estimate, Art & Design revenue, Android app revenue

by TopHatch, Inc.

High confidence

4.3 Google Play rating

✍️ Bumetric analysis

“

Concepts: Sketch, Note, Draw is an Android app from TopHatch, Inc. in the Art & Design category, currently rated 4.3★ across 24,177 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 65: Solid (established niche player). For a Art & Design app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

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Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

5 snapshots on record

idle

Rating

4.3

Reviews

24,177 reviews

Forecast Revenue / mo

$5.0K

Snapshots tracked

since May 2026

ONE-TIME · BUILD 💰 Estimated build cost

$100K

↳ What it cost to build · not monthly revenue

Likely range $75K – $135K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.7y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
💎 In-app purchase plumbing	+$9K
⚙ Art & Design complexity ×1.10	+$5K
🌐 Cross-platform reach (iOS + Android)	+$35K

Total estimate $100K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$125K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $175K · 27× MRR multiple

💸 ~1.2× build cost (break-even+)

Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

💎 IAP / freemium model base	28× MRR
🏷 Art & Design category multiple	-5%

Final multiple 27× MRR

👥 Estimated audience size

4.1M

Lifetime downloads (US-equivalent)

Monthly active

615K

Daily active

120K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Art & Design engagement	~170 installs / rating
🔁 Art & Design D30 retention	15%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 52/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

3.8

Product Quality

8.7

Revenue Strength

3.7

Monetization Maturity

4.0

Defensibility

6.5

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.34★ across 24,177 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: dev shipping weekly.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mid install base (24,177 ratings)METRIC		+$5,500
subscriptionREVIEW		+$2,500
premiumREVIEW		+$2,200
5 starREVIEW		+$1,800
excellent appREVIEW		+$1,500
highly recommendREVIEW		+$1,400
support teamREVIEW		+$900
Good rating (4.3★)METRIC		+$800
Established app (7y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Concepts: Sketch, Note, Draw
Developer: TopHatch, Inc.
Bundle ID: com.tophatch.concepts
App Store URL: Open in App Store
Category: Art & Design
Content rating: Not found
Languages: Not found

Company

Website: concepts.app
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $5.0K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: $1.99 - $29.99 per item

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Update Frequency · Releases per Quarter3 releases tracked

🚀Version Release Timeline3 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Think, plan & create – Concepts is a flexible vector-based creative workspace/sketchpad where you can take your ideas from concept to reality.

Concepts reimagines the ideation stage – offering a safe and dynamic workspace to explore your ideas, organize your thoughts, experiment with and iterate designs before sharing them with friends, clients and other apps. 

With our infinite canvas, you can:

• sketch out plans and whiteboard ideas

• make notes, doodles, and mindmaps

• draw storyboards, product sketches and designs… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v2026.06.4🔄 updated 0d ago📂 Art & Design💰 Free💎 IAP $1.99 - $29.99 per item

📅

What Worked™ · Development Pipeline

4 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v2026.06.4 → v2026.06.4

→ 30 days after: reviews +245 medium · co-occurring

2026-07

🔧

Shipped update — v2026.04.4 → v2026.04.4

→ 30 days after: reviews +490 high confidence

2026-06

🔧

Shipped update — v2026.03.3 → v2026.04.4

→ 30 days after: rating +0.05★ · reviews +560 high confidence

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: rating +0.05★ · reviews +299 high confidence

🧪

Tech & Domain Intel — concepts.app

Mail provider: Google Workspace
Tech stack: Google Workspace

Derived from public RDAP + DNS TXT records (no scraping, no login).

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Concepts: Sketch, Note, Draw: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →