How much does The Knot Wedding Planner make per month?

Based on our ML-calibrated revenue forecast, The Knot Wedding Planner earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

Is The Knot Wedding Planner profitable?

With estimated build cost $155K and monthly revenue $5.0K, The Knot Wedding Planner looks break-even-grade — payback period sits around 2.6 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.

How many users does The Knot Wedding Planner have?

Estimated audience: ~4.4M lifetime downloads, ~225K monthly active users, and ~45K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.

What apps are like The Knot Wedding Planner?

Browse the full Lifestyle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

What is The Knot Wedding Planner built with?

Our heuristic places The Knot Wedding Planner on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.

Is The Knot Wedding Planner still actively maintained?

Maintenance status: Active (5% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.

How much would The Knot Wedding Planner sell for?

Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.

When was The Knot Wedding Planner last updated?

The Knot Wedding Planner last shipped a new version on 2026-09-03 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.

Who makes The Knot Wedding Planner?

The Knot Wedding Planner is published by The Knot on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is The Knot Wedding Planner's BU Score?

The Knot Wedding Planner has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

The Knot Wedding Planner

Quality Score

Strong

The Knot Wedding Planner

Name: The Knot Wedding Planner — app revenue, audience, build cost & risk profile
Creator: Bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: The Knot Wedding Planner revenue, The Knot Wedding Planner app analytics, mobile app revenue estimate, Lifestyle revenue, Android app revenue

by The Knot

High confidence

4.7 Google Play rating

✍️ Bumetric analysis

“

The Knot Wedding Planner is an Android app from The Knot in the Lifestyle category, currently rated 4.7★ across 57,670 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 76: Strong (healthy traction). For a Lifestyle app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$5.0K

per month

→

12-mo forecast

$5.2K – $10.8K

per month

→

24-mo forecast

$6.4K – $19.2K

per month

MID tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

5 snapshots on record

idle

Rating

4.7

Reviews

57,670 reviews

Forecast Revenue / mo

$5.0K

Snapshots tracked

since May 2026

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~2.6y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Lifestyle complexity ×1.05	+$2K
🌐 Cross-platform reach (iOS + Android)	+$29K
⚙ 12.0y maintenance × ~1-person team	+$72K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$100K

↳ What it would sell for · not monthly revenue

Marketplace range $75K – $125K · 21× MRR multiple

💸 ~0.6× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
📅 12.0y proven track record	+20%
⭐ ★ rating ≥ 4.7 (premium)	+15%

Final multiple 21× MRR

👥 Estimated audience size

4.4M

Lifetime downloads (US-equivalent)

Monthly active

225K

Daily active

45K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Lifestyle engagement	~110 installs / rating
📅 12.0y of rating accumulation	-30%
🔁 Lifestyle D30 retention	13%
📍 DAU / MAU stickiness	0.20

DAU / MAU 20% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

High confidence · 80%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Lifestyle
📦 Compact Android bundle	→ Native Kotlin

💀 Maintenance status

Active

Last shipped 2026-09-03 · 30 days ago

0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals

📅 30 days since last update

Active development

Verdict Active

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$5.0K/mo · ML-estimated from 234 triggers

Growth rate

+4.0% MoM · MID tier baseline (compound monthly)

6 months

$4.7K – $7.9K

12 months

$5.2K – $10.8K

24 months

$6.4K – $19.2K

Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Below median · 49/100MID TIERunderperforming peers

Growth Velocity

5.0

Founder Strength

4.4

Product Quality

9.5

Revenue Strength

3.7

Monetization Maturity

1.0

Defensibility

6.0

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
⭐ Quality: 4.73★ across 57,670 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Mid install base (57,670 ratings)METRIC		+$5,500
Excellent rating (4.7★)METRIC		+$2,200
5 starREVIEW		+$1,800
Mature app (12y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: The Knot Wedding Planner
Developer: The Knot
Bundle ID: com.xogrp.planner
App Store URL: Open in App Store
Category: Lifestyle
Content rating: Not found
Languages: Not found

Company

Website: www.xogroupinc.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Reported revenue signal / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
Model estimate / mo: $5.0K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

🚀Update Frequency · Releases per Quarter5 releases tracked

🚀Version Release Timeline5 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Planning a wedding? Let’s make it easy. The Knot Wedding Planner is your #1 rated, all-in-one wedding planning app, and it's completely free.

NEW! Introducing The Knot's Peace of Mind Program

Plan your wedding with total confidence thanks to The Knot’s Peace of Mind Program. As the wedding industry's first safety net program for last-minute cancellations, we’re here to protect your big day. If an eligible vendor cancels close to your wedding date, our dedicated support team steps in to help you rebook a replacement vendor and will cover up to $500 of any price difference.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 v5.2.2🔄 updated 1mo ago📂 Lifestyle💰 Free🚀 Launched 2014 (12y old)

📅

What Worked™ · Development Pipeline

5 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-09

🔧

Shipped update — v5.1.0 → v5.2.2

→ 30 days after: reviews +79 high confidence

2026-07

🔧

Shipped update — v5.0.3 → v5.1.0

→ 30 days after: reviews +93 high confidence

2026-07

🔧

Shipped update — v5.0.0 → v5.0.3

→ 30 days after: reviews +151 high confidence

2026-06

🔧

Shipped update — v4.40 → v5.0.0

→ 30 days after: reviews +136 high confidence

2026-05

🚀

First tracked snapshot — initial data captured

→ 30 days after: reviews +78 high confidence

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for The Knot Wedding Planner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →