YouGov
77
Quality Score
Strong
YouGov
High confidence
✍️ bumetric analysis
“
YouGov is an Android app from YouGov PLC in the Social category, currently rated 4.6★ across 130,166 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 77: Strong (healthy traction). For a Social app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
$86/mo · 80 ratings · 3.1★
View →
ONE-TIME · BUILD💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~4.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Social complexity ×1.70 | +$35K |
| 🌐Cross-platform reach (iOS + Android) | +$47K |
Total estimate$135K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$50K
↳ What it would sell for · not monthly revenue
Marketplace range $35K – $50K · 18× MRR multiple
💸~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| ⭐★ rating ≥ 4.4 (solid) | +8% |
| 🏷Social category multiple | +5% |
| ⭐Mature user base (100K+ ratings) | +5% |
Final multiple18× MRR
👥 Estimated audience size
11.5M
Lifetime downloads (US-equivalent)
Monthly active
2.9M
Daily active
1.6M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Social engagement | ~90 installs / rating |
| 🔁Social D30 retention | 25% |
| 📍DAU / MAU stickiness | 0.55 |
DAU / MAU54% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.2
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.8
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.6★ across 130,166 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (130,166 ratings)METRIC | +$12,000 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v10.1.0.34059🔄 updated 0d ago📂 Social💰 Free
📝 About this app
YouGov’s official app puts the power of participation in your hands, wherever you go. Earn points, answer interesting surveys and claim rewards all within the app!
Optional: If you choose to participate in the YouGov Pulse market research study, we will ask for your consent to access your device's accessibility settings and VPN. These settings are used to analyse the applications and websites used on your device, enabling your participation in this study. These settings, and the data collected, are not used outside of this study.
Optional: If you choose to participate in the YouGov Pulse market research study, we will ask for your consent to access your device's accessibility settings and VPN. These settings are used to analyse the applications and websites used on your device, enabling your participation in this study. These settings, and the data collected, are not used outside of this study.
🧪
Tech & Domain Intel — yougov.com
- Mail provider
- Microsoft 365
- Tech stack
- Atlassian (Jira/Confluence) · Google Workspace · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- YouGov
- Developer
- YouGov PLC
- Bundle ID
- com.yougov.mobile.online
- App Store URL
- Open in App Store
- Category
- Social
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- yougov.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.7K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth130,166 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
More by YouGov PLC
View all →📦 Portfolio summaryINDIE studio
4apps·$3K/mocombined
Lead-app heavy — top app contributes 75%
Full revenue analysis
Read the article-style breakdown for YouGov: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 130,166 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does YouGov make per month?▴
Based on our ML-calibrated revenue forecast, YouGov earns approximately $2.7K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is YouGov profitable?▴
With estimated build cost $135K and monthly revenue $2.7K, YouGov looks slow ROI — payback period is around 4.2 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does YouGov have?▴
Estimated audience: ~11.5M lifetime downloads, ~2.9M monthly active users, and ~1.6M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like YouGov?▴
Browse the full Social category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would YouGov sell for?▴
Estimated acquisition value: $50K (marketplace range $35K – $50K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes YouGov?▴
YouGov is published by YouGov PLC on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is YouGov's BU Score?▴
YouGov has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.