Master Password
52
Quality Score
Solid
✍️ bumetric analysis
“
Master Password is an Android app from devland in the Tools category, currently rated 3.7★ across 1,128 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 52: Solid (established niche player). For a Tools app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Tools complexity ×0.90 | $-5049 |
| 🌐 Cross-platform reach (iOS + Android) | +$24K |
Total estimate
$70K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$5K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 13× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Tools category multiple | -8% |
Final multiple
13× MRR
👥 Estimated audience size
210K
Lifetime downloads (US-equivalent)
Monthly active
46K
Daily active
8.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Tools engagement | ~190 installs / rating |
| 🔁 Tools D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 42/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.0
Product Quality
6.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
0.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.71★ across 1,128 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1279d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (1279d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| 5 starREVIEW | +$1,800 | |
| Low install base (1,128 ratings)METRIC | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Master Password
- Developer
- devland
- Bundle ID
- de.devland.masterpassword
- App Store URL
- Open in App Store
- Category
- Tools
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- www.devland.de
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $218/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,128 ratings+14% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Master Password is a utility that makes you forget all your worries about passwords.
It simply generates a password for each site from your unique secure master password and your name. This generated password will never be saved and therefore cannot be stolen. Additionally it can always be generated again without the need to backup the app's data.
Your secure master password never leaves your device but stays only in your brain. This keeps your other sites safe when another site was hacked again. Your other passwords stay safe and you just have to generate a new one for this very site.… View full description on the official store →
It simply generates a password for each site from your unique secure master password and your name. This generated password will never be saved and therefore cannot be stolen. Additionally it can always be generated again without the need to backup the app's data.
Your secure master password never leaves your device but stays only in your brain. This keeps your other sites safe when another site was hacked again. Your other passwords stay safe and you just have to generate a new one for this very site.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v1.14.0🔄 updated 0d ago📂 Tools💰 Free
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Master Password: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by devland
View all →📦 Portfolio summaryINDIE studio
3apps·$218/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 1,128 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Master Password make per month?▴
Based on our ML-calibrated revenue forecast, Master Password earns approximately $527/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Master Password?▴
Browse the full Tools category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Master Password?▴
Master Password is published by devland on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Master Password's BU Score?▴
Master Password has a BU Score of 52/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.