Cards Up!
59
Quality Score
Solid
Cards Up!
Medium confidence
✍️ bumetric analysis
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Cards Up! is an Android app from Mousetrap Games in the Puzzle category, currently rated 4.6★ across 437 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 59: Solid (established niche player). For a Puzzle app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$150K
↳ What it cost to build · not monthly revenue
Likely range $110K – $200K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 💎In-app purchase plumbing | +$9K |
| ⚙Puzzle complexity ×1.60 | +$35K |
| 🌐Cross-platform reach (iOS + Android) | +$52K |
Total estimate$150K
👥 Estimated audience size
69K
Lifetime downloads (US-equivalent)
Monthly active
6.9K
Daily active
2.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Puzzle engagement | ~160 installs / rating |
| 🔁Puzzle D30 retention | 10% |
| 📍DAU / MAU stickiness | 0.32 |
DAU / MAU32% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷Category context | Puzzle |
| 📦Tiny game bundle | → Native 2D engine |
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.4
Product Quality
6.5
Revenue Strength
3.7
Monetization Maturity
5.0
Defensibility
8.9
Market Position
0.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.61★ across 437 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 890d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (890d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (437 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v2.1.0🔄 updated 0d ago📂 Puzzle💰 Free📺 Ad-supported💎 IAP $1.99 - $29.99 per item
📝 About this app
Merge 3 or more blocks with the same rank, complete quests and achieve the best score in each run! 🃏
Collect pieces from treasure chests, level ups and daily rewards to reveal beautiful pictures and get awesome rewards 🎁
Customize the look of the game by unlocking unique visual themes 🌼
The concept of the game is simple:
- Place cards by dragging them onto the board
- Match at least 3 cards with the same rank to combine them into one card with higher rank
- Beat your best score by merging as many cards as possible
- To achieve the best results use power-ups… View full description on the official store →
Collect pieces from treasure chests, level ups and daily rewards to reveal beautiful pictures and get awesome rewards 🎁
Customize the look of the game by unlocking unique visual themes 🌼
The concept of the game is simple:
- Place cards by dragging them onto the board
- Match at least 3 cards with the same rank to combine them into one card with higher rank
- Beat your best score by merging as many cards as possible
- To achieve the best results use power-ups… View full description on the official store →
🧪
Tech & Domain Intel — mousetrap.games
- Mail provider
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Cards Up!
- Developer
- Mousetrap Games
- Bundle ID
- games.mousetrap.cardsup
- App Store URL
- Open in App Store
- Category
- Puzzle
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- mousetrap.games
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $333/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $1.99 - $29.99 per item
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth437 ratings+54% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 Description
95
BU Score · Transcendent
More by Mousetrap Games
View all →📦 Portfolio summaryINDIE studio
12apps·$6K/mocombined
✓ Diversified — top app contributes 36%; risk spread across portfolio
Full revenue analysis
Read the article-style breakdown for Cards Up!: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 437 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does Cards Up! make per month?▴
Based on our ML-calibrated revenue forecast, Cards Up! earns approximately $333/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Cards Up! profitable?▴
With estimated build cost $150K and monthly revenue $333, Cards Up! looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Cards Up! have?▴
Estimated audience: ~69K lifetime downloads, ~6K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Cards Up!?▴
Browse the full Puzzle category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Cards Up! built with?▴
Our heuristic places Cards Up! on the Native Android (Kotlin) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Who makes Cards Up!?▴
Cards Up! is published by Mousetrap Games on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Cards Up!'s BU Score?▴
Cards Up! has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.