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Squirrel Sounds

48
Quality Score
Emerging

Squirrel Sounds

Medium confidence
3.4 Google Play rating
✍️ Bumetric analysis
“

Squirrel Sounds is an Android app from Appp.io in the Music & Audio category, currently rated 3.4★ across 817 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 48: Emerging (early traction worth watching). For a Music & Audio app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
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📊 Performance Tracking LIVE

1 snapshots on record
idle
0%
Rating
3.4
Reviews
817 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
1
since May 2026
ONE-TIME · BUILD 💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~2.8y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
⚙ Music & Audio complexity ×1.45 +$22K
🌐 Cross-platform reach (iOS + Android) +$40K
⚙ 9.0y maintenance × ~1-person team +$53K
Total estimate $165K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 14× MRR multiple
💸 ~0.5× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
📅 9.0y proven track record +20%
⭐ ★ rating < 3.5 (weak) -18%
⭐ Small user base (<1K ratings) -8%
Final multiple 14× MRR
👥 Estimated audience size
74K
Lifetime downloads (US-equivalent)
Monthly active
8.6K
Daily active
4.3K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Music & Audio engagement ~130 installs / rating
📅 9.0y of rating accumulation -30%
🔁 Music & Audio D30 retention 20%
📍 DAU / MAU stickiness 0.50
DAU / MAU 50% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
High confidence · 80%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
🏷 Category context Music & Audio
📦 Compact Android bundle → Native Kotlin
💀 Maintenance status
Slowing
30%
Last shipped 2026-04-13 · 166 days ago
0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
📅 5 months since last update Slowing cadence
Verdict Slowing
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 45/100MID TIERunderperforming peers
RevenueQualityMarketGrowthMoatSafetyFounderMonetiz.
Revenue Strength
3.7
Product Quality
4.7
Market Position
0.0
Growth Velocity
5.0
Defensibility
7.2
Operational Safety
8.0
Founder Strength
6.0
Monetization Maturity
1.0
  • 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 3.38★ across 817 reviews — below category median.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Below-average rating (3.4★)METRIC
−$1,500
Mature app (8y old)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
Early-stage install base (817 ratings)METRIC
+$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Squirrel Sounds
Developer
Appp.io
Bundle ID
io.appp.sounds.squirrel
App Store URL
Open in App Store
Category
Music & Audio
Content rating
Not found
Languages
Not found

Company

Website
appp.io
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Reported revenue signal / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
Model estimate / mo
$5.0K/mo
Top-grossing rank
Not found
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Introducing Squirrel Sounds app, the relaxation app designed to enhance your lifestyle. Experience a variety of sound effects to provide users with an easy and fun experience, no internet required.

Key features include:
- Set ringtone: change your incoming calls with distinctive sounds.
- Set notification sound: enjoy unique notifications that bring joy to your day.
- Set alarm: wake up with exotic sounds, helping you start your day right.
- Timer play: perfect for relaxation or meditation. You can set the timer to play continuously, repeat even when the screen is off.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
🔖 v2026.4.13🔄 updated 5mo ago📂 Music & Audio💰 Free📺 Ad-supported🚀 Launched 2017 (8y old)
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Squirrel Sounds: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by Appp.io

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📦 Portfolio summaryMID studio
179apps·$189K/mocombined
✓ Diversified — top app contributes 3%; risk spread across portfolio

Similar apps in Music & Audio

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, Bumetric·Full methodology·Medium confidence

Why medium confidence: 817 ratings · no founder-verified revenue (model estimate only).

❓ Frequently Asked Questions

10 answers · auto-generated from this app's public data
How much does Squirrel Sounds make per month?▴
Based on our ML-calibrated revenue forecast, Squirrel Sounds earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Squirrel Sounds profitable?▴
With estimated build cost $165K and monthly revenue $5.0K, Squirrel Sounds looks break-even-grade — payback period sits around 2.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Squirrel Sounds have?▴
Estimated audience: ~74K lifetime downloads, ~8K monthly active users, and ~4K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Squirrel Sounds?▴
Browse the full Music & Audio category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Squirrel Sounds built with?▴
Our heuristic places Squirrel Sounds on the Native Android (Kotlin) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Squirrel Sounds still actively maintained?▴
Maintenance status: Slowing (30% abandonment risk). Last shipped version was 5 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Squirrel Sounds sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Squirrel Sounds last updated?▴
Squirrel Sounds last shipped a new version on 2026-04-13 — 5 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Squirrel Sounds?▴
Squirrel Sounds is published by Appp.io on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Squirrel Sounds's BU Score?▴
Squirrel Sounds has a BU Score of 48/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.