Pleo
64
Quality Score
Solid
Pleo
Medium confidence
✍️ bumetric analysis
“
Pleo is an Android app from Pleo Technologies ApS in the Finance category, currently rated 4.7★ across 2,600 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 64: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🍎Also on iOS
—/mo · 140 ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Finance complexity ×1.60 | +$30K |
| 🌐 Cross-platform reach (iOS + Android) | +$44K |
Total estimate
$125K
👥 Estimated audience size
155K
Lifetime downloads (US-equivalent)
Monthly active
43K
Daily active
17K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 45/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
3.3
Product Quality
8.4
Revenue Strength
2.7
Monetization Maturity
1.0
Defensibility
5.8
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.65★ across 2,600 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Low install base (2,600 ratings)METRIC | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pleo
- Developer
- Pleo Technologies ApS
- Bundle ID
- io.pleo.android
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- pleo.io
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $194/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,600 ratings+9% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Simplify spend management with Pleo – Control, track and reimburse with ease
Ditch the hassle of expense reports and reimbursements. Pleo makes managing business spending effortless by giving your team the freedom to buy what they need while giving finance teams total visibility and control.
Pleo for team members:
- Make purchases instantly with physical or virtual company cards
- Snap a receipt in seconds — no more tedious expense reports!
- Get reimbursed immediately — no need to wait for your next paycheck
- Spend less time on expense admin and more time doing your best work… View full description on the official store →
Ditch the hassle of expense reports and reimbursements. Pleo makes managing business spending effortless by giving your team the freedom to buy what they need while giving finance teams total visibility and control.
Pleo for team members:
- Make purchases instantly with physical or virtual company cards
- Snap a receipt in seconds — no more tedious expense reports!
- Get reimbursed immediately — no need to wait for your next paycheck
- Spend less time on expense admin and more time doing your best work… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v26.19.0🔄 updated 0d ago📂 Finance💰 Free
🧪
Tech & Domain Intel — pleo.io
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Apple Pay / Sign in with Apple · Google Workspace · Stripe · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Pleo: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Pleo Technologies ApS
View all →📦 Portfolio summaryINDIE studio
2apps·$193/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 2,600 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Pleo make per month?▴
Based on our ML-calibrated revenue forecast, Pleo earns approximately $193/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Pleo?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Pleo?▴
Pleo is published by Pleo Technologies ApS on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Pleo's BU Score?▴
Pleo has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.